Media producers target specific audiences that can be defined by demographics, psychographics, and market research. They also exploit new media technologies to reach these audiences. Audiences use media for entertainment, surveillance and information, personal relationships, and exploring their personal identity, according to Blumler and Katz's Uses and Gratifications theory. This document discusses how media producers identify and target audiences, and why audiences consume media according to four needs or uses.

1. Introduction to Audiences AQA GCSE Media Studies