Animal Farm Propaganda Techniques[1]

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Animal Farm Propaganda Techniques[1]

  1. 1. Propaganda Techniques
  2. 2. Assertion <ul><li>An enthusiastic or energetic statement presented as a fact, although it is not necessarily true. </li></ul><ul><li>Often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. </li></ul>
  3. 3. Bandwagon <ul><li>An appeal to the subject to follow the crowd </li></ul><ul><li>Tries to convince the subject that one side is the winning side, because more people have joined it. </li></ul><ul><li>Out if you don’t </li></ul>
  4. 4. Card Stacking <ul><li>AKA, “Selective Omissions” </li></ul><ul><li>Involves only presenting information that is positive to an idea or proposal and omitting information contrary to it </li></ul><ul><li>Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. </li></ul><ul><ul><li>Ex.’s: See MSNBC for omitted republican info and Fox News for omitted democratic info </li></ul></ul>
  5. 5. Glittering Generalities <ul><li>Words that have different positive meaning for individual subjects, but are linked to highly valued concepts. </li></ul><ul><li>Demand approval without thinking, simply because such an important concept is involved </li></ul><ul><li>For example, when a person is asked to do something in &quot;defense of democracy&quot; they are more likely to agree. </li></ul>
  6. 6. Lesser of Two Evils <ul><li>Tries to convince us of an idea or proposal by presenting it as the least offensive option </li></ul><ul><li>Often accompanied by adding blame on an enemy country or political group </li></ul><ul><li>One idea or proposal is often depicted as one of the only options or paths. </li></ul>
  7. 7. Pinpointing the Enemy <ul><li>Attempt to simplify a complex situation by presenting one specific group or person as the enemy </li></ul><ul><li>Although there may be other factors involved, the subject is urged to simply view the situation in terms of clear-cut right and wrong. </li></ul>
  8. 8. Plain Folks <ul><li>An attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person </li></ul><ul><li>Propagandist, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. </li></ul>
  9. 9. Simplification <ul><li>Similar to pinpointing the enemy but focuses more on stereotyping the opponent in a way that will evoke negative feelings in the reader </li></ul>
  10. 10. Transfer <ul><li>An attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. </li></ul><ul><li>Most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself. </li></ul>
  11. 11. Refute Propaganda By… <ul><li>Questioning validity of it and informing yourself </li></ul>

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