4. What is your age?
Because my chosen song was made by a band which was
created in 1978, I had to ask a diverse range of ages in order
to acknowledge that this song is possibly more aimed at older
audiences.
18%
27%
9%
46%
Age
Under 15 16-20 20-30 30+
5. What genre(s) of music do you normally listen
to?
Although the majority of people chose rock as he
genre they normally listen to, it’s important to look
at the statistics for the Britpop genre as it’s the genre
of the song I’ve chosen. The only people who chose
Britpop as their genre of choice were in the ’30+’ age
category which suggests that this is the bracket for
my target audience. Since the song came out over 21
years ago, it makes sense that only people over 30
would listen to this genre as it was the genre that
was relevant to their generation. Therefore, I feel as
though I should tailor my music video to this age
group by including motifs from this era which they
will be able to relate to.
0%
92%
8% 0%
Place to Listen to Song
Alone Party In the Car Other
6. Have you heard of the Britpop genre before?
0%
100%
Place to Listen to Song
Alone Party
Out of all the people who had heard of the
Britpop genre, unsurprisingly, 83% of them were
in the ‘30+’ age bracket. This further solidifies
the notion that my target audience will be over
30. Therefore, I should include references to the
production era of my chosen song such as iconic
fashion pieces of the time.
7. Having heard ‘Disco 2000’ by Pulp, what
location does it make you think of?
0%
92%
8% 0%
Place to Listen to Song
Alone Party In the Car Other
People were allowed to circle more than one option
for this question. Therefore, as well as the ‘Party’
option having the most votes, 100% of the people I
asked chose this. Because this was such a popular
option, I feel as though it would be vital to
incorporate some sort of party location into my video
in order to satisfy the demands of my audience. The
next highest voted for option was a ‘Bedroom’
location. I could also incorporate this into my video by
involving a scene where someone is getting ready for a
party. According to this research, these would both be
successful things to include in my video.
8. What type of music video does this song suit?
0%
92%
8%
Place to Listen to Song
Alone Party In the Car
Once again, people were allowed to circle more than one
option for this question. Therefore, as well as the
‘Narrative’ option having the most votes, 100% of the
people I asked chose this. Therefore, I feel as though I
should stick to a more narrative idea with possibly some
performance features as this category received 28% of
the votes. I agree that the song fits with a narrative style
and I feel as though I could create a narrative that would
satisfy my target audience of over 30s by including
motifs and ideas from the era this song was produced.
9. How does this song make you feel?
0%
92%
8% 0%
Place to Listen to Song
Alone Party In the Car Other
Once again, people were allowed to circle more than one
option for this question. Therefore, although the
‘Nostalgic’ option only received 31%, 100% of the people
in the ‘30+’ category chose this option. Since I
determined that the only people to regularly listen to
this genre of music are in the ’30+’ category, I should
acknowledge the fact that they feel nostalgic when they
hear this song. This further enhances my idea to include
motifs from the Britpop era in the form of this such as
mise-en-scene in order to incorporate fashion because it
will act as a nostalgic reminder to my target audience of
the era this song was written.
10. Where do you feel you’d listen to this type of
music?
0%
92%
8% 0%
Place to Listen to Song
Alone Party In the Car Other
92% of people asked voted for the ‘Party’ option.
This further consolidates the idea that I should set
part of my video at a party location. Since such a
high proportion of people voted for this option, I
feel as though a party location would satisfy
members of my target audience.
11. Conclusion
• Overall, this target audience research suggests that my main
target audience will consist of people aged 30+ who are nostalgic
towards the song and the era that the genre encapsulates. Due to
this, I plan to include motifs from the era in the form of mise-en-
scene and dress codes.
• As well as this, the majority of the people I asked votes for the
party options when available. Therefore, in order to adhere to
what audience members think of when they hear my chosen song,
I will try to incorporate a party scene into my video.
12. Avatars of My Target Audience
I envision my target audience to be comprised of
people who are middle aged and who used to be into
the Britpop movement. Back then, they used to wear
the same fashion that went with the genre such as A-
line skirts for women and mod-cut suits for men.
Now, they make more professional and grown up
fashion choices but still feel nostalgic towards the
era that Britpop originated from. This can all be
backed up and evidenced in my target genre
research as shown on previous slides.
