2. Pre-Production Audience Research:
When attracting my audience I had to focus on the information that I received
from my pre-production audience research to see what they were looking for.
This research meant that I could include all of the things that my audience want
out of a music magazine and so potentially attracting a large audience towards
my magazine. In my research I discovered that my audience like dark colours
or more specifically red, purple and black, this meant that I used these when
considering my house style for my magazine.
FOCUS GROUP
QUESTIONNAIRE
3. I used a deep red as the main theme throughout my magazine by using it as the colour of
‘IND’ on my front cover and using it as the colour of my titles on the other pages throughout.
4. In my focus group I discovered that my audience are attracted to
a magazine if the main picture is of an attractive person/ people
and so I have used three attractive young girls, this suggests that
my audience are looking for a role model or someone that is eye
pleasing when they are buying a magazine.
5. Also when taking the pictures for my magazine I looked at
different environments in which I should take them
in, from research I discovered that ‘indie’ youths are
usually associated with being out of the social norm and in
unusual environments and so I decided to take pictures in
an alley way.
6. I positioned the girls up
against brick walls and
vandalised garages; this
would attempt to attract my
target audience to my
magazine as it is
incorporating their lifestyle
and familiar environments
into the magazine.
7. In my focus group research I
asked my audience to talk
about the layout of various
magazines, I discovered that
they like to look at a well
organised magazine that have
a clear layout and so when
creating my magazine I tried
to keep it simple and not
fussy.
8. Additionally I asked my audience what types of things that
they look for to read inside magazines, I discovered that
they enjoy reading interviews and articles about artists/
bands and so I wrote an interview on the new upcoming
band ‘Ivy’.
9. I kept this in a conversational tone as during research I
discovered that similar music magazines kept their
interviews relaxed and conversational. This means that my
audience feel that they can relate to the artist themselves
and lets them have better insight of what they are like as a
person, this also reflects in the way that my audience are
young and in a low class.
10. Similarly in my editor’s note I kept it short and
friendly to try and bring a relaxed tone to my
magazine.
11. Additionally to try to fit in with the
lifestyle of my audience I have kept the
magazine seasonal and at a reasonable
price.
