HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?When creating my magazine, there were certain methods I used in order to attract my target audience.
The Masthead On the front cover, the masthead is the only font that is in Rosewood StdRegular, whilst the rest of the text is in American Typewriter. I did this because I thought it would be a way to make the masthead stand out even more. This would subsequently attract my audience because they would be drawn to it. The font is fun and interesting to look at as well, therefore appealing to my young audience.I also put the masthead in yellow because I felt that as it was a bright colour, itwould stand out and, again, attract my audience. This is because my audience is fairly young, so bright colours would appeal to them more.
ColoursI used bright colours to attract my audience. I figured that using colours such as yellow, red and orange would make it stand out, which would grab their attention.On the front cover I decided to put ‘The Ducks’ cover line in blue. This was because I wanted to use a colour that would go against the rest of colours on the cover. The orange, red and yellow were all very warm colours, and blue is considered a calm, cooler colour. Having this contrast made the band name stand out a lot more, which would attraction myaudience. This is because, as they would be young and interested in Indie music, they would probably know of the band, or at least have an interest in anything related to indie music. Therefore, having the band name stand out was a method of getting attention.
Photographs The photo I used on my front cover shows the ‘models’ looking away into the distance. I thought this was effective as you usually see magazines that have the artist looking forward. Going against normal conventions made it unique and moreinteresting. It also looked a lot more casual which definitely helped provide the indietone for my magazine, and it would also help to attract my audience because of this. I added a sepia-tone effect to the image to make it fit in with the genre of the magazine and also the rest of the magazine. It made it even more laid-back and casual, whilst making it look vintage and retro.
On my double page spread I placed some text that told people thedate that ‘The Duck’s’ single, ‘Ode To The Old’, would be released on. I put some shapes next to the text which made it look a lot more fun and vibrant. I did this to attract my audience because I feel that by using these shapes it made the page a lot more animated and youthful. As my audience are young, it seemed appropriate.
Addressing my audienceAfter I had attracted my audience, I then had to address them with the actual content of the magazine. There were many ways I attempted to address my audience…
Writing StyleThe writing style I used was very young andcontemporary. I needed to use words and phrases thatwere relevant to my audience. This was fairly easy asI, myself, am in the age range of my target audience, so Ihad a good idea of what language to use. On my contents page I used phrases to describe features such as ‘What’s Hot (and what is not!)’ and ‘Festival Must Haves.’ These phrases are very casual and informal. They are succinct and snappy, which is important as a younger audience probably wouldn’t want to read a lot of longer sentences to find out about what is actually in the magazine. It would get them a lot more interested and keep them engaged. On my double page spread, again, the language was very informal and modern. The sentences were generally very short to keep the reader engaged. Using words such as ‘awesome’ and ‘insane’ as adjectives make the text a lot more relatable to the audience as they can understand it and they are words that they use. You wouldn’t hear older people use these words very often, so it can make the audience feel exclusive as it is ‘their’ language.
PhotographsI used my photographs to address my audience. Throughout the magazine all the photo’s I used were related to one band: The Ducks.When taking the photographs, a lot of planning went in to it. I wanted them ‘models’ to look indie so it would fit in with the magazine genre. I did this by making them dress in an indie fashion. The location was actually in my friends garden, but this worked well as I wanted them to be outside toensure the photos had that ‘indie tone.’ I feel that this was done successfully as I believe the photo’s came out looking very ‘indie’ and ‘retro.’In terms of speaking the audience, the photo’s were of teenage girls, aged 16/17 years old. Havingmodels that were actually in my target audiences age bracket instantly made the images a lot morerelatable. It would be a lot more engaging for the reader to see a young band as they can associate with them a lot more, compared to having a group of older women posing as the band. The ‘poses’ of the models were very laidback and reserved, for example they were simply looking out into the distance in one photo. This reflects the indie genre and my target audience. This is because within my audience, I was reaching out to those who followed the ‘indie’ culture. It is notorious with being very mellow and calm, so the photographs subsequently being mellow and calm helped to address my audience and make them relate to the magazine a lot more.