EVALUATION- QUESTION 4Who would be the audience for your media product?
Based on my previous research I had a clear idea that mymagazine was going to be aimed at a mixed gender howeversteering more towards men. However I thin throughout thecreation of my magazine I made the gender mix more equal as originally I wanted to include my main image of a male but I then changed my mind and used a female model as this relates to Laura Mulvey’s Male Gaze theory(1975) which states that women are ‘looked at’ female image areused for the gratification of men. Therefore I used a female for my front cover as I knew it would attract a male target audience but also female, at first I was worried using afemale model would only attract females, but I think due to my cover lines and features it suits men too.
During my focus group I was able to discover the age range of my audience which would be 18-30because although my magazine may appeal to midteenagers too, 18 is the age when you can get into clubs and my magazine is associated with clubbing and festivals which you too have to be older to go too. I do not however think this restricts my target audience as if younger people read my magazine it will give them something tolook forward too when talking about the festivals and the clubs. The terminology I used in my magazine also represents the age range because again I have included stuff about festival which only my target audience will know what it is, where as if younger people read it they may not have come across it before due to their age.
I expect the sort of people that will buy my magazine will be people who havean interest in this music and the clubbing life because I have included features about festivals and the best clubs. Therefore they will be in full/part timeemployment in order to purchase my magazine and I think it will be groups of people who buy my magazine rather than one person because festivals and clubbing is a group things so I expect my audience will share the magazine with their friends. I used a specific tone with my magazine which made it quite chatty/informal as I think this relates to my target audience more. Therefore In my double page spread I included quotes from the artist Duffy to make it sound more chatty and interesting for my readers.