2. +
How effective is the combination of your
main product and your ancillary tasks?
My two ancillary tasks, a radio trailer and an article for a listings
magazine all link to my final documentary film piece and would
both benefit the distribution and viewing figures if they were real
media products.
It was important for me to use the correct colours, language and
images in my article for my documentary as my target audience
was a broad one. I therefore did not want to target a specific
social group, age or gender and therefore in order to do this I had
to insure that my listings magazine would use the correct
language to do so. I studied Time Out listings magazine and
researched into its target audience and language.
3. +
One of the main reasons for an ancillary is to advertise and
promote a documentary I therefore made sure that my ancillary
targeted a broad audience to do this successfully. When
presenting my article/review I used photos of the interviewees
used in the documentary in a way which shows their personality
to give the audience an immediate feel and personal view for the
characters which is something that would I would want to do for
the audience in order to make it more engaging and entertaining.
4. +
I decided to use KISS.FM as a suitable radio station to advertise and
discuss my documentary. KISS.FM have three main presenters,
Ricky, Melvin and Charlie all of which are young, bubbly and also
chatty characters. This is something, which immediately attracted
me to this particular radio because I believed these presenters
attracted a younger audience, which was my goal. Kiss FM also
support young people in advertisement with 600,000 unique visitors
who visit kissfm.co.uk monthly. The script itself is very informal and
chatty language, which I believe gives the audience themselves a
comfortable feel when listening to the station. It also allows the
presenters and myself to discuss the documentary in a friendly
entertaining way which is something that I wanted to focus on. The
time of which I would want the radio trailer to be aired would be
around the busiest time that viewers tune in.
