A social media special event, organized by Marise Côté 5 guest speakers, 4 sponsors and attracted over 100 guests

1. vous présente:
Devenez-vous fou?
Have you gone mad?
LES RÉSEAUX
SOCIAUX
DANS LE MONDE DES
AFFAIRES
SOCIAL MEDIA FOR

2. 5 great speakers who will
demystify the social media scene
•
•
•
•
•
Ouistiti, Jonathan Bergeron: Les médias sociaux
Hebdo du Suroît, Stéphane Bougie: La vidéo d’entreprise
Bjmédia, Antoine Bonicalzi : Bloguer ou ne pas bloguer?
Skyline, Karina Pepin : Les médias sociaux
Google, Nectarios Economakis : Urgence numérique

3. What is social media?
Social media brings people together, as well as, bringing a brand to the people!
It’s about creating, sharing, exchanging information and ideas!
Marise Côté, 2013 - image: www.addbucket.com
So does golf…

4. Traditional Marketing versus
new social media marketing
• Consumers adapt to a brand
A brand adapts to consumers
• Cold calls
Blogging, tweeting, link building, engaging…
• Direct mail
Direct mail & print is attached to a code that is attached
to a phone application
• Networking
Social networking virtually and face to face
Marise Côté, 2013 – Image: Twitter

5. To summarize, the traditional marketing mix
4 P’s
Product
Price
Promotion
Place (distribution)
Which is still current today, however
Marise Côté, 2013 – Image: Twitter

6. 4 P’s
For the NEW marketing mix
People
People
People
People
Marise Côté, 2013

7. 4 P’s
For the NEW marketing mix
People
People
People
People
Marise Côté, 2013