7. The first real Mobile Phone
• 1983, Martin Cooper
invented the mobile
phone
• He envisioned a world
with people so wedded to
wireless connections that
they would walk around
with devices embedded
in their bodies.
9. The first mobile phone
• In 1970 Amos Joel of Bell Labs invented
the "call handoff" feature, which allowed
a mobile-phone user to travel through
several cells during the same
conversation.
• The modern handheld cell phone era
began in 1973 when Motorola invented
the first cellular portable telephone to be
commercialized, known as Motorola
DynaTAC 8000X (battery life of 8 hours)
• It cost $3.995 and sold over 300,000
units in the first year alone
10. Global System for Mobile Communications
BTS – Base Station
BSC – Base Station Controller
MSC – Mobile Service Switching Center
GSM Radio
Access Network
11. 1G
• First Generation of mobile networks
• GSMA – GSM Association
• Analogue, circuit-switched technology
• 800-900 MHz frequency bands
• Features: low traffic capacity, unreliable
handover, poor voice quality and security.
• Analogue First Generation phones were also
• Voice calls only
1991, First GSM call made by Radiolinja, Finland’s Mobile
Network Operator
1992, Telecel launches commercially with 0,3%
penetration, 30k customers
Ericsson GH172
Telecel 1st portable
mobile phone
12. 2G
• Second Generation mobile telephone networks
• Digital technology
• Network Coverage increase in densely
populated areas within cities
• More Capacity to handle the large number of
calls
• Improved resilience to avoid the risks of
interference and dropped calls at handoffs.
• Caller ID, SMS , Roaming, EU (GSM 900); US
(CDMA – Code Division Multiple Access)
• CSD – Circuit switch Data, 9.6kbit/s
1995 – Telecel covers 100% of Continental Portugal
and launches Post-Paid SMS (pre-paid 1996 –
“Vitamina T”)
13. 2.5G
• Second Generation Enhanced
• Demand for better data services and access to
the Internet.
• Packet-switched connection (GPRS)
• Mobile internet started with WAP – Wireless
Application Protocol
• Enhanced data rates
– HSCSD, High Speed Circuit-Switched Data, 14.4kbit/s
– GPRS, General Packet Radio Service, 56-114 kbit/s
– EDGE, Enhanced Data Rate for GSM Evolution,
240kbit
1999 Telecel WAP launch
2001 Telecel Vodafone GPRS goes commercial,
including HSCSD
14. 3G
• Third Generation
• Japan was the first country to introduce
• Higher data transmission rates and offer
increased capacity
• Use packet-switching technology, which is
more efficient and faster than circuit-switching
• Requires more infrastructure than 2G systems
• New handsets and new services: TV
streaming, multimedia, video call, MMS, Web
browsing, e-mail, paging, fax, and navigational
maps.
Nov 2002 – Vodafone Live! Launch
Dec 2003 – 3G/UMTS Vodafone Roll-out
15. Transport
Network
Core Network
Data delivery (Packet Switch)
Services Network
Services Delivery
UMTS – Universal Mobile Telecommunications System
UTRAN – UMTS Terrestrial Radio Access Network
GSM – Global System for Mobile Communications
RAN – Radio Access Network
PLMN– Public Land Mobile Network
Core Network
Services Routing
Radio Access
Network
3G
SGSN– Serving GPRS support Node
HLR – Home Location Register
IMS – IP Multimedia Subsystem
MSC – Mobile Services switching Center
PSTN– Public switched telephone network
3G Mobile Networks Architecture
Radio Access
Network
1G, 2G
16. GSM Messaging Services
• The first SMS (Short Message Service) text
message was sent over the Vodafone GSM
network in the United Kingdom on 3rd Dec
1992. Message “Merry Christmas”
• SMS the most widely used data
application in the world
• EMS (Enhanced Messaging Service), you
can send formatted text, sound effects,
small pictures and icons
• MMS (Multimedia Messaging Service)
allows you to send animations, audio and
video files in addition to text.
17. Converged Mobile Phones
• Multimedia Feature
Phones
– Camera
– Music & Radio player
– Game Consoles
– Internet Browsing
– Video Player
– Stream & Record
– Apps / Java J2ME
25. • Mobile is OTT ??
• Adaptive Connectivity
• Full Internet Experience
• App Stores Economy
• Developers
• Smartphones, Tablets
• Android, iOS and others
Apple’s built-in apps arrived and set a
standard that inspired third-party developers
to create something amazing, and they did,
just as soon as the platform opened up.
Mobile 2.0
27. “Internet Players” Disruption
• Apple iMessage
– messages synced between iOS devices
• Other Innovative Messaging Services
– Skype
– WhatsApp
– eBuddy
– Pushme.to
– Gtalk
– Telefonica “Tu Me App” (VOIP)
28. It’s all about
User Experience
- Contextual, Social
- Over-the-top
- Responsive
- Convergence
- Entertainment
- Inspirational
- Collaboration
- Anywhere, Anytime
30. 4G/LTE
• 4th Generation
• All IP – data, voice and SMS
• Big Data
• 150 DL / 75 UL
2011, first mobile broadband device to
support 4G/LTE. Vodafone launches
Connect Pen K5005
2012, Vodafone 4G commercial launch
31. LTE design is optimised for data services with clear performance improvement over 3G
Advantages over 3G/HSDPA
• Globally accepted standard, including
Verizon and China Mobile
LTE brings:
ü Improved user throughput (+50% in
10MHz)
ü Decreased latency (50%)
ü Increased site capacity (+60% in 10MHz)
ü Flexible bandwidth configurations
ü Flatter, IP-centric architecture
û Device complexity challenges
LTE Base Station.
Can be combined
with 2G/3G in
“Single RAN”
equipment
Radio Access
Network
Upgraded
transmission
networks – More
Fibre, vDSL, Ethernet
Microwave
Transport
Network
Core
Network
Core
upgraded to
support 2G/
3G & LTE
New LTE capable devices required
EPC
Internet
New air interface,
OFDM (Orthogonal
Frequency Division
Multiplex)
Architecture Changes
32. LTE Terminals
§ Access to the Internet at Home with Laptop, Netbook or
Desktop PC
§ High Speed Internet Access up to 50 Mbps
§ High Speed Access to Internet
§ High Quality Access to mobile content e.g. Video Streaming
§ Fixed Line and fast Internet Connection with LG Turbo
Box and Easybox 803
§ Fast and Easy Installation
Fixed wireless solutions
Internet for PC
Smartphone's/Tablets
38. “Os portugueses compram
menos eletrodomésticos e
produtos tecnológicos, no
entanto o segmento das
telecomunicações,
principalmente devido aos
smartphones, continua a
ser o sector que regista
melhores resultados no
último trimestre de 2011.”
39. • MNOs suffering from social-economics crisis
• Increased fixed-mobile convergence
• Content providers becoming over-the-top
• Mobile Data eating Voice/SMS/legacy
• 4G: More terminals and increased availability in cities
• Telecom market consolidation and revamp – ZOPT
• Total Telecom wars: mobile vs fixed
• Bundles: 2P (voice+net) , 3P(2P+tv) , 4P (3P+mobile)
• Meo M4O, Vodafone RED, Optimus WoW, ZOPT…
40.
41.
42. • 18x mobile data growth from 2011 to 2016 *
• Data Traffic - Mobile 3x Fixed
• GSMA initiatives: Joyn, OneAPI, Mobile NFC
• OTT Phones: Firefox, Tizen, Android
• Trends
- Streaming and Mobile Video
- Mobile connections and increased speeds
- Advanced mobile computing devices
*Cisco VNI - Visual Networking Index
Mobile Internet
43. MNOs Challenges
• Mobile data traffic explosion driven by
– advanced mobile terminals
– bandwidth hungry applications
• High quality mobile broadband services
• Next generation network deployments imperative to
efficiently manage huge traffic demand and cost
challenges
• OTT
• Telecom -> Datacom -> ISP ?
44. IT
Experience
Business
Experience
Human
Experience
Technology Trends
Source: Gartner The Top 10 Strategic Technology Trends for 2012
Internet of Things
App stores and
marketplaces
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing
Media tablets and beyond
Mobile-centric applications
and interfaces
Contextual and social
45. New Era for Product and Services
Content Access Always-on Devices Transactions
Live Stream & ShareConnected Automation
46. • Rise of Mobile, Tablet
• Rise of HTML 5, Cloud Media
• Rise of Mobile Enterprise IT
– Enterprise IT shifting tablet + smartphone
• Rise of SECURITY
– with new IT players, different devices , more hacking touch
points, diversity threats (Java, Flash, Android, HTML injection)
– Countries Cyber Wars
http://allthingsd.com/20130219/cyberwar-with-china-is-here-like-it-or-not
• Rise of New and intelligent applications such as Smart
Metering, Machine-to-Machine (M2M), etc.
…. and a Challenging one
47. The Connected World
Data
Connected everywhere enabling predictable transactions
analysis and valuable insights creation
Cloud
The hub to accelerate a continuous and consistent flow of
unmatched customer experience
Devices
Smartphones and tablets having personalized and secure
online services
Innovation
Reengineer new and proven propositions, evolving to a
Cloud Services Broker