2. INDIE GENRE
We are going to challenge one of the
indie-pop conventions that instead of a
love story narrative, it would consist of
a journey with friends.
Indie- pop
conventions
Low-budget
settings e.g.
cities, beach
Performance
partnered with
Live band
performance
narrative
Lyrics matching
the visuals
Long shots, close up
shots, handheld shots,
establishing shots,
wide shots, tracking,
titling and panning
camera movements
Filter e.g. black
and white
4. Primary Audience: Females
aged 18-20
University
High active social life e.g. Twitter,
Tumblr, Facebook, Instagram
Enjoys going concerts,
festivals, gigs, reading latest
fashion and music
magazines.
Spends time with their
families and friends.
Ideologies: Uses music to express how their emotions,
believes that music influences them in what they do.
Music helps to make them feel at peace and forget about
stressful situations. They value their family and friends.
Enjoys taking photos and
visiting photography and art
exhibitions.
They are eager to travel and
explore the world.
5. OVERALL CONCEPT/MEANING OF VIDEO
Theme: youth and fun.
The band would be seen
in our music video
always excited and ready
for their adventure.
e.g. running with
sparklers, colour smoke
bombs and laughing with
friends.
Video portrays that you don’t always
need love from the opposite sex in
order to have a enjoyable day.
Meaning: have fun
whilst you can since your
still young before you get
into the ‘real world’.
Video will imply that
your friends is what
keeps you going and that
you can rely on them.
6. INTERTEXTUAL REFERENCES
The Breakfast Club – the ‘fist pump’
Ferris Bueller’s Day off – taking advantage & enjoying the day as
much as you can
7. NARRATIVE SYNOPSIS: BEGINNING
(instrumental)
The scene begins with a time-lapse birds eye view shot of busy
stations (Canary Wharf, Liverpool Street) setting with business
men and women walking, reverse editing would be used to match
the beat in the beginning of the song. An establishing shot of the
airport is used, then a long shot to show a business man/woman
with a suitcase going one way and the camera tracks the band
going the opposite direction- a slow motion effect is used to
highlight this. The camera continues to track the band from
behind them and tilts up to show the arrivals sign, then the first
verse begins.
