1. The advert I am analyzing is the new album for all Time low. They are a pop punk band which you
can see by their dress style and band logo with the skull and cross bone on it. The main focus of
this advert is the band with their logo, this is to attract the eye of the audience. Due to being signed
with hopeless Records, the main logo for that is black and yellow, and so the main colours outlining
the main information, being the album title and outline of the band, is in yellow to keep the
company image in sight. The jagged yellow outline around the band gives you the idea that they are
a fun and funky band, whereas if they played classical music, you would expect the outline around
them to be smooth and flowing. Although the advert is mainly advertising All Time low’s new
album, Hopeless Records have still added their own bit to it at the bottom by promoting other
albums that are the same type of genre to All Time Low to help them become noticed more. The
long shot of most of their body shows the audience their dress style to give an insight into the type
of genre of music they play, along with the body language they have showing they are a cool,
spaced out awesome band who would mainly refer to a female audience. You can tell they are
attracting more girls over boys due to the flirtacious smile on Alex Gaskarth’s face (second to the
left) who is also the main singer. They have used different font for giving the release date and

2. promoting the other albums. Its as if All Time Low have their own star image compared
to the other albums being promoted by Hopeless Records.
With the image of their album at the side, you can get an idea of what the story
is behind the types of songs they play. For example the image of a girl to the
right with her eyes scribbled out in pencil gives you the idea they in their songs
they sing about girls, future lovers and ex-girlfriends who they dislike. Due to
the album cover looking like it has been ripped and has a pencil and lined paper
in the centre tells you that they base themselves around the typical college boys
with the randon drawings on the paper being shown by the band logo and the
title ‘Nothing personal’ to help attract themselves to a teenage audience more.