This document provides tips and guidance for effective visual storytelling in presentations. It outlines a 5-step process for storytelling: 1) lead the audience with an outline and key points to cover; 2) support points with visuals like images, graphics and charts; 3) reveal points one at a time to enhance comprehension; 4) make statements and drive points home with visual elements; and 5) ask what the audience will remember and get them excited for what's to come. Consistency in layout, transitions and design is advised to help the audience follow the story. Visuals are emphasized as an important tool to illustrate concepts and provide context.

1. 1

2. Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color
palette with green and yellow
for callouts and accents
Neal Creative | click & Learn more

3. 3

4. —RACHEL GILLETT, FAST COMPANY
4

5. Revealing key points
one at a time enhances
comprehension.
5

6. Consider when you give
a paper handout in a
meeting—everyone’s head
goes down and they read,
rather than staying
heads-up and listening.
Avoid using sentences
that will already be used
when talking
Focus on action words
that will enhance the
viewer experience
PREPARE
6

7. TIP
To keep the audience focused, always use the same
transition before a new topic
Consistency helps viewer see connections in the story –
use same layout and design for individual sections and
give your audience a mental check-point.
!

8. 8
THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps
1 2 3 4 5
Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising

9. SPEED.
Images are another element that can drive your point home even more
FACT

10. 10 10
1
Why does this matter to your audience?
Where are you taking them?

11. Who | What | Where | When | Why
2
11

12. 12
3
SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste.
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
Images are a great tool
for showing context

13. 13
Visualize key messages
A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics
4

14. 14
LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points
5

15. What do you want them to remember?
Get them excited about what’s to come
Build your presentation and give us your feedback
if this was helpful to you.
15

16. “
16
—LEVAR BURTON
BECAUSE STORYTELLING,
AND VISUAL STORYTELLING,
WAS PUT IN THE HANDS OF EVERYBODY,
WE HAVE ALL NOW BECOME STORYTELLERS.

17. Neal Creative | click & Learn moreNeal Creative ©
THANK YOU