Non-profit Networking in the 21st Century


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This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters.

Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando.

Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.

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  • My best friend Carlos tweets Bess (Central Florida Top 5) who gets me involved with blogging community & CFLBlogCon
  • Find a Person’s Preferred Communication Channel – Lesson: Go where they areSay Just Enough – Lesson: Less is moreDon’t Expect a Response – Lesson: Say what you need to and then let it goClarify Early – Lesson: Say it up frontWhat You Want is Not the Point – Lesson: No one knows what the future may hold, so make the moment count. Ensure the door stays open even if no one is walking through it right nowBe Open Without Needing – Lesson: Speak from openness rather than needGive Space – Lesson: Focus on thoughtful insight instead of continual contact
  • What’s a Twitter Chat? Talk (#NPTalk) is the creation of Nicole Harrison (@SocialNichol) whose blog is SocialNicole. Nicole is a social media strategist and her Twitchat is weekly on Wednesdays from 3-4 pm ET. Nicole schedules social media topics ahead of time ranging from cloud computing to social media marketing and measurement. Nicole posts a transcript of each Twitchat afterwards.Small Nonprofit Chat (#smNPchat) is the brainchild ofPamela Grow (@PamelaGrow), a consultant to nonprofits in the areas of fundraising and grant writing. Pamela's twitchat is geared to the small nonprofit and one-person development/marketing departments. The chat is on the second and last Fridays of the month from 12-1 pm ET. The topics run the gamut from growing your email list to corporate sponsorships to fundraising tips.
  • 34% of bloggers post opinions about products & brands. 78% Consumers trust peer recommendations only 14% trust advertisements Research Products, Ask Questions, Sales/Coupons
  • Non-profit Networking in the 21st Century

    1. 1. #SocialGood@professorjosh
    2. 2. #SocialGood
    3. 3. #SocialGoodWhat I learned about the worldyesterday through social media.
    4. 4. “Networking in the 21stCentury is all aboutunderstanding who yournetworking with and themediums they prefer.” – JoshMurdock#SocialGood
    5. 5. #SocialGood
    6. 6. 1. Find a Person’s PreferredCommunication Channel2. Say Just Enough3. Don’t Expect a Response4. Clarify Early5. What You Want is Not thePoint6. Be Open Without Needing7. Give Space#SocialGood
    7. 7. “Social Media provides theopportunity to connectyourself to content andpeople in an amazing way”– Josh Murdock#SocialGood
    8. 8. #SocialGood
    9. 9. #SocialGood
    10. 10. #SocialGoodSharing a causeTagging Donors & LinkingConnectionsSharing ContentMaking Personal Connections
    11. 11. Facebook Pages vs. Groups”We don’t have to be friends to connect”Pages – act as a brand Groups – act as aperson#SocialGood
    12. 12. Facebook Groups”We don’t have to be friends to connect”Create a space to share,question, poll, chat,update a variety of peoplewith similar interest.Secret: Only members seethe group, whos in it, andwhat members post.Closed: Anyone can see thegroup and whos in it. Onlymembers see posts.Open (public): Anyone cansee the group, whos in it,and what members post.Groups for or#SocialGood
    13. 13. #SocialGood: Sevenly
    14. 14. “The qualities thatmake Twitter seeminsane and half-bakedare what makes it sopowerful.”- Jonathan Zittrain–Harvard Law Professor & Internet Expert#SocialGood
    15. 15. 5 Reasons to Use Twitter1. Personal Connections2. Keeping up with theNews3. Networking4. Advice5. Marketing#SocialGood
    16. 16. #SocialGood: Caine’s Arcade
    17. 17. Your Global Network#SocialGood
    18. 18. Twitter HashtagsThe # symbol, called ahashtag, is used to markkeywords or topics in aTweet. It was createdorganically by Twitterusers as a way tocategorize messages.Example:#socialgood#nptech#sm4sg#charitytuesday
    19. 19. Twitter Chat
    20. 20. Analytic Tools
    21. 21. #SocialGood
    22. 22. infographic#SocialGood
    23. 23. What: CardMunch is easy way toturn business cards into contactswith just a quick snap.Price: FREECardMunch#SocialGood
    24. 24. #SocialGood
    25. 25. You can access your bookmarkseverywhere you goYou can share your bookmarks with othersYou can organize by stacks and tagsYou can subscribe to favorite usersYou can search and explore Bookmarking#SocialGood
    26. 26. #SocialGood
    27. 27. #SocialGood
    28. 28. #SocialGood: Blogging for Good
    29. 29. FREE Blog Host:Wordpress: http://wordpress.comBlogger: http://blogger.comWeebly: http://weebly.comLiveJournal: http://livejournal.comWhy Blog?• Show Knowledge of Subject• Become Content Expert• You Enjoy Blogging• Meet Fellow Bloggers• Internet Search Traffic#SocialGood
    30. 30.
    31. 31. QR Code: Barcode to a link#SocialGood
    32. 32. Top 10 QR Code Generators: of Codes:URL (web links)EmailPhone NumberTextContact InfoGoogle MapsApp Store#SocialGood
    33. 33. #SocialGood
    34. 34.
    35. 35. Facebook• Mashable’s The Facebook Guide Book• Facebook Privacy: 10 Settings Every User Needs to Know• How to protect your Facebook Timeline privacy -• Facebook Privacy Help Topic• Facebook Pages vs. Groups• Professor Josh• Mashable’s The Twitter Guide Book• What’s a Twitter Chat?• How to Run a Successful Twitter Chat• 30 Useful Nonprofit Hashtags and Twitter Chats• Professor Josh
    36. 36. Delicious• Delicious Help• 7 Things You Should Know About Social Bookmarking• Social Bookmarking in Plain English• Professor Josh• Support• 19 Reasons You Should Blog• Professor Josh http://professorjosh.comVarious Social Media Tools• Hootsuite: (Social Media Dashboard, great for multiple accounts)• Google+: (Latest Social Networking via Google)• YouTube: (who doesn’t know about this?)• LinkedIn: (resume, jobs, professional network)• Buffer: (spread out your postings in Facebook, Twitter, and LinkedIn)• The Shy Connector: