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Non-profit Networking in the 21st Century

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This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters.

Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando.

Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.

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Non-profit Networking in the 21st Century

  1. 1. #SocialGood@professorjosh
  2. 2. #SocialGood
  3. 3. #SocialGoodWhat I learned about the worldyesterday through social media.
  4. 4. “Networking in the 21stCentury is all aboutunderstanding who yournetworking with and themediums they prefer.” – JoshMurdock#SocialGood
  5. 5. #SocialGood
  6. 6. 1. Find a Person’s PreferredCommunication Channel2. Say Just Enough3. Don’t Expect a Response4. Clarify Early5. What You Want is Not thePoint6. Be Open Without Needing7. Give Space#SocialGood
  7. 7. “Social Media provides theopportunity to connectyourself to content andpeople in an amazing way”– Josh Murdock#SocialGood
  8. 8. #SocialGood
  9. 9. #SocialGood
  10. 10. #SocialGoodSharing a causeTagging Donors & LinkingConnectionsSharing ContentMaking Personal Connections
  11. 11. Facebook Pages vs. Groups”We don’t have to be friends to connect”Pages – act as a brand Groups – act as aperson#SocialGood
  12. 12. Facebook Groups”We don’t have to be friends to connect”Create a space to share,question, poll, chat,update a variety of peoplewith similar interest.Secret: Only members seethe group, whos in it, andwhat members post.Closed: Anyone can see thegroup and whos in it. Onlymembers see posts.Open (public): Anyone cansee the group, whos in it,and what members post.Groups for Schools:Requiresmail.valenciacollege.edu or#SocialGood
  13. 13. #SocialGood: Sevenly
  14. 14. “The qualities thatmake Twitter seeminsane and half-bakedare what makes it sopowerful.”- Jonathan Zittrain–Harvard Law Professor & Internet Expert#SocialGood
  15. 15. 5 Reasons to Use Twitter1. Personal Connections2. Keeping up with theNews3. Networking4. Advice5. Marketing#SocialGood
  16. 16. #SocialGood: Caine’s Arcade
  17. 17. Tweepsmap.com Your Global Network#SocialGood
  18. 18. Twitter HashtagsThe # symbol, called ahashtag, is used to markkeywords or topics in aTweet. It was createdorganically by Twitterusers as a way tocategorize messages.Example:#socialgood#nptech#sm4sg#charitytuesday
  19. 19. Twitter Chat
  20. 20. Analytic Tools
  21. 21. #SocialGood
  22. 22. vizualize.me: infographic#SocialGood
  23. 23. What: CardMunch is easy way toturn business cards into contactswith just a quick snap.Price: FREECardMunch#SocialGood
  24. 24. #SocialGood
  25. 25. You can access your bookmarkseverywhere you goYou can share your bookmarks with othersYou can organize by stacks and tagsYou can subscribe to favorite usersYou can search and explorehttp://www.delicious.com/professorjoshSocial Bookmarking#SocialGood
  26. 26. #SocialGood
  27. 27. #SocialGood
  28. 28. #SocialGood: Blogging for Good
  29. 29. FREE Blog Host:Wordpress: http://wordpress.comBlogger: http://blogger.comWeebly: http://weebly.comLiveJournal: http://livejournal.comWhy Blog?• Show Knowledge of Subject• Become Content Expert• You Enjoy Blogging• Meet Fellow Bloggers• Internet Search Traffic#SocialGood
  30. 30. http://www.meetup.com/#SocialGood
  31. 31. QR Code: Barcode to a link#SocialGood
  32. 32. Top 10 QR Code Generators:http://freenuts.com/top-10-free-online-qr-code-generators/Types of Codes:URL (web links)EmailPhone NumberTextContact InfoGoogle MapsApp Store#SocialGood
  33. 33. #SocialGood
  34. 34. @professorjoshFacebook.com/professorjoshjosh@professorjosh.comjmurdock3@valenciacollege.edu#SocialGood
  35. 35. Facebook www.facebook.com• Mashable’s The Facebook Guide Bookhttp://mashable.com/guidebook/facebook/• Facebook Privacy: 10 Settings Every User Needs to Knowhttp://mashable.com/2011/02/07/facebook-privacy-guide/• How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73• Facebook Privacy Help Topic http://www.facebook.com/help/privacy• Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs-group/• Professor Josh http://facebook.com/professorjoshTwitter www.twitter.com• Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/• What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/• How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/• 30 Useful Nonprofit Hashtags and Twitter Chatshttp://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit-hashtags-twitter-chats-too/• Professor Josh http://twitter.com/professorjosh
  36. 36. Delicious www.delicious.com• Delicious Help http://www.delicious.com/help• 7 Things You Should Know About Social Bookmarkinghttp://net.educause.edu/ir/library/pdf/ELI7001.pdf• Social Bookmarking in Plain English http://www.commoncraft.com/video/social-bookmarking• Professor Josh http://delicious.com/professorjoshBlogs www.wordpress.com• Wordpress.com Support http://en.support.wordpress.com/• 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons-you-should-blog-and-not-just-tweet/• Professor Josh http://professorjosh.comVarious Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts)• Google+: https://plus.google.com/ (Latest Social Networking via Google)• YouTube: http://www.youtube.com/ (who doesn’t know about this?)• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)• Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn)• The Shy Connector: http://bit.ly/shyconnector

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