Waia'mu is a communication project that joins a cooking passion with the protection of the mangroves.

1. @ Eitan Rosenthal
imagem: cotidianodehumberto.blogspot.com.br
Waia’mu
Tupi NAME for the popular guaiamum (BLUE LAND CRAB)
Tupi NAME for the scientific cardisoma Guanhumi

2. @ Eitan Rosenthal
waia’mu is a
communication
project that joins a
cooking passion
with the protection
of AN ENDANGERED
ecosystem,

3. @ Eitan Rosenthal
its goal is to
support and
disseminate
existing efforts
for the mangroves
conservation...

4. @ Eitan Rosenthal
… Through an
alliance with the
people who love
eating guaiamuns.

5. @ Eitan Rosenthal
Who are these people?
photo Eitan Rosenthal

6. @ Eitan Rosenthal
belmontebahiabrasil.blogspot.com.br/
they live and consume close to the places of
reproduction and capture OF THE GUAIAMUNS;

7. @ Eitan Rosenthal
photo Eudes Santana | Ilha do Guaiamum
they consider the crustacean a fine delicacy;

8. @ Eitan Rosenthal
they enjoy the ‘slow food’ tasting ritual;

9. @ Eitan Rosenthal
www.nossacara.com | Prefeitura de Porto Seguro
But they still haven’t noticed that the specie’s
perpetuation depends on their attitude.

10. @ Eitan Rosenthal
What IS THIS animal?
photo: Eduardo Romirez

11. @ Eitan Rosenthal
guaiamuns
mangrove
high tide
low tide
solid land
veja.abril.com.br | by Alexandre Salvador
GUAIAMUM, unlike the MANGROVE CRAB, is a
semi terrestrial species.
salt flatmangrove forest

12. @ Eitan Rosenthal
biomaufpe.blogspot
they live in the salt flats and sandbanks -
environments on the mangroves perimeter,

13. @ Eitan Rosenthal
which ARE almost always the first victim of
the predatory occupation…
Stuart, Florida, USA

14. @ Eitan Rosenthal
tribunadonorte.com.br | photo Francisco Nunes da SilvaRecife | photo chivunck
… urbanization, tourism, farming and
mainly the shrimp culture.

15. @ Eitan Rosenthal
The guaiamum has the potential to be the
icon of the ecosystem’s conservation.
Manguezal em Icapuí, CE | photo Kiko Silva

16. @ Eitan Rosenthal
What are we going to do?
arte: Iaara Rosenthal

17. @ Eitan Rosenthal
THE 1st task is to captivate THE audience -
around 30K people – and explain our
proposal.
photo Eitan Rosenthal

18. @ Eitan Rosenthal
We will reach them through specialized
restaurants.

19. @ Eitan Rosenthal
The 2nd task is to talk with the people who
understood and got interested.

20. @ Eitan Rosenthal
The editorial tone is
conciliatory:
consumption can
and should be an
ally of the
preservation.

21. @ Eitan Rosenthal
we will talk about
guaiamum AS A
AN INTEREST, A
delicacy, A passion.

22. @ Eitan Rosenthal
photo Enrico Marone
The 3rd task is disseminatING the voices that
matter and can make a difference:

23. @ Eitan Rosenthal
farolparaabrolhos.blogspot.com.br | Anders Jensen Schmidt em Caravelas, BA
Biologists and bio activists,

24. @ Eitan Rosenthal
NONPROFIT Organizations,

25. @ Eitan Rosenthal
www.brasil.gov.br/meio-ambiente/
Agências e agentes públicos,public institutions and regulatory agencies,

26. @ Eitan Rosenthal
www.scienceopen.com
Fishermen, distributors and cooperatives.

27. @ Eitan Rosenthal
potiguarte.blogspot.com.br | photo Fernando Chiriboga
call-to-action:
do you like guaiamum? protect the mangrove!

28. @ Eitan Rosenthal
get to know the
WAIA’MU
community
www.facebook.com/Waiamu

29. @ Eitan Rosenthal
• apremai.org.br/
thank you!