- 12:30 p.m. For more UCI news, visit www.today.uci.edu.. PST."It is important that participants und...

1. UC Irvine Extension Announces Spring Internet Marketing
Courses and Webinar
- 12:30 p.m. For more UCI news, visit www.today.uci.edu.
. PST.
"It is important that participants understand how Google Analytics, social media blogging for
business and web marketing can enhance their skill sets and allow them to remain competitive in the
marketplace," said Melanie Mitchell, acting director of management, marketing and business
programs at UC Irvine Extension. Other skills that will be addressed include how to choose blog
content, when to promote a blog post on social media, along with how to best respond to comments.
Through thousands of courses and programs offered on campus, online and on site, UC Irvine
Extension helps adult learners reach their career advancement and personal enrichment goals--and
is celebrating 50 years of providing universally accessible, university-level learning to local,
regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at
facebook.com/uciextension.
About the University of California, Irvine: Founded in 1965, UCI is a top-ranked university dedicated
to research, scholarship and community service. The certificate programs provide opportunities for
professionals to continue to learn about the latest business trends and best practices to remain

2. competitive. The course is scheduled for April 2 - June 3.
In addition to these three courses, UC Irvine Extension will also host a free webinar titled Transform
Your Web Marketing into a Lead Generating and Revenue-Producing Engine, on Wednesday, March
14, 11:30 a.m.-12:30 p.m. It will also provide participants with hands-on experience on how to
incorporate different social media platforms into communication campaigns and the benefits of
search engine optimization (SEO).
Blogging for Business - This course will provide participants with insight into why blogging is an
effective business-marketing tool and how to navigate around blog tools including Wordpress. The
course is scheduled for April 23 - June 10.
Social Media for Public Relations - Running from April 3 to May 8, this course is designed to provide
a deeper understanding of the impact of social media in the new media landscape. For additional
information, please visit: http://unex.uci.edu/certificates/business_mgmt/internet/.
About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm
of UC Irvine. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic
campuses in the University of California system, with nearly 28,000 undergraduate and graduate
students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UCI contributes an
annual economic impact of $4.2 billion. Designed to provide business marketing professionals with
key strategies and tools necessary to aid in business growth, the courses, titled Google Analytics
Certification-1, Social Media for Public Relations and Blogging for Business, will begin in April. PST.
IRVINE, Calif.--(BUSINESS WIRE)--The University of California, Irvine Extension announced today
three new online course offerings and one marketing webinar for Spring 2012. In addition, a
webinar titled Transform Your Web Marketing into a Lead Generating and Revenue-Producing
Engine, is scheduled for Wednesday, March 14 from 11:30 a.m. Topics discussed include an
introduction to HTML and Java Script, the modification of Google Analytics Tracking Code, and
analyzing Google Analytics reports. "These platforms will not only ensure business growth through
lead generation, but are also tools that can be applied to improve internal and external
communications."
Spring Courses:
Google Analytics Certification-1 - This online course is the first of two classes that prepare
participants to pass the Google Analytics Individual Qualification (GAIQ) test. The webinar, which
will be presented by Tim Callen, a 20-year tech veteran, will teach participants how to use corporate
websites, microsites, social media and additional marketing activities to increase lead generation
and revenue.
UC Irvine Extension's Internet Marketing Certification Program is designed to provide professionals
with a comprehensive examination of internet marketing tactics and strategies and tools for
business growth