The document discusses the importance of logos for companies and provides tips for logo design. It covers different types of logos including iconic, logotype, combination marks, static, and dynamic logos. Tips include designing logos in vector format, wisely choosing colors and fonts, keeping the logo simple, avoiding stock art, and making the logo adaptive. The document emphasizes listening to customers, investigating their needs, and offering good design advice and ideas while avoiding copying others' work.

1. EESTEC Summer School 2012

2. Importance of logos
 First impression about the company
 Standing out from the rest
 Trust and profit

3. Types of logos
Logo
Combination
Iconic Logotype
marks
Integrated Stand alone

4. Types of logos
Logo
Static Dynamic

5. Tips and tricks
 Do it vector
 Wisely choose color palette
 Don’t use more than two
adequate fonts
 Be original!
 Keep it simple
 Careful with stock art
 Make it adaptive

6. Tips and tricks
 Do it in vector!
 Easy for later
edits
 Effective
 Clean lines
 Scalable
 Fits everywhere

7. Tips and tricks
 Wisely choose your color palette
• Different colors – different meanings
• When in doubt – investigate!
• Best practice – as many as you need
• Contrast and intensity
• Compatibility
with B&W

8. Tips and tricks
 Fonts
• Choose the right
one
• Best practice –
two at most
• Matching fonts
• Maintaining
readability

9. Tips and tricks
 Be original
• Trends in design
• Matching the
customers needs
• Ctrl-C, Ctrl-V

10. Tips and tricks
 Keep it simple!
• Resizing
• Printing
• Good practice –
remove distracting
elements

11. Tips and tricks
 Stock art
• Unsafe
• Useful for “new” ideas
• Originality problems
• Copyright problems

12. Tips and tricks
 Make it adaptive and
memorable
• Think ahead (even if
customer doesn’t)
• Logo should go well
with various
publications
• “Engage” the
audience
• Creativity counts!

13. User experience
 Listen
 Investigate
 Ask questions
 Offer good advice
and ideas

14. DON’Ts!

15. Thank you for your attention!
You were
awesome!