2. Creativity
• You will not get an exam question on
creativity on its own. Creativity is ONLY
used in conjunction with one of the other
key areas.
3. Creativity audit: Produce a powerpoint
presentation which answers the following. Aim for one
slide per question. Use lots of images and examples
from both pieces of coursework.
• What features of your work would you say are original to
you?
• Which media texts and producers have influenced your
creative decisions?
• How successfully does your work engage its audience
and provoke its interest?
• Consider some of the creative choices you had to make
during the course of your production – how to use
cameras, lighting, dialogue, colour etc.
• How did you make these decisions, and how did these
contribute to the final production?
• How did digital technology/ real media texts/ research
and planning/ post-production give you an opportunity to
express and stretch your creativity?
4. What features of your work would
you say are original to you?
The backwards
letter is unique
to my work. I
was inspired by
magazines like
‘Vibe’ which
have a mix of
capitals and
lower case in
their
mastheads.
Hip hop magazines often have hooded cover stars. I
feel I broke with convention by completely covering
my model’s face. This furthers the suggestion that he
is dangerous and edge, just like the music in my
magazine.
This bright blue is
unusual and breaks
the rules. This
represents how
edgy my magazine
is.
My CD digipak is different from
most as it only shows the artist in
one costume. This was
intentional, as it creates a unity of
colour throughout, and conveys a
sense of heartbreak, as if she is
trapped in a moment.
