Ed Tyce used the FindYourTribe website to determine his tribe and compare it to others. The website identified him as an Indie Scenester, which he was unsure about. He then had others in his age and gender group take the test. The results showed that 40% were also Indie Scenesters and Indie Kids made up 20%, indicating the indie scene is popular among 16-20 year olds. Ed concluded he should target the indie scene as his audience.

1. Find Your Tribe
Ed Tyce

2. Results
My result for FindYourTribe came back as an Indie Scenester. I don’t believe
this result to be accurate, but as the alternatives also didn’t fit my persona,
I stuck with the result the website gave me.

3. Their Turn
I will now sample a group of people who are all roughly the same age,
and equal numbers in terms of gender, through FindYourTribe in an
attempt to see if I’m different from the rest of society.

4. My Results
Indie Kids 20%
Indie Scenesters 40%
Townies 10%
Trackies 5%
Clubbers 25%
My results show that the Indie scene is what is popular with people
between 16 and 20. And due to my result being an ‘Indie Scenester’, it
would therefore it would be appropriate to target the Indie scene as
my audience.