2. Overview
• Your audience is very up-to-date with what to
listen, but also what to look like.
• They’re also outgoing, and tend to splash out regularly
• Our reader spend £629 a year on clothes, that’s a total
readership spend of £207m.
• Our reader spends £95 a year on grooming
products, that’s a total readership spend of £37m.
• They also spend £1076 a year on audio products and
equipment, that’s a total readership spend of £276m .
• 84% own an MP3 player of some sort.
3. Music
• Our reader spends £184 a year on music in
various formats, that equates to a total
readership spend of £71m.
• On average, our reader buys 12 CD’s, and
downloads 50 tracks.
4. Internet
• 95% have access to the internet.
• 79% have Broadband at home.
• On average they spend of 2 hours a day on the
internet, or 14 hours a week.
5. Entertainment
• Our reader spends an average a £186 a year
on consoles a year, that’s a total readership
spend of £73m.
• They spend a £102m a year on video
games, totalling to £41m a year.
• 89% have access to free-view television.
• 43% have access to Sky.
6. Feedback
• 53% say they spend large amounts of money
on clothing.
• 65% say they will happily pay more, if it means
a better product.
• 80% say they like to hit the town.
• 87% say it’s important to be well informed
about things.
• 68% say appearance is important to them.
7. General
• Male: 72%
• Female: 28%
• Average Age: 21
•
• Full-Time Employment: 43%
• Part-Time Employment: 15%
• Student, or still in Education: 29%
•
• Circulation: 38,217
• Readership: 339,000
