Alex Southam began his career as a one-man band, handling all filming, lighting, and editing himself for his music videos. His breakthrough came with the music video for Alt-J's "Tesselate," which he shot in one day for £10,000 using a large cast. He is known for creative music videos that allow artistic freedom, such as Chase and Status' "Lost and Found" which had a £50,000 budget and vintage 1990s VHS video aesthetic. Southam prefers creating music videos over commercials which allow less creative freedom.

1. E B U N A W O S I YA N
ALEX SOUTHAM

2. BEGINNING
• Southam undertook all the tasks on his videos and he
became a ‘one man band’
• So this was when it came to him using his own camera,
lighting and editing and now uses a Director of Photography.
• He likes the format of music video because he feels that he
‘can try new techniques and have a real artistic freedom’,
meaning he is able to express himself through his music
videos.
• He is less keen on commercials as they allow for ‘much less
freedom’
• He uses Vimeo to showcase his videos, this had now became
a increasingly important platform as it is considered to have a
more higher status than YouTube.

3. BREAKTHROUGH
• His breakthrough came when he made the music video
for the sound Tesselate for Alt J.
• His Budget was £10,000 and he shot it all in one day.
• He used a large cast in order to bring the music video to
life.
• And when it came to editing he used special effects,
such as aftereffects.
• https://www.youtube.com/watch?v=Qg6BwvDcANg

4. CHASE AND STATUS
• He also created the music for Chase and Status – Lost
and Found.
• The music videos budget was £50,000 and it was filmed
in lose Angles using a steadicam.
• They filmed it at 36 frames per second then lowed down,
his influence was from Massive Attack’s Unfinished
Sympathy
• They went for an early 1990s VHS video look, and it only
took 3 shoots throughout the whole music video.

5. OTHER POP VIDEOS BY ALEX SOUTHAM
• The Walkman – Heaven
• Bill Ryder Jones – He Took You in His Arms

6. …….
• Jamie n Commons – Rumble and Sway
• I Break Horses – Hearts