Michael Jackson's early music videos with the Jackson 5 featured basic lip syncing performances to promote their songs. His solo career videos became more sophisticated, telling stories through dance and choreography in videos for songs like "Billie Jean" and "Beat It." His video for "Thriller" was groundbreaking, featuring elaborate production, costumes, and choreography to tell a story. As technology advanced, Michael Jackson's videos grew in scale and complexity, becoming an inseparable part of promoting his music and image.

1. MICHAEL JACKSON
EBUN AWOSIYAN

2. Early Pop Videos Jackson 5
‘Rockin’ Robbin’
‘Rockin’ Robbin’
• In the early days of Michael Jackson he was in a band with his
brothers called Jackson 5.
• With these music video they only had the basic videos, this
was just so that they were able to promote the music video.
• There was a limited amount of sophistication, so when it
came to the quality of the video there was that much of it.
• In there music video it the was also a lot of lip syncing, this
means that instead of them actually sing the song they would
mime it.

3. “Rock With You” 1979
• “Rock With You” released in 1979
• Now Michael Jackson has started his own solo career,
without his brothers.
• This is a video of him singing in his video, there’s no lip
syncing involved at this point.
• The video can be seen as being basic, because it's him
dancing and there is a ongoing background light.
• But this music is of a better quality, compared to the Rockin’
Robbin video.

4. “Billie Jean” 1982
• “Billie Jean” release in 1982
• This was where Michael Jackson began telling a story within
his music videos
• This was the first ever teresting Pop video made that is able
to tells a story and contains more than someone just lip
syncing.
• The music video is about the way the papers are trying to
portray him as a player when he wasn't. Michael Jackson
himself stated that Billie Jean was based on the groupies he
encountered.

5. “Beat It” 1983
• “Beat It” released in 1983
• The video was written and directed by Bob Giraldi, produced
by Antony Payne and Mary M. it was choreographed by
Michael Peters
• This is another one of Micheal Jackson music videos that
includes more than just lip syncing, but it also includes a
storyline behind it.
• Now in this music video it includes an elaborate
choreography at the end of the music video.

6. “Thriller” 1983
• “Thriller” released in 1983
• This music video was considered the most famous music
video of all time, at lease by the Library of Congress, which is
added to its National Film Registry in 2009, the first music
video in their registry.
• The music introduce elaborate choreography, costumes and
dialogue.
• The video cost around $500,000 to make
• The video won for Best Performance Video, Best
Choreography and Viewers Choice at the MTV Video Music
Awards in 1984

7. “Bad” 1987
• “Bad” released 1987
• Now following “Thriller” he was the biggest pop star in the
whole world!
• His videos had even made it to news stations such as the BBC
and ITV news
• The video “Bad was a major event, because the first time it
was shown was on the TV Channel BBC.
• People were now becoming more interested in his music
videos, so that they could see his new image and the new
dance steps.

8. “The Way You Make Me Feel”
1987
• “The Way You Make Me Feel” released in 1987
• With this music video we can apply the Laura Mulvey’s Male
Gaze to it.
• Laura Mulvey states that women are seen as objects of male
erotic desire.
• In this music video, the women in this music video is seen as
a sex object, because it almost looks as if he men are lusting
after her
• Especially with her costume, short dress, legs and arms out,
and she was beautiful.

9. “Black or White” 1991
• “Black or White” released in 1991
• This pop music was very expensive to make costing
$4,000,000 to make
• It was made to be able to resurrect his career because there
were allegations of him being ‘strange’
• Alo he was facing problems with his image, because he was
going through the transformation from black skinned to
white skinned.
• So he wanted t send a message that it doesn't matter about
the skin colour you are.

10. Other Music Videos
Here are music videos of his other songs:
• They Don't Care About Us You Rock My World
• The Earth Song Scream FT Janet Jackson

11. Conclusion
• As a digital technology developed so did Michael Jackson’s
use of Pop Videos. He used different camera angles o portray
the mood of his music video.
• His video became much longer and more complex. The
videos became as important as the song itself.
• Jackson used his pop Video to:
• Reinvent his image
• Tell Stories
• Address serious issues
• Michael Jackson was the King of Pop and will forever be the
King of Pop