Easy Sign Inc provides an inexpensive and terrific way to advertise your business with our retail store sings solutions for grand opening, special event, or unbeatable sales promotion requirements. Our retail store signs solution includes window signs, retail banners, retail car magnets signs, store vinyl lettering, business logo and more. For more details visit: https://www.easysignsinc.com/retail-store-signs.html

1. Retail Store Signage - Best Practices
Operating a successful retail business is no walk in the park. You have to continuously drive sales and
attract customers to get noticed in the market and become a successful retailer- and retailers with
perfect business sense know that the easiest way is to start with signage.
No doubt attractive retail store signs are one of the effective and easy ways to communicate with your
potential customers and drive in foot traffic. This being said, retailers should remember that confusing
messages on the signage can also puzzle the audience and cause over stimulation of the brand. As
website is important for virtual face of the business, same way signage is important for actual face of the
business, which shouldn’t be an afterthought nor should be overlooked.
Now the question is why signs have to be attractive and concise, while its only purpose is to send
message to the customers. The answer is simple- to grab the attention. If your sign is a piece of garbage,
you audience are certainly going to ignore the message it gives and won’t even give a second look. So it
should be concise and attention-grabbing to act as a silent salesman waiting to give customers the idea
of products and brand at first look.
Setting the standard for appearance and expectations is important for employee to make sure they excel
with the goodwill of your brand, much like that; you have to select font, color, visibility, quality and
message on the sign carefully. As stated above, they are your silent employees and they can be assigned
with the task of general product information, usage, sales information and pictures of the products. That
being said, you have to keep the store layout to make effective signage. Following are the 5 types of
retail store sign designs you need to know about.
Retail Signage Best Practices
No matter what type of retail store you are running or the size of your store or the goodwill of your
brand, you have to consider these techniques
Specific is Good
Create a sign that gives the right message and make people read at their first glance. Messages should
be in the right place to enhance the aesthetics of the sign. Be specific while putting information on the
sign, such as: product information and location specific information.
Simplicity Still Works
Keep your sign as simple as you can, yet intriguing and stunning. If the messages are not clear, it will
create confusion and will drive away your potential customers and the information will be ignored. Ever
heard about that 5 second rule? Yes! You have to implement that here to make sure your customers get
the whole story in 5 seconds from the sign.
Headline to Spread

2. To be concise and clear, you have to add headlines that pitch the message in one go. In journalism, they
always say that punch lines matter the most. Well… that’s true and you have to live by it while designing
the signage. Simplify the texts for a clear understanding. With call to action at the end, an effective
banner should also include: headline and explanatory texts.
Top it with a Call to Action
Signs are only meant for advertisements, so if you are going to use them, it makes you an advertiser. So
being a future advertiser, you need to think intelligently and write such a message that will make the
customers you need to get the customer to do something; that’s known as call to action. It will engage
your customers and make them to reach their pocket to buy your product.
These are the best practices for effective retail store signs, which you have to keep in mind while getting
your signage designed.
For more information visit: https://www.easysignsinc.com/