SlideShare a Scribd company logo
Group 9
11/08/23
Kaylee Chang, Emma Taylor, Ishitaben
Hajari, Michael Olaleye, Nick Reynolds,
Aaron Nguyen, Fatima Ordaz
The SPCA of Texas is bursting at the seams
with animals, including an influx of puppies
and kittens unlike anything we've seen in
the past 15 years.
VP OF COMMUNICATION
FOR SPCA OF TEXAS
2011
MAURA
DAVIES
Objectives & Methodology
COMPANY NAME | PAGE 4
Important Questions
The Approach
In early October 2023, a survey was distributed to UTD students, friends, and family, resulting in
150 completed responses.
The Context
The SPCA of Texas is facing an influx of animals in their shelter due to a shortage of funding for
spay and neuter surgeries, restrictions on pet ownership in apartments, and inflation.
How can the SPCA
encourage more
people to adopt?
How do we reach
those interested in
adopting?
Why are people not
adopting?
Executive Summary
COMPANY NAME | PAGE 5
Financial support and
information on pets
significantly impacts
adoption decisions.
77% of people are
either highly unlikely
or unlikely to adopt.
51% of respondents
are likely or very likely
adopt a pet after
fostering.
Executive Summary (cont’d)
BACK TO AGENDA
COMPANY NAME | PAGE 6
TOTAL = 144
Neutral
35.4%
Very Likely
28%
Likely
24.4%
Unlikely
12.2%
51% of respondents conveyed they’re
'likely' or 'very likely' adopt a pet after
fostering. This underscores the
significance of focusing on initiatives
aimed at raising foster rates to
encourage adoption.
Younger Respondents
Typically use Tiktok or Instagram
Housing situations
Flexibility and financial support would
encourage them to foster.
Typically make under $24k a year based
on the data
Older Respondents
Typically use Facebook
Housing situations
Emotional appeal/feeling of community are
more likely to incentivize fostering.
Statistically make incomes over $75000
annually
Executive Summary (cont’d)
BACK TO AGENDA
COMPANY NAME | PAGE 6
TOTAL = 144
Recommended
Actions
Utilize data to tailor social media content
more effectively for each channel.
Host regular adoption events to facilitate
fostering and community engagement.
Better communicate events and resources
provided by the SPCA.
The Quick Story
The SPCA of Texas is experiencing a huge flux of animals in their shelter. While most
people are currently not interested in adopting, data shows that fostering leads to a
higher chance of adoption. To promote fostering, a key pathway to adoption, the
SPCA can raise awareness through targeted social media campaigns tailored to the
preferred platforms of specific demographics.
Instagram and Tiktok should prioritize posts about zero adoption rate dates, details on
financial support, and specific information on different animals available, while
Facebook should have a heavier emphasis on community building.
This can help reach demographics that would otherwise not adopt and increase
visibility of the financial resources and community events that are provided.
BACK TO AGENDA

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Copy of Final Presentation example for portfolio .pdf

  • 1. Group 9 11/08/23 Kaylee Chang, Emma Taylor, Ishitaben Hajari, Michael Olaleye, Nick Reynolds, Aaron Nguyen, Fatima Ordaz
  • 2. The SPCA of Texas is bursting at the seams with animals, including an influx of puppies and kittens unlike anything we've seen in the past 15 years. VP OF COMMUNICATION FOR SPCA OF TEXAS 2011 MAURA DAVIES
  • 3. Objectives & Methodology COMPANY NAME | PAGE 4 Important Questions The Approach In early October 2023, a survey was distributed to UTD students, friends, and family, resulting in 150 completed responses. The Context The SPCA of Texas is facing an influx of animals in their shelter due to a shortage of funding for spay and neuter surgeries, restrictions on pet ownership in apartments, and inflation. How can the SPCA encourage more people to adopt? How do we reach those interested in adopting? Why are people not adopting?
  • 4. Executive Summary COMPANY NAME | PAGE 5 Financial support and information on pets significantly impacts adoption decisions. 77% of people are either highly unlikely or unlikely to adopt. 51% of respondents are likely or very likely adopt a pet after fostering.
  • 5. Executive Summary (cont’d) BACK TO AGENDA COMPANY NAME | PAGE 6 TOTAL = 144 Neutral 35.4% Very Likely 28% Likely 24.4% Unlikely 12.2% 51% of respondents conveyed they’re 'likely' or 'very likely' adopt a pet after fostering. This underscores the significance of focusing on initiatives aimed at raising foster rates to encourage adoption.
  • 6. Younger Respondents Typically use Tiktok or Instagram Housing situations Flexibility and financial support would encourage them to foster. Typically make under $24k a year based on the data Older Respondents Typically use Facebook Housing situations Emotional appeal/feeling of community are more likely to incentivize fostering. Statistically make incomes over $75000 annually Executive Summary (cont’d) BACK TO AGENDA COMPANY NAME | PAGE 6 TOTAL = 144
  • 7. Recommended Actions Utilize data to tailor social media content more effectively for each channel. Host regular adoption events to facilitate fostering and community engagement. Better communicate events and resources provided by the SPCA.
  • 8. The Quick Story The SPCA of Texas is experiencing a huge flux of animals in their shelter. While most people are currently not interested in adopting, data shows that fostering leads to a higher chance of adoption. To promote fostering, a key pathway to adoption, the SPCA can raise awareness through targeted social media campaigns tailored to the preferred platforms of specific demographics. Instagram and Tiktok should prioritize posts about zero adoption rate dates, details on financial support, and specific information on different animals available, while Facebook should have a heavier emphasis on community building. This can help reach demographics that would otherwise not adopt and increase visibility of the financial resources and community events that are provided. BACK TO AGENDA