1. Facebook
for Language Schools

2. Population: 1.15 Billion
B

3. It takes 125.26 seconds to pour
the perfect pint of Guinness
Let’s call that 2 minutes(!)

4. Links shared: 100,608
Photos tagged: 132,336
Event invites: 148,408
Wall posts: 158,728
Status updates: 165,114
Friend requests: 197,208
Photos uploaded: 271,698
Messages sent: 463,210
Likes: 765,722
Comments: 1,020,808

5. Edgerank
Σ
= Ue
User
x
We
Weight
x
De
Decay

6. Content
“What stuff should I put on Facebook?”

7. Engagement

8. Engagement

9. www.myschoolname.com

10. Promotion
“How do I get people to like my stuff?”

11. Vanity URL
http://facebook.com/MySchoolName
http://facebook.com/username

12. Promoted Posts

14. Advertising
“How do I get more people to look at my stuff?”

15. http://facebook.com/ads
Create an advert

16. ilters!
your f
ime on
Spend t

18. Analytics
“So, who has actually seen & liked my stuff?”

19. t spend
stats bu
ow your
t to kn
Ge
nt that
g conte
creatin
re time
mo
likes!
udience
your a

26. Questions?
Hopefully some easy ones I
can actually answer…

27. Download slides
http://boioing.com/eaqualsnov2013