1. Project Steering Committee Meeting
Programme Implementation Review: January – June 2014
and Activities for Next Reporting Period
August 2014 / Mr. Kai Partale

2. Activity 1.1.2 Statistics - Surveys
2
Activities
• Visitor surveys covering international and
domestic tourism conducted in three pilot
regions: CC, Sapa, HLB (5 provinces)
• Contribution to the Vietnam Hotel Survey
2014: hospitality sector‘s performance incl.
environmental & social issues
Results
• 1st phase results of survey
• Capacity of VNAT/ITDR/ TITC on
methodology strengthened
• ESRT section in Hotel Survey Report
Issues
• 2nd phase and overall report of the visitor
survey to be completed in 2nd half of PE3

3. Activity 1.1.2 VNAT Marketing - Branding
3
Activities
• Support to VNAT marketing department in
tourism marketing and branding strategy
• Product management through branding
guidelines
Results
• Vietnam Timeless Charm Brand
Guidelines
• Capacity of VNAT Marketing Department
in branding strengthened
Issues
• Branding sub-brands / product lines build
on the tourism marketing strategy

4. Activity 1.1.2 ITDR - Development Strategy
4
Activities:
• Functional assessment and strategy with
alternative development scenarios
• Technical assistance for content
development of 2 regional tourism master
plans incorporating RT principles
• Technical assistance for dissemination of 3
regional tourism master plans
Results:
• Functional Institutional Analysis and
Business Development Strategy
• Responsible Tourism incorporated in
regional tourism master plans
Issues
• Follow-up with proposed development
scenario / road map for ITDR

5. Activity 1.2.1 RT Policy Guidelines
5
Activities
• Practical reference to assist with tourism
policy making and legislation
• Tools for tourism planning and facilitating
processes for stakeholder collaboration as
well as awareness raising for responsible
tourism in Vietnam.
• Authorities and businesses at regional /
destination level are encouraged to use
the contents as a ‘long list’ of possibilities
Results
• RT Policy Guidelines developed
• RT Policy Guidelines used for Destination
Development work in CC
Issues
• Charter on RT to be officially endorsed by
industry / government

6. Activity 1.2.2 RT Capacity Building Seminars
6
Activities
• Seminars being delivered at provincial /
local / business level in target destinations
in order to give RT a key priority in tourism
practices
• Training in RT planning, operations and
management, product development and
marketing etc.
Results
• Training materials and guides prepared
• 18 RT training courses with excess of 710
participants have been conducted for
communities, authorities, accommodations,
tour operators and trainers
Issues
• Training content / duration could be
expanded to other RT topics

7. Activity 1.2.3 VNAT - Green Lotus for Hotels
7
Activities
• ESRT assistance to VNAT Hotel
Department in the further development of
the Green Lotus Programme
• Concept of this Eco-label for hotels has
been assessed and will be followed-up by
an implementation strategy
• Awareness Raising Session at the VITM
Conference
Results
• Framework for web development,
dissemination and associated awareness
campaign has being developed
Issues
• Green Lotus needs to generate interest
from the private sector, namely VITA, VHA
and hotels

8. Activity 1.3.1 VNAT - Annual Tourism Report
8
Activities
• Economic impact of statistics being
developed through the delivery of TA to
VNAT
• Working group established with
representatives of VNAT, TITC. ITDR &
ESRT – 6 meetings to date
Results
• Collaborative work to deliver Tourism End
of Year Report 2013 in September 2014
under the guidance of International and
local experts.
Issues
• VNAT to endorse and publish the Annual
Tourism Report when completed

9. C1: Policy Support & Institutional Strengthening
9
Result Activities
Increased institutional
capacity in the sector at
national and provincial level
for responsible tourism
policy making, planning and
management
• Support with dissemination of “Timeless Charm”
• Visitor Survey / Research training to VNAT/ITDR/TITC
• 3 Mgt Training Courses each 70 VNAT/DCST officials
• Sustainable Tourism Training for 20 DCST officials, Malaysia
• Long term training in RT Mgt for 6 VNAT staff in Europe
• Annual Conference on RT Best Practices in HCMC
• Roadmap, services & products, capacity building of ITDR
• VNAT Annual Year End Report
• Green Lotus Website
• RT Fam Tours
Sustainability issues • Mainstreaming RT with a mutual agreed Charter on RT
• VNAT Tourism marketing funding
• Progressing with ITDRs development options
• Methodologies in surveys, statistics, economic impacts
• Building on „built“ capacity
Activities for 2nd Reporting Period PE3

10. Activity 2.2.1 Tourism Industry Associations
10
Activities
• Support to the Vietnam International
Travel Mart 2014 in Hanoi
• Organisation of int’l conference “RT
Facing Impacts pf Climate change”
• Supported VITA & 8 NW Provinces to
promote RT products for collaboration in
destination management
Results
• RT on the agenda of VITM 2014
• Fam trip supported
Issues
• Further strengthening of Tourism
Associations to represent the industry in
PPD

11. Activity 2.3.1 Destination Development Support
11
Activities
• Detailed on site activity has been carried
out in 3 CC Provinces and initial works
have being carried
• Destination management strategy (draft)
for 3 CC Provinces circulated
• Continue support to 8 NW provinces
• TWG in 3 Mekong Delta provinces
• TWG in 3 North Central provinces
Results
• MoU for co-operation signed for 3 CC
Provinces
• Destination management action plan for 3
CC Provinces developed
Issues
• Need for funding & engagement from
provinces for DMO development

12. Activity 2.3.2 Tourist Information Center
12
Activities
• Capacity building programme aimed at the
development and management of TICs
• Tourist Information Center training for the
DCST Hanoi
• Vietnam Tourism Information Guide
designed as a practical resource to assist
TIC developers / operators.
Results
• Vietnam Tourism Information Guide
published
• 20 staff trained
Issues
• Guide sent to VNAT, DCST’s and tourism
schools and available on line on ESRT
website for download

13. C2: Competitiveness & Public-Private Dialogue
13
Result Activities
Capacity of local
stakeholders, tourism
associations and the private
sector is strengthened for
public-private dialogue and
partnerships in tourism
management
• Tourism Advisory Board
• Destination Development Central Coast & others
• Functional Analysis and Development Strategy VITA
Sustainability issues • VNAT secretariat to deliver logistics for TAB
• 3 CC agreement on organisation and marketing
• Associations representing better industry interests
Activities for 2nd Reporting Period PE3

14. 14
Activitiy 3.1.1 VTOS – Occupational Standards
65 VTOS
Qualific
ations
Six
Occupational
Areas – five
levels
241units
(core, generic,
functional &
management)
Six Specialist
Areas
Activities
• 10 revised VTOS standards developed
and submitted to VNAT and VTCB for
endorsement
• Approved VTOS includes 241 units for
tourism & hospitality jobs at 5 levels from
entry level to management (core, generic,
functional & management); incl. RT
• Design of more than 65 new qualifications
for VTCB from Level 1-5 suitable for
college and industry
Results
• Occupational standards with the MoLISA /
ASEAN system sustainable
Issues
• VTOS to be accessible via online content
management system

15. Activity 3.2.1 VTCB Business Plan
15
Activities
• VTCB Action Plan for Sustainability –
including development of VTCB/VTOS
business and marketing plan
Results
• Business plan and action plan developed
and circulated to VTCB
• Development of draft Quality Management
System for VTCB
Issues
• VTCB needs to be fully operational and
meets ASEAN requirements by 2015
• Need for funding of tourism vocational
education & training

16. Activity 3.3.1 VTOS Material & Training
16
Activities
• 6 VTOS training courses conducted in:
Piloting revised VTOS training,- Tourist
Boat Service, Hotel Management, On site
Guiding for industry employees, students,
teachers and DCST staff
• Master Training in revised VTOS in Hanoi
& HCMC
Results
• 146 participants on VTOS trained
• ToT Onsite Tour Guiding
• ToT Hotel Management
• ToT Tourist Boat Services
• Onsite Tour Guiding for Industry
• Master Training Courses
Issues
• VTOS training and assessment materials
in line with revised standards

17. Activity 3.3.1 Supplies to Communities/Schools
• Prerequisites to supply equipment &
furniture of the selected schools and
communities in Vietnam
• Correlates with ESRT’s objectives and
training programmes
• School understands / is aware of the
VTOS system and the requirements
• Schools (5): Lao Cai, Son La, Nghe An,
Gia Lai, Kien Giang
• Community understands / is aware of
positive and negative issues and is
supportive of development plans.
• Communities (10): Hòa Bình, Điện Biên,
Lai Châu, Yên Bái, Phú Thọ, Thanh Hóa,
Kon Tum, Đắk Lắk, An Giang, Cần Thơ
17

18. C3: Vocational Education & Training
18
Result Activities
The vocational training
system in tourism including
the VTOS standards system is
sustainable
• Refreshment WS for VTOS Trainers & existing schools
• VTOS dissemination workshop on the revised VTOS
• VTOS ToT for the 10 VTOS, up to 3 level
• VTOS ToT for the 5 new schools
• ToT for new trainers for VTOS Tourist Boat Service
• ToT for new trainers for VTOS On-Site Tourist Guide
• VTOS On-Site Tourist Guide Training
• ToT for new trainers for VTOS Hotel Mgt, to 3rd level
• VTOS Hotel Management Training
Sustainability issues • National recognition of VTOS „standards“
• Dissemination of VTOS to schools and industry with
MCST / MoLISA / MoET & associations / chambers
Activities for 2nd Reporting Period PE3

19. Publicity and Media Coverage in 1st half of PE3
19
• Press clipping of printed media outreach
a total circulation of printed copies 3.6 mil,
reaching 19.6 mil potential viewers
• Youtube counted 42,152 views which
sums up in total to 120,551 views in total.
• Slide Share presence with 105
presentations uploaded to date was
viewed 31,000 times and downloaded 537
times in the first six months of 2014
• Facebook is recorded with 432 likes from
the launch on February 11, 2014
• Newsletter no.6 and no. 7 have been
circulated electronically 3,200 recipients of
ESRT mailing list and 3,000 copies (each
1500) via post and at events
• Media – TV and radio coverage;
framework for video development

20. The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a
European Union funded sector programme within the main activities in 1) Policy support and institutional
strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational education and training.
www.esrt.vn