On February 27th, 2014, the high level meeting on cooperation for tourism development of three central coast provinces (Thua Thien - Hue, Da Nang and Quang Nam) took place in Hue city. The meeting was conducted by Vietnam National Administration of Tourism with technical support from the Environmentally and Socially Responsible Tourism Capacity Development Programme (known as the ESRT Programme, funded by the European Union).

1. ESRT Programme and its assistance to
responsible tourism development in 3
Central Coastal provinces
Hue City, 27/02/2014

2. 1. Introduction on ESRT Programme
Project title
: Environmentally and Socially Responsible
Tourism Capacity Development Programme (ESRT)
Funded by
: EU
Code
: DCI-ASIE/2010/21662
Executing authority
: Ministry of Culture, Sports and Tourism
Implementing agency : Vietnam National Administration of Tourism
(VNAT)
Project duration
: 60 months (11/2010 - 11/2015)
Total cost
:
EUR 12.1 million
of which, EU contribution
Vietnam contribution
International consulting company:
: EUR 11 million
: EUR 1.1 million (VND 26 billion)
(Germany)
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3. 2. Objectives and assistance content
1. Overall objective
“Mainstream responsible tourism principles into
Vietnam’s tourism sector to enhance competitiveness
and contributing to achieving the Socio Economic
Development Plan”.
2. Assistance to responsible tourism development
• Establish multi-stakeholder Destination Management
Organisation: inter-provincial destination approach:
Central Coastal provinces
• Improve and develop Public – Private Dialogue (PPD)
• Develop responsible tourism products
• Promote regional destination
• Training and fostering capabilities
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4. 3. Assistance principles
• Focus on providing assistance to joint activities
• Provide assistance to activities which are directly
related to environmentally and socially responsible
tourism
• Guarantee efficiency of activities undertaken
• Ensure sustainability of activities undertaken
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5. 4. ESRT Programme Impacts
• Pro-poor impacts
• Environmental protection impacts
• Tourism growth generating impacts
• Gender equality impacts
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6. 5. Plan to assist 3 CC provinces in 2014
• Conduct surveys on tourists’ demand
• Conduct research, survey and assessment of
regional products
• Conduct research, make assessment and
proposals on branding, promoting and marketing
of regional tourism
• Make improvement to PPD within the region
• Tourism HR development
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7. 6. Recommendations and proposals
• Enhance proactive roles and commitments of
3 CC provinces in implementing collaboration
activities
• Involvement of private sector in destination
management mechanism is needed: accelerate
the role of local Tourism Associations
• Establish a tourism website for 3 CC provinces
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8. Environmentally & Socially Responsible Tourism
Capacity Development Programme
4th Floor, Vinaplast Building
39A Ngo Quyen
Ha Noi, Viet Nam
Thank you
for your attention!
T +84 4 37349357
F +84 4 37349359
www.esrt.vn
The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a
European Union funded sector programme within the main activities in 1) Policy support and institutional
strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational education and training.
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