The document outlines a comprehensive curriculum on responsible tourism, detailing objectives for each unit aimed at enhancing understanding of tourism impacts, principles, and practices. Topics include market analysis, stakeholder engagement, sustainable supply chains, responsible marketing, employment practices, and cultural heritage management. The curriculum emphasizes the importance of sustainability in tourism operations, community involvement, and the benefits of responsible tourism for all stakeholders involved.

1. 1
RESPONSIBLE TOURISM
(01) Objectives
By the end of the unit participants will be able to:
• Explain the current global and local tourism market
• List and describe types of tourism and tourists
• List and describe positive and negative social, economic and environmental
impacts of tourism
• Explain the principles of Responsible Tourism and the triple bottom line
objectives of sustainable development
• List and describe the benefits of Responsible Tourism for business, tourists
and local residents
• Explain the importance of the Cape Town Declaration and its principles on
Responsible Tourism
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Topics
1. Tourism today
2. Impacts of tourism
3. Principles of responsible tourism
4. Benefits of responsible tourism
5. Practices inresponsible tourism:
The Cape Town
Declaration
(02) Objectives
By the end of the unit participants will be able to:
• Explain the importance of conducting a product market analysis
• Identify methods of collecting market information
• Explain how to conduct a strategic market assessment

2. 2
• Explain how to conduct a product analysis
• Explain how to match markets with product development opportunities and
development objectives
• Explain how to undertake a Responsible Tourism product assessment
• List ways to implement stakeholder coordination and develop a strategic
action plan
Topics
1. Understanding (responsible) tourism products
2. Developing tourism products that are commercially viable
3. Matching markets with product development opportunities and
development objectives
4. Assessing the sustainability of tourism products
5. Stakeholder co-ordination and collaboration
6. Responsible tourism product development strategy and action planning
(03) Objectives
By the end of this unit, participants will be able to:
• Describe the types of different dissemination
channels for interaction with visitors
• Explain the importance of marketing and
communicating about Responsible Tourism
• Explain the importance of authenticity and accuracy
in marketing Responsible Tourism
• Identify the types of sustainability marketing
messages that can be delivered to tourists
• Explain the importance of customer data protection
• Describe the communication channels for

3. 3
disseminating Responsible Tourism provisions
Topics
1. Importance of responsible marketing and communications in tourism
2. Communicating authentic and accurate messages
3. Marketing and communicating sustainable practices
4. Maintaining data privacy in marketing
5. Collecting visitor Feedback
(04) Objectives
By the end of the unit participants will be able to:
• Describe the requirements for good employment
and working conditions
• Explain how to recruit & employ staff transparently
• Describe how to create a diverse workforce
• Explain the importance of how positions are
advertised
• List and describe the criteria for selecting new staff
and the organisational human resources policies
• Explain ways to implement skills training
• Explain how to foster team commitment and cooperation
Topics
1. The role and benefits of responsible employment in tourism
2. Applying responsible employment conditions
3. Instigating policies on gender equality and equal opportunity
4. Following responsible recruitment practices and supporting local
employment
5. Providing appropriate skills training programmes

4. 4
6. Developing responsible team commitment and cooperation
(05) Objectives
By the end of the unit participants will be able to:
• Explain the importance of developing a company code for
responsible behaviour of customers
• Explain how to develop organisational guidelines &
procedures for Responsible Tourism
• Explain the meaning and importance of developing
organisational policies on sustainability
• Define the characteristics of knowledge and awareness
raising campaigns
• List and explain the types and characteristics of knowledge
and dissemination tools
• Explain the importance of regular training and coaching
programmes on sustainable tourism practices
Topics
1. Importance of policies and procedures in tourism
2. Analysing and developing organisational policies in responsible tourism
3. Developing organizational procedures and guidelines in responsible
tourism
4. Disseminating policies, procedures and guidelines in responsible tourism
5. Developing a staff training programme to support responsible tourism
policy directives

5. 5
(06) Objectives
By the end of the unit participants will be able to:
• Understand the mechanics of supply chains and the importance of building
sustainability in the supply chain
• Develop a sustainable supply chain policy and action plan
• Implement a supply chain sustainability assessment
• Identify strategies to support suppliers to meet supply chain sustainability
goals
• Understand how to monitor the sustainability performance of the supply
chain and support continuous improvement
Topics
1. Introduction to responsible tourism supply chains
2. Sustainable supply chain policy development and action planning
3. Raising awareness and supporting suppliers to meet sustainability targets
4. Monitoring and evaluate sustainability performance
(07) Objectives
By the end of the unit participants will be able to:
• Explain the importance of interacting with destination communities and
authorities responsibly
• Describe how to introduce responsible tourism practices into collaboration
mechanisms and agreements with destination communities
• Identify methods to build local capacity about the importance of
sustainable tourism
• List and describe ways to generate funds to support the development of
local tourism destinations and communities

6. 6
Topics
1. Overview of responsible support to tourism destinations
2. Incorporating responsible tourism practices into interactions with
Destination communities
3. Promoting sustainable tourism in destinations
4. Helping finance sustainable tourism destinations
(08) Objectives
By the end of the unit participants will be able to:
• Explain how to apply research skills and analyse captured data
• Explain how to design success criteria and
performance indicators for monitoring and evaluating tour products and
services
• Explain how to interpret research output on impacts of tourism products
and services
• Explain how to implement principles of continuous improvement in
monitoring and product development
Topics
1. Overview of responsible tourism impact monitoring for sustainability
2. Planning & organising a monitoring programme
3. Developing monitoring indicators
4. Implementing , adapting & improving a monitoring programme
(09) Objectives
By the end of the unit participants will be able to:
• Understand the positive and negative impacts of tourism on cultural
heritage and the benefits of responsible tourism

7. 7
• Explain the importance of cultural heritage policy and planning
• Explain how to involve stakeholders in heritage planning and management
• Identify ways to interpret and communicate cultural heritage responsibly
• Explain good practices in the implementation of strategies to
minimise tourism impacts on cultural heritage sites
• Explain key principles in the development of responsible cultural
heritage products
• Identify good practices in financing cultural heritage management
Topics
1. Overview of cultural heritage and tourism in Vietnam
2. Cultural heritage site planning for sustainability
3. Responsible interpretation & communication of cultural heritage values
4. Cultural heritage conservation & tourism impact management
5. Responsible cultural heritage product development
6. Sustainable financing for cultural heritage management
(10) Objectives
By the end of the unit participants will be able to:
• Explain the importance of adopting responsible tourism principles in
accommodation operations
• Explain procedures for reducing energy consumption in accommodation
operations
• Explain procedures for saving water in accommodation operations
• Explain procedures minimising waste in accommodation operations
• Explain how to raise awareness and build capacity in sustainable
accommodation operations
• Describe how to set sustainability targets for improvement
• Describe the function and benefits of the Vietnam Green Lotus Standards

8. 8
Topics
1. Tourism and the accommodation sector overview
2. The issue of water, energy and waste in the accommodation sector
3. Implementing waste, water & energy minimisation actions
4. Introduction to Green Lotus standards
(11) Objectives
By the end of the unit participants will be able to:
• Describe the meaning and importance of sustainability in food and
beverage operation
• Implement environmental responsibility provisions in food and beverage
including practicing low energy use, being water wise and minimising waste
• Explain importance of sourcing and providing good, sustainable food and
beverage products
• Explain how to implement social responsibility in food and beverage
operation
Topics
1. Understanding responsible food and beverage operation
2. Managing resources more efficiently
3. Sourcing good food responsibly
4. Looking after customers and the community

9. 9
(12) Objectives
By the end of this unit, participants will be able to:
• Explain the importance of tourism to governments and the challenge of
sustainable growth
• Describe how to incorporate sustainability into tourism plans
• Explain the importance of adopting a participatory planning approach in
policy and planning
• Explain the function of impact appraisals in tourism planning
• Identify policy areas to create an enabling environment for
Responsible Tourism
• Identify instruments for achieving Responsible Tourism Policies
Topics
1. Tourism and its importance to government
2. The challenge of sustainable growth
3. Incorporating sustainability into tourism plans
4. Using impact appraisals in tourism planning for sustainability
5. Identifying policy areas to create an enabling environment for
Responsible Tourism
(13) Objectives
By the end of the unit participants will be able to:
• Describe how to develop responsible tourism products that are
economically viable
• Identify methods to safeguard the local community and environment from
negative tourism impacts
• Explain the importance of community, government and private sector
participation and support in tourism
• Identify opportunities to help create a skilled local tourism workforce

10. 10
• Describe how to monitor and evaluate environmental and social impacts of
tourism on the community, environment and economy
Topics
1. Developing responsible tourism products that are economically viable
2. Safeguarding the local community & environment
3. Promoting participation and support in tourism
4. Developing a skilled local tourism workforce
5. Community based sustainability impacts monitoring & evaluation
(14) Objectives
By the end of this unit, participants will be able to:
• Understand the positive and negative economic, environmental and social
impacts of craft villages in Vietnam and the benefits of responsible tourism
• Explain the importance of developing products for markets and marketing
them responsibly and ways to do so
• Explain the principles and practices in ensuring product quality, innovation
and competitiveness to ensure commercial viability
• Explain issues of waste and pollution management in craft villages and
steps to minimise negative impacts
• Explain how to enhance participation and tourism destination
attractiveness through craft village co-operation and co-ordination and
development mechants
Topics
1. Overview of Craft Villages and tourism in Vietnam
2. Developing productmarket links & marketing responsibly
3. Ensuring product quality, innovation & competitiveness

11. 11
4. Managing waste & pollution
5. Effective co-operation & co-ordination
6. Responsible craft village destination development
(15) Objectives
By the end of this unit, participants will be able to:
• Understand the impacts of tourism in protected areas and the importance
of responsible tourism
• Explain how to integrate responsible tourism principles into protected area
planning
• Explain how responsible tourism principles should be considered in
protected area infrastructure and services
• Describe responsible tourism principles in visitor impact management in
protected areas
• Identify financing mechanisms for economic sustainability in protected
areas
• Explain how to communicate and interpret natural heritage responsibly
• Identify how to involve local communities in protected area planning and
management
• Explain how to monitor and evaluate protected areas for Sustainability
Topics
1. Overview of protected areas and tourism
2. Integrating responsible tourism into planning
3. Responsible tourism considerations in infrastructure & services
4. Responsible tourism approach to visitor impact management
5. Responsible financing of protected areas
6. Responsible communication & interpretation

12. 12
7. Protected area monitoring & evaluation for Sustainability
(16) Objectives
By the end of this unit, participants will be able to:
• Understand the importance and benefits of applying responsible tourism to
travel and tour operation
• Apply responsible employment policies and strategies
• Explain procedures for reducing energy, water and waste
• Understand the role of responsible tourism organizational policies and how
to implement them
• Explain how to develop economically viable responsible tourism products
• Understand the steps required to develop a responsible tourism supply
chain
• Implement responsible tourism marketing and communication
• Identify how to support local tourism destinations
Topics
1. Overview of tour and travel sector
2. Implementing responsible tourism in internal management
3. Developing responsible tourism products
4. Creating responsible tourism supply chains
5. Ensuring responsibility in marketing and communications
6. Responsible support to tourism destinations
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