Week 1 and Week 2 Bus8101 S3.2019

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Week 1 and Week 2 Bus8101 s3.2019: What is business research?

BUS8101 &
BUS8102
What is Business Research?

Business Research Defined
Business Research is defined as,
“a systematic and methodical process of
enquiry and investigation with a view to
increasing knowledge”
(Collis & Hussey, 2014, p. 2).

A Summary of the Scientific Method
1–4

Source: Authors’ experience; Easterby-Smith et al. (2012); Hedrick et al. (1993)
Basic and Applied research

The research process
Source: Mark Saunders, Philip Lewis and Adrian Thornhill
2015

Week 1 and Week 2 Bus8101 S3.2019

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Week 1 and Week 2 Bus8101 S3.2019

1. BUS8101 & BUS8102 What is Business Research?

2. Business Research Defined Business Research is defined as, “a systematic and methodical process of enquiry and investigation with a view to increasing knowledge” (Collis & Hussey, 2014, p. 2).

3.

4. A Summary of the Scientific Method 1–4

5. Source: Authors’ experience; Easterby-Smith et al. (2012); Hedrick et al. (1993) Basic and Applied research

6.

7. The research process Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2015