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An Introduction To Twitter For Marketers
1. An introduction to a little micro-blogging site called Twitter www.twitter.com Brought to you in part by Tessa Horehled
2. What is micro-blogging? Micro-blogging is a form of blogging that allows users to write brief updates (most often text & usually less than 200 characters) and publish them, either to be viewed publicly or by a restricted group which can be chosen by the user. These updates can be submitted by a variety of means including text messaging, instant messaging, email, mp3 or the web.
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5. What do you do with Twitter? Communicate. Ask questions, advice, directions or for feedback Promote your projects, products and updates Personal Branding Drive awareness to something of interest to a larger community Update many people all at once Offer resource information to peers A channel of discovery: trends, sites & breaking news On-The-Go Sketchpad
10. Who is hip to this thing? Presidential Candidates (& Ex) News Networks, Shows & Sites, Magazines Techy Sites, Tools & Blogs Entertainment & Retail Borat Geeks
12. Tweet Tips Use TinyURL.com or a similar service for URLs. This takes up less of your character limit. @username will send a reply to the user & appear on their Replies tab d username will send a direct, private message to the user
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14. Twitter Account Management Good Twitter Hygiene: Remove all those Twitter news feeds from your friends list. It often becomes too much. This Vs That: It is very easy to feel overwhelmed by Twitter. Phone updates are the first thing to cut. Next is RSS. Then IM. Source: Twitter Fan Wiki
20. Tracking keywords on Twitter Tracking is an SMS or IM only feature that allows you to receive all tweets that match a keyword you would like to key an eye on. For example, if you send track Tessa , you will receive all updates that match “Tessa.” All updates you receive from tracking will contain your keyword in parentheses. To stop getting these messages, just send untrack Tessa to Twitter.
32. Keep up with top Twitter users Source: Twitterholic, Twit Rank, Tweeterboard
33. Hashtags Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag . Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets. Example Uses: Events or conferences : i.e.: "Tara's presentation on communities was great! #barcampblock" Disasters : "#sandiegofire A shelter has opened up downtown for fire refugees." Memes : "My #themeword for 2008 is conduct." Context : "I can't believe anyone would design software like this! #microsoftoffice" Recall : "Buy some toilet paper. #todo"
35. Create an account with TweetChannel. The Twitter user will be added to your friends list By adding #channelname in front of your tweets, your tweet will be listed in the channel discussion on TweetChannel.com. Create a Twitter channel Source: TweetChannel
38. Create a flash character for your profile Source: twitter.com/celly
39. More Reads Marketing Profs What Web Marketers Should Know About Twitter Marketing Profs Daily Fix 7 Ways Marketers Can Use Twitter New York Times Campaign Reporting In Under 140 Taps