A quick guide to using LinkedIn and social media to help your job hunt along in two ways: finding the people with jobs, and making them want to find you.
Please reach out if you would like the voiceover: @drwrchrds
2. Introductions...
Andrew Richards
about.me/drewrichards
linkedin.com/adrichards
@drwrchrds
3. Agenda
1. The why?
2. Using Social Media to attract the right
people (inbound)
3. Using Social Media to find the right
people (outbound)
4. Link the digital and physical you
18. How to look good:
Personal SEO (Search Engine Optimization):
1. Keywords - specificity counts
SMB Marketing, UX Software Engineer
2. Link it Together - cohesive online presence
3. Stay Relevant - keep extras present, but
low-key
21. Extras
1. Get recommendations - from
professors/bosses, not other students
2. Join groups relating to your interests
3. Link to blog, Twitter, portfolio
4. PICTURE
35. A process - extras
To get the names of people outside
your network:
1. Google their "headline"
2. Add connections/join groups to expand your
network
36. A process - get in touch!
By phone:
1. Find a direct # at sites like Jigsaw.com
2. Call main number and ask to be connected
37. A process - get in touch!
By email:
1. Find any person at the company's email to
get the email format, typically it will be:
first.last@company.com
flast@company.com
first@company.com
2. When sending an email, reference your
voicemail - builds familiarity
38. A process - get in touch!
Be honest, open, clear.
Introduce yourself, and give a reason why you
are getting in touch:
"I wanted to introduce myself... I like that you
are doing ____, I am passionate about ____."
39. A process - get in touch!
Be a problem solver:
"I understand you are involved in ____, I am
interested in doing ____, ____, or ____."
"I see you are doing ____, I would recommend
you also do ____, ____, or _____."
40. A process - get in touch!
Automate as much as possible:
1. Template all emails: introduction, thank you,
follow up
2. Set calendar reminders for following up
once, twice
BUT...
41. A process - get in touch!
BE YOURSELF
1. Be real, earnest.
2. Let YOU shine through.
BECAUSE...
42. Who are you looking for?
At the end, you're not finding a profile.
You're finding a person.
