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Social Media Trends & Best Practices 9/2012


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Social Media Trends & Best Practices 9/2012

  1. 1. Social Media Trends and Best Practices September 2012 Alan Rosenblatt, Ph.D. @DrDigipol 1-703-282.7157
  2. 2. Social media trends• Holistic – no silos; cross-department integration• Strategic – 1, 2, & 3 dimensional• Visual – photos, info-graphics, videos• Mobile – your audience consumes & produces content on-the-go• Simultaneity – engagement embedded in content• Sentiment – analyze audience reaction
  3. 3. Holistic• Break down editorial department walls – Promoting content • Writers use Twitter to promote their articles • Brand channels promote articles directly & by RTing writers • Promotion on brand Facebook, Pinterest channels – Interplay among channels • Writers talk to each other on Twitter about their stories • Brand channels share conversations among writers
  4. 4. Strategic  Level of  Direction of  Activity Message Control Measurement Communication  1-D Strategy Information One-way Broadcasting Tight2-D Strategy Action Two-way Transacting Tight or Relaxed3-D+ Strategy Community Three-way+ Networking Chaotic
  5. 5. Visual
  6. 6. Visual
  7. 7. Mobile
  8. 8. Simultaneity
  9. 9. Sentiment
  10. 10. Twitter Lists• Curate lists that give value to your readers – Staff list – Politicians – Community leaders – Influencers – Other resources
  11. 11. Recommend external reading• Curate articles worth reading – Recommend the best articles from your competitors – Critique the worst articles from your competitors – Make your website the first place people go to see what is worth reading
  12. 12. Actionable news• People don’t just consume news, they use it.• Let people take action on your stories – Share to social media – Share with other news outlets – Share with policy makers• Don’t tell them what to say, but let them say what they want about your stories as they share them.
  13. 13. Social media events• Town halls on Twitter and Facebook• Issue club meetings• Watch parties
  14. 14. Building your social media audience • To follow or not to follow? • Engaging audience • Sharing audience comments
  15. 15. Measure impact• Audience quality• Audience size• Audience engagement• Driving traffic to your website
  16. 16. Social Media Trends and Best Practices September 2012 Alan Rosenblatt, Ph.D. @DrDigipol 1-703-282.7157