PlayScience unveiled cutting-edge consumer research (conducted in partnership with the Casual Games Association) that looked at what kids are playing in the app space on mobile devices and delves into the how, why, and so what of that play. Using our proprietary PlaySpectrum, we also viewed these apps through the lens of learning and positive impact, and showcase some best practices we see in mobile playful learning. Finally, we provide strategic insights for developing the most compelling products for kids and families, and then positioning your app and maximizing its value in this crowded marketplace.