Download to read offline
Uploaded byReportsnReports
Children's Publishing Market Forecast 2013
This document provides a summary of the "Children's Publishing Market Forecast 2013" report. The 196-page report examines trends in the children's publishing market, including data on children's e-book adoption and surveys of adults who purchase children's books. It provides statistics on bestselling books, authors, and publishers. The report also profiles 15 juvenile categories and provides market projections through 2014. It is intended to help industry professionals understand shifts in the children's market and consumer behaviors related to digital books and tablets.
Children's Publishing Market Forecast 2013
- 1. Children's Publishing MarketForecast 2013 Report Details: Published:September 2012 No. of Pages: 196 Price: Single User License – US$3250 Now in its seventh edition, Children’s Publishing Market Forecast 2013 adds even more value as a critical research tool by exploring a much-discussed but little-understood side of the market: children’s e-books. In a pair of nationally representative surveys administered in February and August in 2012 that you just can’t get anywhere else, Simba answers the pressing questions pertaining to this segment: What percentage of adults buy children’s and YA books, and in what format are they buying them? How do e-book buyers and iPad owners view the intersection between children and reading, and what extent do they buy digital children’s books? And finally, how many are buying children’s and YA print and e-books to read for themselves? With more than three decades worth of wisdom pertaining to the children’s and YA market, Simba examines the market for children’s books segment by segment, from youngsters to tweens to teens, as well as an in-depth look at format trends. In addition, Children’s Publishing Market Forecast 2013 provides high-quality, unbiased market intelligence on the publishing houses and the entire retail landscape, from independent bookstores to online outlets to big box stores. This exclusive statistics and analysis in this report include: •Proprietary data on children’s e-book adoption levels, as well as exclusive e-book user and iPad owner trend data. •Analysis of the bestselling children’s books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not. •Exhaustive demographic review of adult buyers of children’s/YA books •Multi-year results from Simba’s surveys of independent retailers across the country, which rate different books and genres as well as profiling buyer and retail trends. •Category trends for 15 major juvenile categories with five or more years of data. •Projections on the children’s/YA market size through 2014 Children’s Publishing Market Forecast 2013 also includes profiles of bestseller performance and financial estimates for companies such as Candlewick Press, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster.
- 2. This report isthe tool to truly understand where the children’s/YA book market truly stands in today’s world of shifting consumer tastes and increased digital book adoption, as well as understanding trends affecting the industry, sizing up the competition, reviewing potential partner or acquisition profiles, benchmarking performance, planning short- and long-term growth strategies, and anticipating what comes next. Children’s Publishing Market Forecast 2013 is essential for book and e-book retailers, publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving the children’s and YA trade book publishing industry. The primary author of each of the past seven editions of this report is Simba senior trade book analyst Michael Norris, who has been tapped by the New York Times, The Washington Post, USA Today and other publications to discuss industry trends and digital issues in the adult and children's publishing markets. Get this firsthand intelligence at your fingertips to understand buyer habits, the significance of series, and the e-book adoption history of the children’s/YA market today. Get your copy of this report @ http://www.reportsnreports.com/reports/195659-childrens-publishing-market-forecast-2013.html Major points covered in Table of Contents of this report include Table of Contents Methodology Executive Summary Chapter 1: Overview of the U.S. Children’s/YA Book Market and Buyer Demographics Introduction Who Are the Buyers? Children’s Book Buyer Demographics Gender—Table 1.10 Race—Table 1.11 16 Age Bracket—Table 1.12 Education Level—Table 1.13 Household Income—Table 1.14 Employment Status—Table 1.15 Region—Table 1.16 18 Kind of Residence—Table 1.17 Marital Status—Table 1.18 Number of Children in Household—Table 1.19 Age of Children in Household—Table 1.20 19 Vertical Demographic Overview—Table 1.21
- 3. Table 1.1: HowCommon are the Following Children’s/YA Book Buyers? Table 1.2: When Parent(s) or Adults are Buying a Children’s/YA Book, who is it usually? Table 1.3: Overview of Book Purchasing Population (U.S. Adults), Adults Who Have Purchased Children’s Books Table 1.4: Overview of Book Purchasing Population (U.S. Adults), Adults with Children in Household Who Have Purchased Children’s Books Table 1.5: Overview of Book Purchasing Population (U.S. Adults), Women with Children in Household Who Have Purchased Children’s Books Table 1.6: Overview of Book Purchasing Population (U.S. Adults): Men with Children in Household Who Have Purchased Children’s Books Table 1.7: Overview of Book Purchasing Population (U.S. Adults), Grandparents Who Have Purchased Children’s Books Table 1.8: Overview of Book Purchasing Population (U.S. Adults), Grandmothers Who Have Purchased Children’s Books Table 1.9: Overview of Book Purchasing Population (U.S. Adults), Grandfathers Who Have Purchased Children’s Books Table 1.10: Describe the Gender Mix of Children’s/YA Book Buyers at Your Store Table 1.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race Table 1.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket Table 1.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level Table 1.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income Table 1.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status Table 1.16: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region Table 1.17: Overview of Book Purchasing Population (U.S. Adults): Children’s Book Buyers by Kind of Residence Table 1.18: Overview of Book Purchasing Population (U.S. Adults): Book/Children’s Consumers by Marital Status Table 1.19: Overview of Book Purchasing Population (U.S. Adults): Children’s Book Buyers by Household Children Population Table 1.20: Overview of Book Purchasing Population (U.S. Adults): Book Consumers by Age of Children in Household Table 1.21: Children’s Book Buyers: Key Statistics and Demographics Chapter 2: Trends in Children’s/YA Book Publishing Introduction Children’s/YA Business vs. Adult Trade: Revenue Trends Children and Young Adults Are Reading Less Trends in Children’s/YA E-Book Adoption
- 4. The Value ofSeries Success Still Consolidated Trade Paperback Still The Leading Format TV and Movie Tie-Ins Becoming More Important Retailer and ‘Intermediaries’ Relationships and Influence Changing Teen Book Market Cooling Slightly; Tween Books Rise Table 2.1: Growth Trends in Juvenile Trade, Adult Trade and E-Books Table 2.2: Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2012 vs. 2011 Table 2.3: 4th Graders (9-10-year-olds) Reading habits (2002-2011) Table 2.4: 8th Graders (13-14-year-olds) Reading habits (2002-2011) Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Group (2010-2012) Table 2.6: Print and Digital Children’s Book Purchases (February 2012) Table 2.7: Opinions on Children, Reading and Technology (February 2012) Table 2.8: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree, 2012 Table 2.9: Print and Digital Children’s Book Purchases: All Adults (August 2012) Table 2.10: Print and Digital Children’s Book Purchases: iPad Owners and E-Book Users (August 2012) Table 2.11: Why Did you Buy a Children’s YA/Print Book? (August 2012) Table 2.12: Digital: Why Did You Buy A Children’s/YA Digital Title? (August 2012) Table 2.13: NYT/USA Today Children’s Bestsellers, July 2008-June 2009 Table 2.14: NYT/USA Today Children’s Bestsellers, July 2009-June 2010 Table 2.15: NYT/USA Today Children’s Bestsellers, July 2010-June 2011 Table 2.16: Top NYT/USA Today Children’s Bestsellers, July 2011-June 2012 Table 2.17: Average Bestselling Titles per Author (2008-2012) Table 2.18: What Format of Children’s/YA Has Been a Particular Strong Performer in the First Half of 2008-2012? Table 2.19: Top Ten Trade Categories (2007-2011) Table 2.20: How Would you Rate the Following Formats of Children’s Books in Terms of How They Sell? Table 2.21: Children’s Titles by Age Range on Weekly Bestseller Lists (NYT, USA Today) Table 2.22: When Looking at Children’s and Young Adult Titles Separately, How Would You Say Your Business is Trending? Chapter 3: Leading Authors, Books and Imprints Introduction New York Times Series Bestsellers USA Today Bestsellers Bestselling Books, Authors, Imprints and Categories Composite Analysis of USA Today and New York Times Lists
- 5. New Titles Bestselling Authors LeadingImprints Comparing Parent Publishers: Total Bestsellers and Weeks per Title Table 3.1: No. of New Children’s/YA Titles Appearing on NYT & USA Today Bestseller Lists, July 2006-June 2012 Table 3.2: Top 20 New York Times Series, July 2011-June 2012 Table 3.3: Top 20 New York Times Series Authors, July 2011-June 2012 Table 3.4: Top 20 New York Times Series Imprints, July 2011-June 2012 Table 3.5: Top 20 USA Today Bestsellers, July 2011-June 2012 Table 3.6: Top 20 USA Today Authors, July 2011-June 2012 Table 3.7: Top 20 USA Today Imprints, July 2011-June 2012 Table 3.8: Top 20 NYT & USA Today Bestsellers, July 2011-June 2012 Table 3.9: Top 20 NYT & USA Today Authors, July 2011-June 2012 Table 3.10: Top 20 NYT & USA Today Imprints, July 2011-June 2012 Table 3.11: Leading Children’s Book Publishers, Two-Year Comparison July 2010-June 2012 Table 3.12: Comparison of Publishers, July 2011-June 2012 Chapter 4: Market Sizing and Forecasts Introduction Leading Children’s Publishers Candlewick Disney Publishing Worldwide Hachette/Little, Brown Books for Young Readers HarperCollins Houghton Mifflin Harcourt Macmillan Penguin Group (USA) Random House Scholastic Simon & Schuster Size of the Children’s Publishing Market Leading Children’s Publishers by Revenue Forecast for Balance of 2012 and Beyond January—April Comparisons (2012-2011) Table 4.1: Scholastic Revenue, FY 2001-2012 Table 4.2: Revenue Growth, Children’s Trade Book Market, 2010-2014P Table 4.3: Leading Children’s Publishers, 2009-2014P Table 4.4: AAP Results: Children’s/YA Category Net Sales Table 4.5: AAP Results: Children’s/YA Category Returns
- 6. Chapter 5: CategoryTrends Introduction The Top Categories USA Today Bestseller Data Children’s Titles vs. All Titles Released Children’s/YA Category Analysis Action & Adventure Animals Family & Relationships Fantasy Graphic Novel History Horror Horror & Ghost Humor People & Places Religion Schools & Education Science Fiction Social Issues Social Science Table 5.1: Leading Children’s Book Categories by No. of Bestselling Titles, July 2008-June 2009 Table 5.2: Leading Children’s Book Categories by No. of Bestselling Titles, July 2009-June 2010 Table 5.3: Leading Children’s Book Categories by No. of Bestselling Titles, July 2010-June 2011 Table 5.4: Leading Children’s Book Categories by No. of Bestselling Titles, July 2011-June 2012 Table 5.5: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2009- June 2010 Table 5.6: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2010- June 2011 Table 5.7: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2011- June 2012 Table 5.8: New Children’s/YA Titles vs. All New Titles Released, 2007-2011 Table 5.9: Select Category Ratings, Seven-Year Overview Table 5.10: Action & Adventure Bestseller Performance Table 5.11: Vital Statistics – Action & Adventure Table 5.12: Animals Bestseller Performance Table 5.13: Vital Statistics – Animals Table 5.14: Family & Relationships Bestseller Performance
- 7. Table 5.15: VitalStatistics – Family & Relationships Table 5.16: Fantasy Bestseller Performance Table 5.17: Vital Statistics – Fantasy Table 5.18: Graphic Novel Bestseller Performance Table 5.19: Vital Statistics – Graphic Novel Table 5.20: History Bestseller Performance Table 5.21: Vital Statistics – History Table 5.22: Horror Bestseller Performance Table 5.23: Vital Statistics – Horror Table 5.24: Horror & Ghost Bestseller Performance Table 5.25: Vital Statistics – Horror & Ghost Table 5.26: Humor Bestseller Performance Table 5.27: Vital Statistics – Humor Table 5.28: People & Places Bestseller Performance Table 5.29: Vital Statistics – People & Places Table 5.30: Religion Bestseller Performance Table 5.31: Vital Statistics – Religion Table 5.32: Schools & Education Bestseller Performance Table 5.33: Vital Statistics – Schools & Education Table 5.34: Science Fiction Bestseller Performance Table 5.35: Vital Statistics – Science Fiction Table 5.36: Social Issues Bestseller Performance Table 5.37: Vital Statistics – Social Issues Table 5.38: Social Science Bestseller Performance Table 5.39: Vital Statistics – Social Science Chapter 6: Distribution and Retail Sales Introduction Where Books Are Being Purchased Mass Merchandisers and Children’s Book Retailing Barnes & Noble Books-A-Million Operating Performance at the Big Two Chains Superstores and Small Format Store Closings Online Bookselling Amazon.com Barnes & Noble and Books-A-Million Channel Breakdown for All Book Buyers vs. Children’s Book Buyers Attitudes and Opinions about Shopping Among Children’s Book Buyers Table 6.1: Overview of Book Purchasing Population (U.S. Adults), Sales Channel Trends Table 6.2: Number of Stores, Big Three vs. Big Box Table 6.3: Bestselling Children’s Books at Select Retail Store Web Sites, 2012
- 8. Table 6.4: RevenueGrowth, Leading Bookstore Chains, Fiscal 2007-2011 Table 6.5: Books-A-Million Revenue Allocation (2012-2011) Table 6.6: Bookstore Chains’ Operating Performance, 2007-2012 Table 6.7: Growth in Superstore Sales, Major Retail Chains, 2007-2012 Table 6.8: Bookstore Chains’ Operating Performance, 2007-2012 Table 6.9: Number of Superstore Outlets, 2007-2011 Table 6.10: Amazon’s Media Sales vs. Electronic Sales as a Percentage of Total Sales, Q12007- Q12012 Table 6.11: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer Table 6.12: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer Table 6.13: Overview of U.S. Adults and Children’s Book Buyers: Attitudes and Opinions on Shopping (Any Agree) Chapter 7: Forecasts and Conclusions Conclusions Other Recommendations Table 7.1: Things Parents Have Done in Relation to Child’s Reading Habits Table 7.2: Revenue Growth, Children’s Trade Book Market, 2010-2014P Profiles of Leading Children’s Book Publishers Candlewick Press Disney Publishing Worldwide Hachette Book Group HarperCollins Publishers Houghton Mifflin Harcourt Macmillan Penguin Group (USA) Random House Inc. Scholastic Corp. Simon & Schuster Inc. Contact: sales@reportsandreports.com for more information.