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1. Article Marketing Strategy - Select Only The Best
Directories And Ezines

2. Writing and marketing articles online is probably the
most effective, most cost-effective way to publicize your
website, and promote your products and services online.
The Web is a printing press with an insatiable appetite
for articles written by experts. There are literally millions
of websites and ezines that are begging for good articles.
They want people to submit good articles to them. They
even search sites on the web for permission to use
articles.

3. So, how do you know which sites to select?

4. Through my years of experience, and many
conversations with the top Internet Marketers, in order
to have the greatest impact, you need to use a 3-tiered
article marketing approach targeting:

5. 1. The major article directories like Ezinearticles.com,
Goarticles.com, Ideamarketers.com and
Articledashboard.com

6. 2. Smaller niche directory sites that are related to your
content

7. 3. Niche ezine and website publishers who need and
want quality related content that will add value to their
website or email newsletter audience

8. My consulting clients ask me many times, “ What is the
best way to find ezines and websites that are the most
read so my article gets the most exposure?” That should
not be the first question you ask yourself. Yes, you do
want to find websites that are highly visited and ezines
that are the most read – but more importantly, you want
to focus on finding websites and ezine publishers within
your specific niche that have strong emotional
connections to their audience.

9. Most likely, you are already visiting their websites or
subscribing to their ezines. If you don’t know who has a
great ezine related to your industry niche, there are
plenty of ezine directories like bestezines.com on the net
that can guide you.

10. Other strategies include:

11. - Research your competitors – where are there articles
being published?

12. - Perform a Google search. Just type in your industry or
article topic followed by the words article submission.
That’s how I helped our client’s book jump to the #2
spot on the NY Times Best Sellers List. I typed into
Google, “health article submissions”, “medical article
submissions”, and “thyroid dysfunctions article
submissions” and discovered (among many other sites)
the contact information for an About.com editor – one
of the top 50 sites on the net today. After receiving the
submission, the editor blasted an email book promotion
to her entire list, giving Mark Hyman MD 1500
additional opt-in subscribers and much higher sales in
just one day.

13. - Think about which organizations, your audience may
belong to. If you’re a sales lead expert, like our client,
Mac McIntosh, then the chances of your audience
belonging to an organization such as the American
Marketing Association are very, very high. With more
than 200,000 registered users and more than 2 million
visits each year from a wide range of influential decision
makers, Mac McIntosh’s soon to be published article on
the American Marketing Association’s website will
provide him with an excellent opportunity to connect
with the marketing community.

14. - And, don’t forget to check sites for magazines within
your niche. More and more publications, are looking for
fresh, new content for their website, to drive traffic up
in order to sell more print magazines in the long run.
This constant updating of articles found only on the
website and not in their print publications means more
opportunities for writers and experts. An article written
by you published on sites like Entrepreneur Magazine
and Mothering Magazine will give your company the
vast amount of exposure and credibility it needs.

15. Follow these strategies and you will have a sound article
marketing campaign.

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