Douglas Crooks invites the reader to receive a special gift by signing up. He describes himself as passionate about unlocking potential in others. The document discusses various design approaches and tools including graphic, product, and experience design. It encourages focusing on people and experiences rather than features or promotions. It advocates being unique, human, and building a culture and niche products rather than mass appeal. Overall the document provides advice on building a distinctive brand and business through design, experiences, and culture.

2. Sign Up To Receive A Special Gift

3. Who I Am
Douglas is a passionate and creative inquirer who's mission it
is to unlock potential in others, to see and encourage others to
see, incredible possibilities. He just happens to design things
like identities, websites, and services.
Douglas Howard Crooks

4. Where We Are

5. Look Familiar?

6. • Cost?
• Audience?
• Lifestyle?
• Experience?
• Why?
• What does it say?

7. What We Need
• Changes You
• Delightful
• Human Design
• Appropriate
• Inspiring

8. Toolkit/Options/AHH!
• Architecture
• Graphic Design
• Interior Design
• Interaction Design
• Product Design
• Web Design
• Service Design
• Interface Design
• Experience Design
• Usability
• Information Architecture
• Design Thinking
• Systems Thinking
etc

17. You can try…
• Price
• Promotions
• Fear
• Peer pressure
• Features

18. Diminishing Return

22. Find people who believe what you believe.
They’ll listen.
They’ll follow.

23. NEW WAY!

28. Lifestyle

34. • Encourages a Lifestyle
• Focus on People & Experiences
• Unique Niche Products
• Built on a Culture

37. Be Unique

43. 35% love you
vs
100% not care

44. Be Human

48. June 2011
$46.7M$19.1M

51. • Taste, quality, hand in production, cause, need
• $40 / share in 08
• $442.40 / share April 2012

52. In other words

53. They’re symbols of ourselves.

54. “The only products with a future were those
created by passionate people.”
- Tom Peters