Walgreens Case Analysis

Walgreens Case Analysis
While Walgreens does some exceptional things to serve their customer, they do so in an
environment that includes several direct competitors and indirect pharmaceutical solutions. The
market is evolving very quickly and the speed and agility in which they conduct their business is
critical to remaining a leading force in the industry. Major competitors such as CVS and Rite–Aid
are two of the biggest external forces that Walgreens is presently competing against. (Walgreens
Boots Alliance, Inc. Competitors, 2015) In addition, retailers such as Target and Wal–Mart have
increased their participation and stake in the pharmaceutical market. (Walgreen Co., 2014)
CVS renown's itself as the best integrated health services provider. (Abarrett2, 2014) This mission
provides the platform for CVS to have an impact on savings lives in the long run while Walgreens
will always have more customers shopping in their stores which fulfills their mission of being the
best destination for health and wellness. (Abarrett2, 2014) Walgreens focuses on expanding in–store
services while CVS participates more in connecting with health systems. (Abarrett2, 2014) CVS has
done a good job instituting the Minute Clinic with a target of 1,500 clinics available for service by
2017. (Abarrett2, 2014) ... Show more content on Helpwriting.net ...
Their strengths include a global footprint which no other organization currently possesses. (Zacks
Equity Research, 2013) They also have a unique system of communication with customers in many
different languages which expand their potential of doing business with many ethnic groups.
(Walgreens Historical Highlights, 2015) Another strength for Walgreens is its brand recognition and
that they are presently the number 1 drug store chain around the world. (Walgreen Co.,
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Essay on walgreens
Ana Cruz
Comprehensive Case Analysis of Walgreens Company
Abstract:
This paper will provide insight into the strengths, weaknesses, opportunities, and threats of the
Walgreens Company, the nation's leading drugstore chain. The company's key stakeholders –
customers, employees and the community are also identified and an explanation provided as to how
the company is satisfying the needs and wants of each stakeholder type. This paper analyzes the
strengths of the company as the industry leader with its wide portfolio of products and services, as
well as establishing the benchmark for growth through acquisitions. The company's weaknesses
include prescription errors resulting in death and being unable to keep pace with a ... Show more
content on Helpwriting.net ...
The company continued its growth and passed numerous milestones such as going public in 1927,
surpassing the $1 billion in sales mark in 1975, and passing the 1,000 Walgreens stores mark in
1984. Recently passing the 7,000 store mark in 2010, Walgreens has seen large amounts of growth
from its humble Chicago beginnings. Walgreens century plus history has been marked by explosive
growth fueled entirely by the opening of new stores.
Company Description
Walgreens is a nationwide chain of drug stores, with its headquarters located in Deerfield, Illinois. It
currently owns and operates about 5,515 stores in the U.S. and Puerto Rico. Walgreens stores offer
prescription and non–prescription drugs, grocery items and general merchandise. Its main goal is to
maintain constant growth and innovation. Walgreens corporation. Management
Two executives highlighted in the report are David Bernauer and Jeffrey Rein.
He, Mr. Walgreen was able to ensure their high quality, yet offer them at lower prices than
comparable merchandise. Today the organization is based on the same century old company culture
reflecting the vision of its founder.
The culture of Walgreen's is based on a common set of values and beliefs shared by employees of
the entire organization. This often guides how members of an organization interact with each other
and

Swot Analysis Walgreens
Walgreens
When forming Walgreens in 1901, Mr. Charles Rudolph Walgreen had a vision of changing
drugstores from humdrum fronts to actual businesses that imparted value to customers. He had
worked in pharmacies before, and he had a vision of what he wanted. However, even he would not
have known that it would grow to the behemoth it is now. The company is the biggest drug
distributor in the United States and its territories. Its headquarters are still in Chicago, and it has
survived in a pharmaceutical industry that has sometimes proved to be tempestuous. In this paper,
the writer shall look at the industry and how the firm has operated in it. It shall also investigate
Walgreens rivals and present an analysis.
Position in the Industry
The firm brings in over $76 billion dollars in revenue. Those are figures from 2014, and as it goes
global, the figures will rise. It currently has more than 8,217 locations in the country and growing.
After it has completed the buying and integration with Alliance Boots, a Swiss company, that roster
is going to increase. The company is not just bringing in money; it has been in the black for most of
its existence. Last year it had profits upwards of $ 1 billion. It was a slight dip from 2013, but that
can be attributed to the growth drive on which the firm embarked. It did spend quite a lot on
rebranding in some locations and resetting its store model.
Industry ... Show more content on Helpwriting.net ...
It is a competitive industry with regular takeovers and acquisition. The entry of stores like Wal–mart
has also led to complications since they have the capacity to cut prices. The undercutting brings a
whole new paradigm to the

Walgreens Marketing Plan
Marketing Project: Walgreens Company
Table of Contents
Introduction.....................................................................................3
Market Situation/External Analysis........................................................3
Current Industry...............................................................................3
SWOT Analysis.................................................................................4
Major Changes and Trends..................................................................6
Key Success Factors............................................................................8
Marketing Strategy............................................................................9
Segmentation Strategy.........................................................................9
Target Market Description and Strategy..................................................13
Positioning.......................................................................................15
Marketing Mix Strategy.......................................................................18
Marketing Objectives..........................................................................18
Product Strategy................................................................................21
Pricing Strategy.................................................................................23 ... Show more content on
Helpwriting.net ...
The competitive prices, countless discount opportunities, and friendly employees keep customers
loyal to Walgreens even if they are not making frequent visits to the pharmacy department. This
paper seeks to analyze the different components of the drug store industry and the aspects of the
marketing strategy of the Walgreens Company that have kept it a strong competitor for so many
years.
Market Situation/External Analysis
Current Industry. The retail drug industry's 2010 combined annual revenue was $277 billion,
according to the National Association of Chain Drug Stores (Drug Store Industry..., 2011, par.
4).The big players in this industry are CVS Caremark, Corp. Walgreen Co., and Rite–Aid, Corp with
Wal–Mart and Target developing more of a presence in recent years. According to the article, the
drug store industry is very concentrated with the 50 largest companies generating about 70 percent
of the industries revenue (Drug Store Industry..., 2011, par. 4). The industry had grown substantially
in the last 50 years and will continue to innovate and develop well into the near future.
SWOT Analysis
Strengths. As of 2008, Walgreen operated 6,934 stores in the U.S. and U.S. held territories, making
it the largest retail chain pharmacy in North America (DataMonitor, 2010, p. 22). Walgreen's recent
acquisition of Duane–Reade, a prominent

Walgreens: Customer Feedback Process
What organization do you work for?
I am a pharmacist and currently working for Walgreens Pharmacy. Walgreens is the second–largest
retail pharmacy chain in the United States. We provide services ranging from prescriptions
medications, health and wellness products, beauty products, and photo services. Walgreens
headquarter is located in Deerfield, Illinois. As of August 31, 2016, Walgreens operate a total of
8,175 drugstores in all 50 states, the District of Columbia, Puerto Rico, and U.S. Virgin Islands.
Who are your customers?
We provide products and services to everyone from consumers, healthcare professionals, and
patients. We offer convenience services to all of our customers with stores located within five miles
of approximately ... Show more content on Helpwriting.net ...
Customer can complete the survey through a unique survey number with each transaction. By
utilizing the information from surveys, Walgreens can calculate the net promoter score (NPS) to
measure customer experiences during their visits. Moreover, Walgreens also have a dedicated
customer service line that allow customers to voice their complaints or compliments, regardless if
the customer make any purchase at the store.
Is the customer feedback process effective?
Walgreens' customer feedback process is effective in providing managements information about the
services provided by their employees. Through NPS scores, it provided managements information in
deficiencies or satisfactory of the employees' performances. If satisfactory, managers can recognize
the work of the employee. By recognizing the employee, it will increase their work morale and job
satisfaction. On the other hand, feedback process also allowing managers to identify deficiencies.
Through recognizing the deficiencies, managers can provide coaching to their employees to correct
the issues.
What additional steps the organization could and should take to better address customer

Discrimination Lawsuit Against Walgreens Co
In 2005, private plaintiffs filed a class action racial discrimination lawsuit against Walgreens, their
employer in the case Tucker v. Walgreen Co., Case No. 05–CV–440–GPM. The plaintiffs alleged
that Walgreens Co. practiced a national, cultural discrimination against African American employees
and managers. Walgreens did this by denying their rights to be selected for entry–level positions of
Assistant Manager or Management Trainees, rejecting any promotions for African American
employees in the retail or pharmacy career paths, and placing African American employees in
predominately African American or lower income stores. The plaintiffs sought to receive declaratory
and injunctive relief, as well as compensation and punitive damages. The plaintiffs also pursued
class certification for all African American employees nationwide. In the fall of 2006, the plaintiffs
filed a second complaint which the defendant moved to dismiss. In winter of 2006, the District
Court denied the defendant 's motion to dismiss the complaint. The following year, in March 2007,
the EEOC filed an autonomous racial discrimination lawsuit against Walgreen in the U.S. District
Court. This case was renamed EEOC v. Walgreen Company, 07–CV–00172–MJR–CJP. The EEOC
then filed a motion to consolidate the EEOC case with the Tucker v. Walgreen case. When the
motion to consolidate was granted, both parties were ordered to file all future pleadings in the
Tucker v. Walgreen case. On March 24th, 2008, the judge

Walgreens History Essay
Walgreens History and Background:
Walgreens was founded in 1901 measuring 50 feet by 20 feet by Charles R. Walgreen, Sr.. Mr.
Walgreen was born near Galesburg, Illinois and his family later relocated to Dixon, Illinois at town
about 60 miles north of his birthplace. Mr. Walgreens' father was a farmer who turned into a
businessperson and saw a great potential of the Rock River Valley (Walgreen, n.d., p.1). At age 16,
Charles Walgreen had his first experience working in a drug store. He didn't always have
pleasurable experiences but it was a job with pay. He had an accident at a shoe factory that cut off
his left middle finger from the top joint. This injury also stops him from playing any sports at
school. After a year and a half with the ... Show more content on Helpwriting.net ...
2).
Walgreens Pharmacy:
It was not until 1901 that Mr. Walgreen was able to put together enough money for the down
payment on his pharmacy. He wanted to buy the pharmacy that one of the top pharmacists Isaac
Blood owned. However, Mr. Blood wasn't that eager to sell to Mr. Walgreen. Although, they had a
good working relationship and Mr. Walgreen was a trusted employee, Mr. Blood was skeptical to
sell. Mr. Blood decided to sell at $6,000 instead of the original selling price of $4,000. Mr. Walgreen
thought the new selling price was a little steep for his pockets, but he decided to take a loan a buy it
any way.
Walgreen's drugstore was located in Barrett's Hotel at Cottage Grove and Bowen Ave on Chicago's
Southside. The neighborhood was prospering but Walgreen's wasn't. Mr. Walgreen decided to add
brighter lights, expand the aisles (since the other pharmacies were dull and cramped), and add
variety like pots and pans (unheard of in a drugstore. The quality of Walgreen's pharmaceutical
compounds met the very highest standards of purity and freshness. Efficiency was increased. But the
most dramatic change Mr. Walgreen instituted was a lever of service and personal attention
unequaled by virtually any other pharmacy in Chicago. And this was exemplified by Walgreen's
famous "Two Minute Drill" (Walgreen, n.d., p. 3).
Two–Minute Drill:
Whenever a customer in the immediate area telephoned with an order for non–prescription items,
Mr. Walgreen always

Swot Analysis For Walgreens
Introduction
Knowing the importance of a strategic vision, every company undertakes a complete analysis
periodically. In order to create a strategic plan the parties involved must know every aspect of the
industry and the company at hand. The purpose of this paper is to describe and analyze the retail
drugstore industry and then focus on Walgreens, the industry leader in terms of sales. As part of the
in–depth analysis of Walgreens, its major competitors will also be described and analyzed. The retail
drugstore industry consists of all those stores that contain a pharmacy and sell prescription drugs. It
also includes businesses that sell prescription drugs online and through the mail. Most retail
drugstores also offer other ... Show more content on Helpwriting.net ...
Currently, the most frequent users are children under 10 and seniors over the age of 65. The buyers
of health and beauty aids also consist of a wide range of users. Younger users tend to buy hair care
and hygiene products initially, then add cosmetics and skin care items as they mature. The addition
of a wide range of household items, including kitchenware, toys, pet care items, and lawn care items
has enhanced the appeal of the drugstore as a one–stop shopping destination, where frequently used
items can be picked up while a prescription is being filled. The development of a strategy that
focuses on convenience items will further broaden the target market.
The sale of pharmaceuticals is considered to be a recession–proof industry, as medications are a
necessity. However, drugstores are impacted by factors such as payment rates offered by third–party
providers, prices charged by drug manufacturers, and legislation impacting the extension of drug
patents. Obviously, the sale of non–drug items is not recession–proof.
Suppliers: Drugstores obtain their prescription drug products from the drug manufacturers. Drug
manufacturers have been accused of discriminatory pricing due to a practice of selling products to
HMOs and mail–order houses at prices 40% to 60% under the price charged to community
drugstores. The community drugstores have filed a class–action lawsuit in response to this practice.
Many drugstores use large wholesalers as

Swot Analysis Of Walgreens
The early years of the Walgreens organization focused on expanding the footprint of the operation.
To support this expansion Walgreens used a "command and control" strategy as a means of
exercising leadership and communicating with employees. (Wagner & Orvis, 2013) As the
competitive landscape began to change, Walgreens recognized that it too needed a makeover. New
competition entered the market such as mail order pharmacies, big box retailer pharmacies, and
internet options such as Google and Amazon were selling the same products as Walgreens. (Wagner
& Orvis, 2013) The healthcare industry was changing. Heightened by the passage of the Affordable
Care Act, Walgreens recognized that it needed to change its strategy to remain competitive. ... Show
more content on Helpwriting.net ...
Primary weaknesses for Walgreens include cumbersome store layouts, competitive pricing, and on–
line services. (Mullis, K.) Consumers don't always reflect customer convenience when they enter a
Walgreens store. (Mullis, K.) The front of the store tends to be clogged with seasonal or novelty
items, while important health and beauty items tend to be in the back of the store. (Mullis, K.) It was
noted the pharmacy was the furthest away from the consumer at the back of the store. (Mullis, K.)
Pricing also remains a challenge for Walgreens. To remain profitable it is difficult to compete with
big box retailers who have volume on their side for purchasing power. Walgreens is lagging in the
on–line retailing arena possessing only 11.38% of market share behind Drugstore.com and
MedcoHealth.com. (Mullis, K.) This is an arena that Walgreens needs to get serious about gaining
market

Walgreens Case Study
In 2017, Walgreens Boots Alliance Company directly is affected by its competitors and how those
competitors do business; the purchasing of Rite Aid from Walgreen for started is only the beginning
(Walgreens finally buys Rite Aid stores in a diminished deal, 2017). September 19). One should
consider any type of merger or acquisition of properties is only a small part of how the operation is
affected and their effects on consumer services and the procurement of those desire products
(Business Insider, Essentials, 2018). Furthermore, as a manager for Walgreens begins to transform a
Rite Store leaves room for a lot of unanswered question from consumers, as to how will their old
insurance provider make the switch with the Walgreens providers in

Walgreens Strategic Analysis
Veronica Washington 0180175 Walgreens Pharmacy (WAG) An Industry Leader at the Inflection
Point
The following report is an in–depth discussion of Walgreens Pharmacy with an analysis and
assessment of the company's strategic initiatives. Each strategy yields a direct purpose of
diminishing the influence of a specific force from Porter's 5–force Model as the supporting data
culminates an outlook on the company's future.
COMPANY OVERVIEW Charles Walgreen of Chicago, Illinois, pioneered the first Walgreens in
1901, with corporate headquarters now located in Deerfield, Illinois. In the company's 100–year
reign as the prescription industry leader, Walgreens changed from war bonds, soda fountains, and
restaurants ... Show more content on Helpwriting.net ...
(WAG Annual Reports, 2007) Mark Wagner, VP of Operations, announced that after reviewing the
2007 compiled transfer logs of the company, "72% of all prescription transfers [in 2007] are
competitor coupon–related issues " (WAG Annual Report, 2007) Walgreens remained static in their
decision to offer any type of compensation to new customers or transferred prescriptions until
October 2008. Walgreens customers receive an average of four prescriptions on a monthly basis
from the pharmacy (WAG Annual Reports, 2007). With 65% of the sales revenue of the company
coming from the pharmacy, Walgreens declines to bargain with out–of–pocket customers over price.
Regardless of a climbing prescription drug–price trend, demand remains elastic because customers
demand choices of similar, less expensive medications if authorized by their doctor. The amount of
reimbursement Walgreens receives from Medicare, Medicaid, and Worker's Compensation falls
drastically, as incremental revenues from those sources decreases (Stewart, 2006). According to
Lueck, "Medicare and Medicaid comprise 25 percent of the federal budget, and the government
cannot afford to spend at the current rate" (Lueck, 2008). In order to maintain relationships with
customers, retail pharmacies resorted to buying sections of Medicare Part D insurance companies:
AARP Walgreens vs. CVS Caremark (Caremark Rx Inc., 2007).
RIVALRY AMONG EXISTING COMPETITORS From Porter's point of view, "the

Walgreens Swot Analysis
The History of Walgreens started in 1901, with a medication store at the intersection of Bowen Ave
and Cottage Grove in Chicago, possessed by Galesburg local Charles R. Walgreen, Sr. by 1913;
Walgreens had developed to four stores on Chicago's South Side. It opened its fifth in 1915, and
four more in 1916. By 1919, there were 20 stores in the chain. As an aftereffect of liquor
disallowance, the 1920s was an effective time for Walgreens. At the time, liquor was unlawful. On
the other hand, solution bourbon was accessible and sold by Walgreens. In 1922, the organization
presented a malted milkshake, which prompted it building up frozen yogurt assembling plants. The
following year, Walgreen started opening stores far from neighborhoods. ... Show more content on
Helpwriting.net ...
For example, in 2012, different California District Attorneys recorded a protest in the Alameda
County Superior Court confirming certain encroachment of the state's unsafe waste regulations. This
was related to the exchange of distinctive materials from the association's retail stores. The case
searched for injunctive easing, basic disciplines and certain charges and expenses. Also in 2012, the
US Drug Enforcement Administration (DEA) served administrative evaluation warrants on six
Walgreen retail medication stores in Florida and removed certain controlled substance arrangement
records and other related reports. DEA in like manner served an examination warrant and an
administrative subpoena for records on the Walgreen scattering center in Jupiter, Florida. DEA
issued an alternate legitimate subpoena for records from the Walgreen office in Orlando, Florida
around the same time. Further in 2012, DEA served a suspension demand on the Jupiter course
center and set under seal the controlled substance stock at that

Walgreens Strategic Plan
The two primary strategies chosen to focus on for Walgreens are the Customer Relationship and
Leverage Strategies. For each strategy specific goals have been developed with specified timelines
and action plans for implementation. Under the Leverage Strategy the primary goal is to be
identified as the global leader in pharmaceutical retailers by leveraging the merger with Alliance
Boots within 3 years. This goal primarily falls under the team directed by the Chief Strategy and
Business Development Officer with cross–functional participation from Operations and
Retail/Pharmacy Renewal. (Walgreens At the Corner of Happy and Healthy Newsroom) The sub–
goal for year one is to synergize the operations of Alliance Boots and Walgreens to have ... Show
more content on Helpwriting.net ...
This will be achieved through a new marketing campaign, store functionality/flow upgrades, and a
staff that is armed with the tools to serve the customer. The marketing campaign will be global in
nature to reach all areas of the newly formed business. Various media types will be used taking
advantage of the latest technology to reach customers. Store upgrades will start by region ensuring
that customer feedback drives the full implementation of the final layout. Employees will also
receive training through a series of web–based instruction and formal store meetings outlining the
expectations of serving the customer and representing the WBA brand. Progress will be monitored
through customer feedback and data representing store traffic and sales figures. Leveraging the
Walgreens and Alliance Boots merger is key to the future of the organization. Proper
implementation of the outlined strategy will play a significant role in WBA's success in the

Walgreens is a drugstore that also sells health and beauty products, household items, office supplies,
toys, and food and beverages. The wide variety of items combined with the in–store pharmacy
makes Walgreens a popular destination for shoppers who have busy lives and need a one–stop–shop
for affordable prescriptions and everyday essentials.
The Walgreens Black Friday ad is always popular, because the retailer offers great deals on tons of
items across all departments in the store. In addition to restocking your pantry and home with the
essentials, you can also find great prices on small gifts, including beauty, toys, and electronics.
Walgreens Black Friday Ad
In 2016, the Walgreens Black Friday ad featured 12 pages of deals that were available ... Show more
TigerDirect Promo Codes and Coupons
Many Black Friday shoppers are also big fans of coupons and promo codes. It makes sense, because
deal hunters want to get the best bargains possible. However, coupons and promo codes for
computers are almost unheard of on the Biggest Shopping Day of the Year – and TigerDirect is no
different. However, the deals on laptops and desktops are already so good that coupons and promo
codes are basically unnecessary.
If you'd like the latest information about Black Friday deals from TigerDirect and other great
retailers, keep checking BlackFriday.com. Our team of deal expert will let you know about the latest
deals – to help you make the most of your money during the holidays and

Essay on Walgreens Company Analysis
Product Market Analysis
Stock: Walgreen Co. (WAG)
52 Wks
Price Information: Hi Lo EPS DPS Price
Buy date: 1–18–06 49 41 1.57 .26 43.91
Sell date: 4–19–06 49 41 1.57 .26 44.12
Walgreen Co. engages in the retail sale of prescription and nonprescription drugs, and general
merchandise, through a drugstore chain in the United States. It is the nation's largest drugstore chain
by sales. General merchandise includes cosmetics, toiletries, household items, food, beverages, and
photofinishing. It also provides services at the drugstore counter, as well as through the mail, by
telephone, and on the Internet. As of October 31, 2005, the company operated 5,000 stores in 45
states and Puerto ... Show more content on Helpwriting.net ...
Calendar year–to–date sales were $11,766,714,000, an increase of 10.3 percent from
$10,666,592,000 in 2005. Fiscal year–to–date sales for the seven months were $27,150,196,000, up
10.3 percent from $24,618,754,000. Comparable store sales for the fiscal year to date increased 6.4
percent. Comparable store front–end sales decreased 3.1 percent during March. Walgreen's opened
43 stores during March, including six relocations. At March 31, the company operated 5,193
drugstores in 45 states and Puerto Rico, versus 4,793 a year ago. Store counts include 37 home care
division locations this year and 31 last year. Although arch rivals Walgreen Co. in terms of overall
revenues is the leader, rival competitors in the industry, CVS Corporation in particular, is the largest
drugstore chain in the United States in terms of stores and number of prescriptions filled. CVS
operates more than 4,100 stores in 27 states throughout the nation. Nearly 10 percent of all
prescriptions filled in the United States are handed by CVS pharmacies. While CVS Corporation
market capital in sales top at 22.3 billion dollars at the end of the last quarter, it was no comparison
to the pharmacy industry leader, Walgreen's, who topped at 43.4 billion in sales.
Earnings and Financial Analysis
Amounts in Millions 2003 2004 2005
Net Sales 8,720.8 9889.1 10,987
Costs and Deduction 8315.8 9391.5 10,211.4

Net Operating Income 405.0 497.6 775.6
Earnings

Marketing Analysis : Walgreen 's Acquisition Of Rite Aid
Jackie Sze
Finance 4610
Professor Wang
November 8, 2015
Walgreen's Acquisition of Rite–Aid
One of the biggest acquisition of the year is the mega–merger between Walgreens and Rite–Aid. In
this event, Walgreens acquired Rite–Aid for $17.2 billion split between $9.4 billion in equity ($9 a
share representing a 48% premium of the market price) and the rest in debt. This acquisition will not
only make Walgreens the largest pharmaceutical chain in the country but will also raise issues with
antitrust laws. To further understand this news, we will need to have an overview on Walgreens.
Walgreens is a pharmacy–led health and wellbeing company that started as a drugstore in Chicago in
1901. The company grew into a multibillion dollar institution over the century through expansion
and acquisition of local drugstore chains and healthcare systems/providers. Some of the widely
recognized brands it acquired include, Duane Reade, Happy Harry's drugstore, and drugstore.com.
The company operates through three segments: Retail Pharmacy USA, Retail Pharmacy
International, and Pharmaceutical Wholesale. The Retail Pharmacy USA segment sells prescription
drugs and an assortment of general merchandise, including non–prescription drugs, beauty products,
photo finishing, seasonal merchandise, greeting cards, and convenience foods through its retail
drugstores and convenient care clinics. It also provides specialty pharmacy services; and manages
in–store clinics under the brand Healthcare Clinic.

Walgreens Company Analysis and Integration Strategy Essay
Analysis of Walgreens
By: Robert Antioho
Christopher Bennington
Andrew Graeff
Jordan Lenz
Jacob Wyand
Chapter 1: Company Background and Mission Chapter 1: Company Background and Mission
Walgreen Co.
Introduction:
Walgreen Co. (Walgreens) and its subsidiaries operate a drugstore chain in the United States. "The
Company provides its customers with multichannel access to consumer goods and services, and
pharmacy, health and wellness services in communities across America" (Walgreen Company). The
firm currently operates two mail–order facilities and has 7,752 retail drug stores located across all
50 US states, Guam, Puerto Rico, and the District of Columbia (Walgreens). Prescription drugs
account ... Show more content on Helpwriting.net ...
Ethical Issues:
While Walgreens is exposed to all the general ethical conundrums of the business world, the highly
regulated "Pharmacies and Drug Stores" industry does not give much room for them to act
unethically.
Recent Events:
Placed within an industry being pressured by reimbursement rates, plagued by market saturation,
and in constant fear of government legislation, Walgreens is trying to pursue new avenues to
promote company growth. In order to promote market share growth in New York, Walgreens
acquired the drugstore chain Duane Reade in 2010 (WAG to Acquire NY Institution Duane Reade,
2010). Walgreens also recently expanded their online presence in May of 2011 with the acquisition
of drugstore.com (Walgreens Co.). While Walgreens also focuses on traditional organic store
growth, these actions exemplify their large focus on promoting company growth through new
avenues.
Along with the positive growth related developments, Walgreens is being faced with large industry
pressures. Walgreens is currently in a public dispute with the PBM company Express Scripts. In a

June 21, 2011 press release, Walgreens stated that "contract renewal negotiations with pharmacy
benefit manager Express Scripts, Inc. (NASDAQ:ESRX) have been unsuccessful, and as a result

Walgreens Essay
History
[edit] Company history
A typical Walgreens Pharmacy.
The Walgreens chain began in 1901, with a drug store on the corner of Bowen Ave and Cottage
Grove, Chicago, Illinois, United States owned by Galesburg native Charles R. Walgreen, Sr.[6] By
1915, there were five Walgreen drugstores. He added several improvements to the stores such as
soda fountains and luncheon service. He also began to make his own line of drug products and was
then able to control the quality of the items and sell them at lower prices. By 1916, 19 stores were in
operation, all in Chicago. And in that same year, all the stores were consolidated under Walgreen
Co. The 1920s was a very successful decade for Walgreens. In 1921, the company opened stores ...
Show more content on Helpwriting.net ...
This development coincided with the invention of the electric blender in the same year.
[edit] Store model
An Uptown Houston Walgreens at a street intersection.
Originally, Walgreens stores were connected to local groceries. In Chicago, which is Walgreens
primary market, they teamed up with either Eagle Food Centers or Dominick's Finer Foods, usually
with a "walkthru" to the adjoining store and often sharing personnel. This concept was instated to
compete with the popular dual store format used by chief competitor Jewel–Osco. Eventually, they
ended the relationship with Eagle and focused primarily on a connection to the Dominick's stores,
which were considered to be of a better quality. PharmX–Rexall stepped in and filled the vacated
Walgreen locations joined to Eagle stores.
In its 2009 business model Walgreens locations are always set up as freestanding locations at the
corners of busy, intersecting streets on the prevailing side of the street with the most traffic flow ––
literally making it a "corner drugstore" similar to how many independent pharmacies evolved over
the years in the United States. This also usually allows the store to offer additional conveniences
such as a drive–through pharmacy and 24–hour shopping

Essay on Walgreen Co. Organization Resources
Running Head: Walgreen Co. Organization Resources
Walgreen Co. Organization Resources
Walgreen Co. Organization Resources
Walgreens Co. is the largest drugstore chain in the United States in terms of sales, receiving most of
its revenue from retail prescriptions. These drugstores sell prescription and non–prescription drugs,
and general merchandise. Its general merchandise consists of beauty care, personal care, household
items, candy, photofinishing, greeting cards, seasonal items, convenience food and Walgreens offers
an old–fashioned tonic for fiscal fitness. While Walgreen has fewer stores than its closest rival CVS,
it is #1 in the nation in sales (Hoover's Inc, 2007). Walgreens operates about 6,000 stores in 49 states
... Show more content on Helpwriting.net ...
In 1946 Walgreens bought its first foreign property when it bought out a Mexican retailer. In 1960
Walgreens opened a new store in Puerto Rico. Walgreens has 6,659 locations as of January, 2009
and it expected to have 7,000 stores by 2010 (Wikipedia, 2009) thus creating more employment
opportunities.
The company owns approximately 12% of the retail stores open since August 31, 1998; prior to this
date Walgreens was leasing their location. They decided to continue leasing the stores that were
acquire prior to August 31, 1998 but decided to buy future stores instead of leasing. This is creating
the need for long–term borrowing because Walgreens continue to have planned to create new stores
and remodel the existence stores for better customer commodity. Walgreens also owns 2,800,000
square feet of nine distribution centers which were implemented with modern distribution systems
for order controls and better delivery efficiency to the stores and owns one mail service facility that
are adequate for current needs. There are four principal office facilities containing approximately
500,000 square feet of which 400,000 feet is owned by Walgreens and the rest is lease (Walgreens
Co., 1998).
Walgreens has provided efficient and effectiveness technology throughout its stores to provide

Walgreens Horizontal Integration Strategy
At present Walgreens appears to be operating in a Horizontal Integration strategy demonstrated
through its merger with Boots Alliance and a reported inquiry to purchase Rite–Aid. (Nichols, 2015)
Market Penetration is another strategy which Walgreens is presently operating within. Their change
in strategy to focus on the customer and improve customer service and relationships is one strategy
that is being used to penetrate a market with vast competition that needs a differentiator to remain on
top. A broader view of objectives indicate that long–term opportunities exist in areas such as supply
chain improvement, acquisition synergies, and increased pharmaceutical sales. The merger with
Alliance Boots provides a ripe platform for negotiation

The New Walgreens Boots Alliance
The New Walgreens Boots Alliance
The first phase of the merger between Walgreens and Alliance Boots began in 2012 when Walgreen
Co. bought 45% stake in Boots for $6.7 billion with the option to buy the remaining 55% within 3
years (Walgreens Boots Alliance, 2015). Shareholders approved the 2nd half of the merger on
December 28, 2014 (Walgreens Boots Alliance, 2015). Walgreen Co. purchased Alliance Boots
remaining stock for $15.3 billion (Walgreens Boots Alliance, 2015). Walgreens Boots Alliance
common stock began trading on the Nasdaq stock exchange under the symbol WBA December 31,
2014 (Walgreens Boots Alliance, 2015). Under a reorganization merger agreement approved by
Walgreens shareholders, Walgreens became a wholly owned ... Show more content on
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The recent merger has increased Walgreens Boots Alliance' retail pharmacy network, which now
spans throughout the United States, Europe, Latin America and Asia. The merger gives Walgreens
Boots Alliance opportunities in many developing and underserved markets throughout the world.
The global enterprise integrated the largest drugstore chain in the USA, the market leader in
European retail pharmacy and Allithe leading international wholesaler and distributor. Collectively,
Walgreens Boots Alliance has a presence in more than 25 countries, over 12,800 stores, 370,000
employees and more than 340 pharmaceutical distribution centers that serve over 180,000
pharmacies (Walgreens Boots Alliance, 2015). Additionally, the merger brings together several
unique brands, wholesale, service and product brands, and the world's largest pharmaceutical
wholesale and distribution network. In April 2015, shareholders decided that Walgreens Boots
Alliance would be housed in Deerfield, Illinois at Walgreens corporate headquarters.
Walgreens Boots Alliance Leadership
For proprietary reasons, Walgreens does not provide detailed information on specific topics, such as
their corporate strategy, internal systems and corporate structure ((Walgreens Boots Alliance, 2015).
At Walgreens Boots Alliance, Shareholders select the Board members to oversee and direct the
affairs of the Company in the interests of enhancing the long–term value For Walgreens Boots
Alliance. The day–to–day operations

Cvs Comparation
Transmercial. 1340 Tully Road, Suite 306–307 – San Jose, CA 95122–3055 – (408) 288–5500–
(408) 288–5533(F)– © Transmercial. 2010
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Newsletter
VOLUME 5 ISSUE 1
Walgreens, CVS or Rite–Aid: Which Tenant Is Best in 2011?
By David V. Tran
There are 3 major drugstore chains in the US: Walgreens, CVS, and Rite Aid. Below are some key
statistics about the 3 major drugstore chains as of July 2010: 1. Walgreens ranks #1 with market cap
of $29.33 Billion, $66.25 Billion in revenue, and S&P rating of A+. According to Walgreens, 75%
US population lives within 3 miles from its stores. On Oct 1, 2009, Walgreens opened its 7000–th
store in Brooklyn, New ... Show more content on Helpwriting.net ...
This is a great present to the drugstore industry. There are new drugs to treat previously untreatable
illnesses, and new diseases, e.g. Viagra for men's unhappiness, Zoloft for depression, Avastin for
colon cancer, Herceptin for breast cancer, Nicotine patches for smokers to kick the habit, Tamiflu for
a potential bird flu pandemic, vaccine for swine (H1N1) flu pandemic, Tekturna/Rasilez for
hypertension and various new drugs for AIDS and Attention Deficit Disorder (ADD). The new
medicines are very expensive, e.g. a year's supply of Avastin costs about $55,000. Eli Lilly has sold
about $4.8 billion of Zyprexa in 2007 for schizophrenia and yet most people have never heard of
this medicine. There are existing drugs now approved to treat new illnesses and thus increase their
sales revenue. For example, Lyrica was originally intended to treat pain caused by nerve damage in
people with diabetes. It is now approved by FDA to treat Fibromyalgia which affects 5.8 million
Americans per WebMD. Big advances in genetics, biology and stem cells research are expected to
produce a new class of drugs to treat diabetes, Parkinson's and various rare genetic disorders. For
example the new drug Ilaris from Novartis targets genetic causes of an inherited disorder that there
are only 7000 known cases worldwide. However, Novartis hopes to gradually broaden its drugs to a
blockbuster drug to more common disorders caused by similar genetics. Technology and modern life
introduce and

Walgreens Case Study Analysis
As the largest drug retail store in the United States, Walgreens Pharmacy offers its customers with a
broad range of products. Along with over the counter and prescription medications which include
mail order, the company also provides a variety of consumer goods, wellness clinics, photo
finishing, and beauty and hygiene.
Currently, Walgreens utilizes the total quality management technique which has proven to be
successful for the firm. However, this discussion analyzes the balanced scorecard (BSC) technique,
which is a contemporary management technique not used by the company. The balanced scorecard
technique could be highly effective if implemented since its primary goal is to translate the
organization`s strategies into actions. Hence,

Essay about Walgreen's SWOT Analysis
Walgreens was founded in 1901 and provides convenient access to consumer goods and services,
pharmacy, health and wellness services (Walgreens.com). Walgreens has a conglomerate
diversification business strategy which means they expand not only in pharmacy services but
unrelated businesses such as health care clinics and in some areas Walgreens hosts 800 E.V.
chargers. This type of business strategy helps to minimize risks due to fluctuations in one industry
(Bateman, Snell 85). This type of corporate strategy is working very well for the Walgreens
organization. The ability to service customer's needs in a variety of needs is significant to a
successful business. The Mission of Walgreens, "To be the most trusted, convenient ... Show more
Upon completion of the SWOT analysis, it has been determined that Walgreen's has a great deal of
potential.
A SWOT analysis is an assessment of the organization's strengths, weaknesses, opportunities, and
threats (Bateman/Snell 84). Determining what is best for the business to do in order to compete or
survive amongst the competition of other businesses is valuable to profit margins. The following is
the SWOT analysis that our group has come up with for Walgreens.
Strengths–
Take Care Clinic
Drop in or scheduled appointments, personalized quality care, convenience to pick up any
prescriptions necessary at pharmacy
Available in 18 different states
Preventative, treatment and management services of a variety of afflictions, including vaccines and
physically Digital Photo Printing Ability to upload digital photos and pick up in store
Single prints, photo books, greeting cards, calendars, and posters are some of the available print
options
Same day pickup is available for rush orders
Changing deals are available such as free shipping, discounted prices, and personalized photo gifts
Pharmacy Prescription refills with free shipping to your home Online prescription history for easy
ordering/verification of existing or past prescriptions Refill reminders are available by text or email
Weaknesses:
Competing Pharmacies
Computerization

Which is the Best? Walgreens vs. CVS
Walgreens vs. CVS
Walgreen's is known to be one of the most well–known U.S. retail drugstores around the world but
in1961 their leading competitor came to town, CVS (originally called Consumer Value Store).
Today both companies compete not only with each other but with grocery stores, mail–order
pharmacies and big box retailers such as Wal–Mart and Target.
Established in 1901, Walgreen objective was to develop a reputation for themselves as the consumer
first choice for health and everyday living around the world. Walgreen Co. has nearly 8,100 retail
pharmacies, making it the largest pharmacy chain by number of stores worldwide. They wanted to
be located in a central part of people's lives and in the communities where they work and live.
Walgreen delivers the most convenient, multi–channel access to goods, services, and pharmacy,
health and beauty services while emerging a new customer experience.
One of the strategies that founder Charles R. Walgreen Sr. would use to generate business, was
while he took the orders over the phone , he would keep talking until the deliveries arrived at the
customers home.
Walgreens pharmacies are on the front lines of health care in America and serves as a centerpiece in
improving patients' overall health.
Walgreen's locations are typically larger than those of CVS; however CVS' store designs, offers
wider aisles and low shelves, which is said to make it easier for consumers to get to their products.
Walgreen also makes

Distribution Of Rite Aid Pharmacy
Rite Aid Pharmacy is aiming to make itself as a cost leadership company in the national drug retailer
industry. The cost leadership strategy focuses on focuses on lower cost and differentiation than their
competitors (Barney & Hesterly, 2012). Businesses using the cost leadership strategy focuses on
making lower prices and can still make a satisfactory profit. The cost leadership can charge a lower
price but can still make about the same amount of profit with its competitors. Rite Aid has been
successful in implementing this strategy. In 2006, Rite Aid introduced their retailer annual
Management conference and Trade Fair known as "Build Our Business" or "BOB" to more than
15,000 stores, employees and main managers. "BOB" was portrayed by ... Show more content on
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One of the sessions during the conference included speakers such as Phil McGraw and TV 's Dr.
Phil trying to teach Rite Aid employees on what makes people successful in business and life. On
the second day of the conference, Sammons revealed her dream of a new store model that was
"aligned with health & wellness and makes the pharmacy the star of the store." Rite Aid had a new
marketing theme, "With Us. It 's Personal," (Rite Aid 2012) This consisted of a more welcoming
corner entrance in the store as well as change to the exterior of the store to look warmer and
included a covered drive through pharmacy.
The interior of the pharmacy was to include wider aisles and nicer waiting areas for customers. At
the end of the conference, Sammons reiterated Rite Aid's six goals: "Marketing, merchandising and
communications programs supporting its health & wellness positioning; Hiring, training and
retaining quality store associates; Optimizing the chain 's infrastructure; Unveiling a new store
prototype; Rationalizing the store base; and, Pursuing growth opportunities" (Longo 2004). Rite Aid
continues to value the importance of customer service and puts programs in place to stress the
importance of greeting customers and assisting them with their purchases. Rite Aid recently
implemented new technology to help employees perform tasks faster and easier which

Strategic Assessment Of Walgreens And Mergers Essay
Executive Summary This preliminary strategic assessment of Walgreens will describe the company's
current corporate strategy and business model. Walgreens' acquisitions and mergers will be
examined as well as the company's globalization and competitive frame. A brief overview of how
the company is performing and its cost–based business strategy will also be examined. This is the
first of four reports that make up the strategic assessment for Walgreens.
Walgreens Corporate Strategy
Founded in 1901 in Illinois by Charles R. Walgreen, Sr., Walgreens was a subsidiary of Walgreens
Boots Alliance. In the most recent years, Walgreen's corporate strategy has been focused on mergers
and acquisitions, the first of which occurred in 2014 when Walgreens purchased the remaining stake
in Boots costing the company approximately $15.3 billion. (Walgreens, n.d.) With this acquisition
Walgreens became the largest pharmacy/health/beauty combination retailer in the world, operating
in all 50 states and 12 countries internationally. (Schauber, 2014) Mirroring its main market
competitor, CVS, Walgreens has also added Envision Pharma, a pharmacy–benefit management
company, to its portfolio. (CVS acquired Caremark in 2007) (Bells, 2016) Due to previous
acquisitions and mergers, Walgreens is currently the most accessible pharmacy retailer in the U.S.,
servicing 8 million customers each day and filling approximately 894 million prescriptions and
immunizations, every year. (Walgreens, n.d.) The

Walgreen Company Case Study
Based on the tables above, the company consisting of the shortest cash–to–cash cycle is Walgreen
Company. On the contrary, the longest cycle is contained by Rite Aid. Therefore, there is a leaner
operation in Walgreen compared to both CVS and Rite companies. When compared to the two
companies, Walgreen is less liquid. Due to the reduced period of cash–to–cash cycle, there is more
operating investment in disposal to be used in Walgreen when compared to CVS and Rite. By
considering cash–to–cash cycle, the best performing company is Walgreen, followed by CVS and
finally Rite Aid.
The highest return on assets from the tables above is 23.8%, which belongs to Rite Aid. CVS
follows with 6.25%, and lastly, Walgreen has 5.20%. Therefore, the most rewarding assets belong to
Rite since they achieve a higher return on investment compared to the other two companies. Out of
the three companies, Walgreen has assets with the lowest returns on investment. Basing return on
assets results, Rite Aid has the best performance, followed by CVS and finally Walgreen Company.
The highest probability is that Rite Aid knows how to utilize its resources to the optimum to achieve
quality results. ... Show more content on Helpwriting.net ...
If CVS were to start operating on a lean philosophy, various processes would become faster, e.g.,
order–to–cash–receipt process. This would, in turn, speed up activities such as invoicing process,
response to overdue bills and the billing errors would be minimized (Oliveira & Fernandes, 2017).
Reduction in cycle time and error rates would avail more cash for paying suppliers as well as
redeployment of the business. Consequently, inventory levels would reduce while the turnover
would increase. A speeder cash collection would also be achieved with shorter cash–to–cash cycle.
Therefore, it would be better for CVS to operate

Walgreens provides a look into their locus in the industry through declarations of purpose, vision,
mission, and guiding principles or "stars". These statements give the public an idea of where they
have been, their intent on delivering value to consumers, and what their business is based upon. We
learned previously that family was a large part of where Walgreens originated from. Their purpose
statement says "We help people across the world lead healthier and happier lives." (Walgreens Boots
Alliance, 2015, About Us) Just as the founder, Charles R. Walgreen, Sr. indicated in the way he
conducted business, so too is today's company focused on the same objective.
The mission of the organization is described as follows: "To be the most

Walgreen's Role In The Pharmaceutical Industry
Who would have thought a native Chicago pharmacist would be the founding father of a leading
billion dollar pharmaceutical retailing business? In 1901, Charles R. Walgreen, Sr. purchased a local
drugstore where he worked as a pharmacist and with his drive and energy had a vision to be an
industry leader. (Walgreens Historical Highlights, 2015) By sheer determination and some very
good ideas, Mr. Walgreen was able to expand in 1909 opening a second Walgreens location.
(Walgreens Historical Highlights, 2015) One of his key successes was manufacturing his own line of
drug products to ensure high quality and low prices. (Walgreens Historical Highlights 2015)
Success and innovation continued to flank Charles Walgreen with the creation of the ... Show more
In the year 2000 Walgreens boasted 3,000 locations and climbing – a mere 5 years later the footprint
of the organization had grown to 5,000 locations. (Walgreens Historical Highlights, 2015)
Technology continued to serve them well with the capability of providing prescription labels in 14
different languages by 2002. (Walgreens Historical Highlights, 2015) The introduction of in–store
health clinics in 2006 brought about a new focus and strategy for the pharmaceutical retailer.
(Walgreens Historical Highlights, 2015) This marked the turning point of Walgreens participation in
the customer's health and happiness. Several acquisitions allowed for entry into the mail service
pharmacy and on–line pharmaceutical experience. (Walgreens Historical Highlights, 2015) In 2011
the public saw an emerging strategy in the area of sustainability through the installation of its 100th
rooftop solar power system. (Walgreens Historical Highlights, 2015) A focus on the environment
becomes a major interest to the brand. They further expand this new strategy in 2013 with the
opening of what is believed to be the nation's first net zero energy store with the capability to
produce more energy than it consumes. (Walgreens Historical Highlights,

Strategies Used by Rite Aid Pharmacy
Leah Morris
MGMT 441
* Rite Aid Pharmacy * Headquarters: Camp Hill, Pennsylvania * CEO: John T. Standley * Mission
Statement: To be a successful chain of friendly, neighborhood drugstores. Our knowledgeable,
caring associates work together to provide a superior pharmacy experience, and offer everyday
products and services that help our valued customers lead healthier, happier lives. * NYSE, RAD,
$1.90 (Taken March 28, 2013)
Business Strategy Analysis
Rite Aid Pharmacy is positioning itself in the national drug retailer industry as a cost leadership
company. The cost leadership strategy focuses on "gaining advantages by reducing costs below
those of competitors" (Barney & Hesterly, 2012). Firms pursuing a ... Show more content on
Helpwriting.net ...
(EDER 1998) By keeping their employees training consistent and investing in the newest
technology, Rite Aid is taking steps to maintain a cost leadership strategy.
Another strategic step Rite Aid has taken is implementing the wellness + loyalty program in 2010.
This is a free program for customers that provide incentives to members who enroll based on how
many points they accumulate for prescription purchases. You are able to achieve a Fold, Silver and
Bronze level in this program. Rite Aid stated that those involved in the wellness + have higher
purchases than their non–member customers and they also achieve larger prescription retentions.
Wellness + members can also able to receive more rewards and additional savings for future
shopping trips. Rite Aid continues to add more enhancements to this program making it more
appealing to their customers. They recently added "Load2Card" which is a coupon management
program and Rite Aid is the first drug retailer to implement this program. This allows customers to
"save, manage and redeem Rite Aid and manufacturer coupons available throughout the internet via
their wellness + card" (Rite Aid 2012).
Rite Aid has also formed a strategic alliance with GNC under which they have opened over 2,100
GNC ''stores– within–Rite Aid–stores'' GNC is a leading nationwide retailer of vitamin and mineral
supplements, personal care, fitness and other health–related products. (Rite Aid 2012)

Walgreen Company Case Analysis
ABOUT WALGREEN
The Walgreen Company (Walgreens) is the largest drug retailing chain in the United States. It was
founded in Chicago, Illinois, in 1901. As of May 31, 2014, the company operated 8,217 stores in all
50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens provides
access to consumer goods and services, plus pharmacy, photo studio, health and wellness services in
the United States through its retail drugstores, Walgreens Health Services division, and Walgreens
Health and Wellness division. Walgreens also runs several online stores, such as:
Beauty.com,Drugstore.com and VisionDirect.com. They have gained prominence through
operational excellence and wise selection of real estate for its outlets.
THE PROBLEM
The strategic debate with Walgreen emerged when after 34 years of record profits; it finally made a
loss in 2009. Walgreen faced competition not only from drug retailers like CVS and Rite Aid; but
also from retailers like Wal–Mart. The problem therefore is what strategy Walgreen will pursue to
grow and stay relevant with the coming times?
THE SOLUTION
The possible strategies Walgreen could pursue are:
1. ... Show more content on Helpwriting.net ...
Invest in technology to improve health services delivery, online retailing and cut redundancies in
day to day activities of pharmacists. Better designed software would be able to keep track of
customer preferences and past records. A lot of mechanical work one by pharmacists could be
automated therefore freeing up pharmacists to focus more on customers. Despite being a specialty
pharmacy, Walgreen ventured into grocery items and general merchandise to improve the bottom–
line. Integrating all categories into software would enable better warehouse management and help
keep inventories at a bare minimum, thereby lowering

Walgreens Research Paper
In this essay, I will be explaining about the history of Walgreens and what it has to offer to its
customer. This will include the services and merchandise that has made them a successful company
for over one hundred years. My mission for writing this essay, is to give the reader some more
insight on what they may of not know about this nation wide store. I also want to provide the reader
with confidence to rely on Walgreens as their number one trusted pharmacy and drugstore.
The idea of Walgreens started off in the early 1900's in a small town called Dixon, Illinois. Charles
R. Walgreen started working at a drug store, due to an accident that happened at a shoe making
company, ending his athletic career. He realized after working in this small town he needed to go
somewhere bigger to pursue his dreams of becoming a pharmacist. He chose to go to Chicago to
open up his first store on the south side of the city. By 1910, ... Show more content on
Helpwriting.net ...
The next isle over offers band aids, supply's such as rubbing alcohol to clean your cuts out, vitamins,
Advil and Tylenol for any pain that you may be feeling, and female products such as pregnancy
tests, tampax, and condoms. The isle all the way to the right wall is where you will find baby
products. Whether you may need diapers, baby medicine, baby wipes, formula, or cream for any
kind of rash. Walgreens has it conveniently located all in one isle. The isle that is on the left of the
first aid section has toiletries for traveling or going back to college. They have little bottles of
shampoo and conditioner, deodorant, toothbrushes, mini bottles of medicine, and beauty supplies.
The last isle that I looked at was located on the left back wall for groceries. You can find milk, eggs,
bread, cereal, and frozen food for on the go or needed last minute

Walgreens Mission Statement
Walgreens is the second–largest retail pharmacy chain in the United States. The company's mission
is to be America's most loved pharmacy–led health, wellbeing, and beauty retailer (Walgreens
Mission, n.d.). Our purpose is to champion everyone's right to be happy and healthy through the
company slogan of "Corner of Happy and Healthy." Our core focus is to improve the quality of life
through our pharmacy services, Take–care clinics, and health and beauty products. These messages
are widely broadcast through media such as television commercials, radio, and health and fitness
magazines.
How would you change the program to make it more successful? Would you change some elements
of the messaging?
Overall, I think Walgreens is doing a

Swot Analysis For Walgreens
CVS and Walgreens continue to fight as top competitors in a growing market. CVS has over 7,000
stores nationwide and is expanding, as is Walgreens today with over 8,000 stores. This market isn't
particularly easy to enter as a major player in the market early because of all the work that needs to
be put in to install as many brick and mortar stores or get that much of the market share in a short
amount of time. It takes many years to be truly established as a pharmacy chain as Walgreens has
experienced, being founded in 1901 and CVS being founded in 1963. This is why the barriers to
entry are somewhat high because of the high fixed costs with the construction of brick and mortar
stores. There is also a high level of brand diversification. Each ... Show more content on
Helpwriting.net ...
For technology, we looked at two factors which consist of social media and smartphones. The
industry has started to advertise social media and smartphones to try to get customer interactions.
According to industryweek.com, social media has been a highly sensitive area for life science
companies, which are often bounded by strict marketing and FDA regulation. Drug maker Sanofi
has emerged as a social media leader by building a facebook community for diabetes sufferers who
connect online to share their experiences with the disease. With smartphones, the drug industry has
found new ways to engage patients and provide them with useful services that can improve quality
of life. For example, the maker of clarityn created an app that could provide users with detailed
information about local pollen count and where to find nearby medication to help ease seasonal
allergy symptoms. Besides apps, technology can be use to collect patient data and patient can use
their smartphone to refill their prescriptions

Essay on Walgreens Diversity Issues
Walgreens diversity issues:
A weakness that was gained subsequent to the information gathered from research and surveys is
that as a company it is true that diversity is practiced but may differ at stores; stores tend to lack a
wide range of diversity. One may ask how that is possible. Let me explain stated Wasson, "We
understand that we serve our customer and patient best when our workforce and suppliers reflect our
communities" (Walgreens.com/diversity) which may be beneficial on a financial stance by making
customers feel more comfortable which may lead more spending but gives wrong impression to
outsiders. For instance if a customer were to come from another neighborhood and shop at a
Walgreen's which they noticed all of one race it ... Show more content on Helpwriting.net ...
So we went ahead and had private conversations with employees to receive the "truth" Some stayed
firm; others stated that improvement will be necessary. Although the fact still stands that Walgreens
manages diversity systematically, issues such as loyalty, dishonesty, and trust in the workplace still
occur and maybe more often than expected.
Recommendations:
Walgreens is one of the companies that manage diversity well, as mentioned before Walgreens is
widely scattering diversity throughout training programs which are delivered at every level. In such
programs Walgreens make emphasis on what is expected from employees in concern diversity as
well as Walgreens obligations with diverse employees. The training programs endorse cultural
awareness to teach employees about others cultures and how to behave with sensitivity. Walgreens
has established comprehensive policies and programs to ensure compliance with all applicable
federal and state labor and employment laws. However, according to our research and survey,
Walgreens is facing a problem in how to practice diversity in different stores. According to Melvin,
Walgreens's diverse customers vary depending in which area or suburb the store is located. In some
stores Walgreens do not really have training diversity programs. (For instance if a customer were to
come from another neighborhood and shop at a Walgreen's which they noticed all of one race it

The early years of the Walgreens organization focused on expanding the footprint of the operation.
(Wagner & Orvis, 2013) To support this expansion Walgreens used a "command and control"
strategy as a means of exercising leadership and communicating with employees. (Wagner & Orvis,
2013) As the competitive landscape began to change, Walgreens recognized that it too needed a
makeover. (Wagner & Orvis, 2013) New competition entered the market such as mail order
pharmacies, big box retailer pharmacies, and internet options such as Google and Amazon were
selling the same products as Walgreens. (Wagner & Orvis, 2013) The healthcare industry was
changing. Heightened by the passage of the Affordable Care Act, Walgreens recognized that it
needed ... Show more content on Helpwriting.net ...
As reported in the 2014 Annual Report some risks or weaknesses that Walgreens must consider are
competitive conditions, developing and maintaining the omni–channel experience, and changes in
the healthcare regulatory environment. (Walgreens Boots Alliance, 2015, Investor Relations, 2014
Annual Report) The pharmaceutical/drugstore retail environment is highly competitive. (Walgreens
Boots Alliance, 2015, Investor Relations, 2014 Annual Report) Walgreens competes with various
discount merchandisers competing primarily on the basis of service, price, and convenience.
(Walgreens Boots Alliance, 2015, Investor Relations, 2014 Annual Report) The omni–channel
environment continues to increase with consumers using and having access to tablets, mobile
phones, and other on–line shopping devices. (Walgreens Boots Alliance, 2015, Investor Relations,
2014 Annual Report) Walgreens must keep pace with competitors and the changing needs of the
customer in the on–line shopping arena. (Walgreens Boots Alliance, 2015, Investor Relations, 2014
Annual Report) Finally, the healthcare regulatory environment presents challenges in the reduction
of government funding at state and local levels causing consumers to make choices and perhaps
spend less on healthcare and prescription costs. (Walgreens Boots

Teaching And Experienced The Essentials Of Nonprescription...
Throughout the Fall and Spring semesters of 2015 and 2016, respectively, I actively participated,
learned and experienced the essentials of Nonprescription Pharmacotherapy. The course comprised
of three experiences: (1) didactic learning in the classroom, (2) hands–on–learning with a plethora
of over–the–counter (OTC) products available in the laboratory, and (3) real world experiences
counseling customers in the aisles of Walgreens pharmacy stores. The didactic learning allowed me
to expand my knowledge of the variety of ailments individuals may encounter, as well as, the
appropriate OTC medications that can alleviate and/or prevent those ailments. I pieced together how
to recommend an appropriate treatment to a patient based on their characteristics and desires.
Furthermore, I can demonstrate and describe the strengths and weaknesses of the products available.
To further enhance my knowledge, the utilization of the products helped accentuate my abilities to
recommend them to customers. I am now able to describe how they taste, and understand the
simplicity or complexity of the utilization of different products, as well. The conglomeration of this
information allows me to personalize the recommendations I make to customers based on their
needs, characteristics and other important factors. Each additional factor that I learn helps make the
recommendation more beneficial to the patient and assuages any suffering they may be enduring.
Lastly, the most pertinent

Walgreens headquarters is located on 200 Wilmot Road in Deerfield Illinois (Walgreens Corp.
Office), they currently operate 8,173 stores in all fifty states, district of Columbia, Puerto Rico and
the Virgin Islands (Facts & FAQ). With this many locations they have a large workforce, employing
over 240,000 people (Facts &FAQ). About 30% of employees are healthcare providers which
include pharmacy technicians, pharmacists and other heath–related professions (Facts & FAQ). The
organization's main competitive strategies for the industry it operates in With a company that has
been around over a century the strategies it uses change an develop with the society. Since they had
begun they have rapidly grown, within the first 30 years of their business

Walgreens Case Analysis

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