Cw2 Marking Rubric Managerial Finance 0 Fail 2 (1-29) Fail 30-39 Fail 40-49 3rd 50-59 2:2 60-69 2:1 70+ 1st Grade Descriptors (Right) Learning Pillars, Criterion Description and Expectations (Below) Module Learning Outcome and Industry Competencies Weighting No attempt, No submission, Absent Unsatisfactory, Poor, Week Incomplete, Inadequate, Limited Basic, Satisfactory, Sufficient Appropriate, Fair, Reasonable, Commendable, Competent, Judicious Highly Commendable, Outstanding, Exceptional 1 Professional Skills - Executive Summary - Degree to which the executive summary explains the key themes and outcomes of the report in a one page summary 1A,1C 5% As per grade descriptor Poor attempt at identifying and including key themes and/or outcomes. Is unlikely to be limited to one page only The summary is limited in approach and therefore incomplete. Possibly over one page in length. Covers most of the key themes and outcomes, basic use of information and sources, likely over one page in length. A one page summary, which provides a fair and appropriate executive summary to the report. A commendable, one page summary. Efficient structure which conveys and logically explains key themes and outcomes. A strong one page summary. Which is proficient in explaining key themes and outcomes. Very good structure to the summary. 2 Knowledge and Understanding: - Introduction completeness and clarity of introduction to the organisation, background, context and rationale for the report being prepared LO5,4A,4B,5A 10% As per grade descriptor Unsatisfactory introduction to the organisation and background to report. Poor rational is presented. The scope of the report is very broad. Incomplete introduction and/or background, inadequate rationale for the report presented. Scope not adequately defined Acceptable intro and/or background. Somewhat basic rationale for the research presented. Satisfactory definition of report scope. Appropriate introduction and/or background. Fair rationale for the report presented. Scope reasonably well defined. Commendable introduction and background presented. Competent rationale presented. Scope well defined. A strong and well articulated introduction, the background is proficiently presented with excellent explanation of rationale to the report. Scope very well defined. 3 Cognitive (thinking) Skills: Literature review: Information is gathered from multiple, research- based sources. The appropriate content in consideration is covered in depth without being redundant. Sources are cited when specific statements are made. Significance to the course is unquestionable LO2,4A,1C,3C,3D 10% As per grade descriptor The literature review is unsatisfactory in that the research content is irrelevant and/or incomplete with poor analysis and conclusions. The literature review is inadequate in that the research content is limited and/or incomplete with the same for it's analysis and conclusions. The review is a.

1. Cw2 Marking Rubric Managerial Finance
0
Fail
2
(1-29) Fail
30-39
Fail
40-49
3rd
50-59
2:2
60-69
2:1
70+
1st
Grade Descriptors (Right)
Learning Pillars, Criterion Description and Expectations
(Below)
Module Learning Outcome and Industry Competencies
Weighting
No attempt, No submission, Absent
Unsatisfactory, Poor, Week

2. Incomplete, Inadequate, Limited
Basic, Satisfactory, Sufficient
Appropriate, Fair, Reasonable,
Commendable, Competent, Judicious
Highly Commendable, Outstanding, Exceptional
1
Professional Skills - Executive Summary - Degree to which the
executive summary explains the key themes and outcomes of the
report in a one page summary
1A,1C
5%
As per grade descriptor
Poor attempt at identifying and
including key themes and/or outcomes. Is unlikely to be limited
to one page only
The summary is limited in approach and
therefore incomplete. Possibly over one page in length.
Covers most of the key themes and

3. outcomes, basic use of information and sources, likely over one
page in length.
A one page summary, which provides a
fair and appropriate executive summary to the report.
A commendable, one page summary.
Efficient structure which conveys and logically explains key
themes and outcomes.
A strong one page summary. Which is
proficient in explaining key themes and outcomes. Very good
structure to the summary.
2
Knowledge and Understanding:
- Introduction completeness and clarity of introduction to the
organisation, background, context and rationale for the report
being prepared
LO5,4A,4B,5A
10%
As per grade descriptor
Unsatisfactory introduction to the
organisation and background to report. Poor rational is
presented. The scope of the report is very broad.
Incomplete introduction and/or background,
inadequate rationale for the report presented. Scope not
adequately defined
Acceptable intro and/or background.
Somewhat basic rationale for the research presented.
Satisfactory definition of report scope.
Appropriate introduction and/or
background. Fair rationale for the report presented. Scope
reasonably well defined.

4. Commendable introduction and
background presented. Competent rationale presented. Scope
well defined.
A strong and well articulated
introduction, the background is proficiently presented with
excellent explanation of rationale to the report.
Scope very well defined.
3
Cognitive (thinking) Skills: Literature review:
Information is gathered from multiple, research- based sources.
The appropriate content in consideration is covered in depth
without being redundant. Sources are cited when specific
statements are made. Significance to the
course is unquestionable
LO2,4A,1C,3C,3D
10%
As per grade descriptor
The literature review is
unsatisfactory in that the research content is irrelevant and/or
incomplete with poor analysis and conclusions.
The literature review is inadequate in
that the research content is limited and/or incomplete with the
same for it's analysis and conclusions.
The review is acceptable although
the research content is basic in its relevance. An acceptable
analysis and conclusions.
The literature review seems fair with
appropriate and relevant research content and a reasonable
analysis and conclusions.
A commendable literature review

5. with relevant content which is written with competence. An
effective analysis and conclusions to the review.
A well articulated review with a
proficient understanding of relevant literature, shown
throughout the analysis and in the conclusions drawn from it.
5
Providing explanation of different sources of
Funding:
A full discussion and explanation of the sources of funding the
company to access
LO1,4A,5A,5B,5C
10%
As per grade descriptor
The differences explained are
unimaginative and not meaningful in the context of the question
The differences identified are
sufficiently appropriate in the context of the question although
no theoretical examples are used.
The differences identified with
use of theoretical examples are entirely meaningful in the
context of the question
The differences identified with
use of theoretical examples are entirely meaningful in the
context of the question and are referenced to data sources.

6. The differences identified with
use of theoretical examples are highly meaningful in the context
of the question and are referenced to data sources
The differences identified with
use of theoretical examples are highly meaningful in the context
of the question and are referenced to data sources and this is
linked with the company planned projects.
7
Evaluation, interpretation and
presentation of relevant data( WORKINGS FOR NPV AND
IRR) and appropriate academic literature to SUPPORT analysis
and decision through effective application/use of theories and
identification of limitations
LO6,4A,4B,5A,5B, 5C
20%
As per grade descriptor

7. There are no connections
developed between business review and the data/academic
literature provided. OR Totally inadequateinformationbase
There are very limited connections
developed between the data provided and the appraisal done
Demonstrates limited
Connections between the data provided and the investment
appraisal. These connections are descriptive. Very limited level
of detail provided connecting the analysis to the case.
Demonstrates a
Reasonable/good number of connections between the data and
the business appraisal.
These connections are mainly descriptive in form. Limited level
of detail provided connecting to the case. Some limitations
outlined.
Demonstrates valid and
Relevant number of connections between the data provided and
the business appraisal.
Demonstrates a very good level of detail and understanding of
the data provided and connects the same to the case with very
well outlined limitations of the techniques
Demonstrates excellent valid
and Relevant number of connections between the data provided
and the business review. Demonstrates an excellent and strong
awareness of the intricacies of the data provided. and connects
the same to the case with very well outlined limitations of the
techniques
Cash Budget and Breakeven analysis: Clear
explanation of how cash budgets can be used as a tool and how
it can aid managers in decision marking with the support of the
breakeven tool. Demonstrate the same showing the ability to
prepare a cash budget.

8. LO5,4A,4B,5A,5C
15%
As per grade descriptor
weak presentation of cash
budget with no much information given.
Minimal explanation of how cash
budgeting and breakeven analysis can be used in decision
making
Some attempt at presenting a
detailed cash budget for the period and also identifying other
factors that can use looked at
Complete or near attempt at
presentation of a detailed cash budget with the use of breakeven
analysis that is able to aid managers in the decision making
Complete attempt at
presentation of a detailed cash budget with the use of breakeven
analysis that is able to aid managers in the decision making
Excellent presentation of a
detailed cash budget taking into consideration all the factors
and research done to aid mangers in the decision making with
the aid of clear well explained breakeven analysis tool.
8
Other Issues: Explanation of other factors/
issues to consider when making investment decisions (Academic
literature needed here)

9. LO3,5A,1A
10%
As per grade
descriptor
Minimal attempt at identifying
other operational issues regarding investment decisions
some attempt at identifying other
operational issues regarding investment decisions
Complete or nearly Attempt at
identifying Other operational issues regarding investment
Decisions
Complete attempt at identifying
other operational issues regarding investment decisions full
academic references
Complete attempt at identifying
other operational issues regarding investment decisions with
full academic references and in context of the question
Complete attempt at identifying
other operational issues regarding investment decisions with
full academic references and in context of the question and
conclusion of decision given in a clear manner
9

10. Conclusion and Recommendation
Clear conclusion of the paper and well thought out
recommendations given.
LO6,4A,5A
10%
As per grade descriptor
Conclusion does not summarise main points and there are no
recommendations
Some conclusion is recognisable and some recommendations are
given
Conclusion is recognisable and ties up almost all loose ends
with recommendations given
Conclusion effectively summarises topics and is followed up
with well thought out recommendations
Conclusion effectively wraps up and goes beyond restating the
paper and recommendations given which are done in order of
importance
The conclusion is strong, effective and logical; wraps up and
goes beyond restating the paper and recommendations given in
order of importance
Transferable Skills: Quality, readability, coherence,
completeness and overall impression of the report: presentation
of references and data in appendices.

11. 1C,3A,3B,3C
5%
As per grade descriptor
Report presentation is poor and lacks any transferable skills, no
citations, no reference
Some of form of structure of a report has been presented, but
the report has very poor citation and reference list is incomplete
Presentation structure and style is ok,but could have been
worked on. The communication and analytics of the report are
weak, citations and reference list is given. The report lacks
evidence to show that the group was able to identify and solve
problems presented.
Presentation structure and style is ok,but could have been
worked on. The communication and analytics of the report are
weak, citations and reference list is given. The report and shows
that the group was able to identify and solve problems
presented.
Good report presentation structure and style, with highly
impressive use of citations and wonderful reference list. The
report has clear communication and analytic style and shows
that the group was able to identify and solve problems
presented.
Excellent report presentation structure and style, with highly
impressive use of citations and wonderful reference list. The
report has clear communication and analytic style and shows
that the group was able to identify and solve problems
presented.

12. 10
Referencing and Citation: Acknowledgement
of sources used
2B,2C,2D,3B,5B
5%
As per grade descriptor
Some sources were not acknowledged and/or referencing style is
not recognisable. Incomplete reference list.
All sources were acknowledged but Harvard style needs to be
revised. Some sources acknowledged in- text not listed in the
references.
All sources were fully acknowledged but Harvard style needs to
be revised.
All sources were fully acknowledged but Harvard style needs to
be revised.
All sources were fully Acknowledged although not entirely
consistent with Harvard style.
All sources were fully Acknowledged according to Harvard
referencing style.
Managerial Finance cw2 Management Report
Word Count
2,500
Details of the task：CASE STUDY: Williams Limited

13. WILLIAMS is a limited company, whose head office in based in
South Africa. The company has been operation in the UK for the
past 10 years. WILLIAMS provides financial services to a
number of organisations which include SME’s, property
developers and investment property funds in the UK and Africa.
For the past 10 years, WILLIAMS has been a profit making firm
as it has retained its previous clients, in addition to capturing an
increasing share of the market. However, the finance director of
WILLIAMS has recently got in touch with your professional
consulting firm, and has engaged your firm with the mandate to
provide them with an explanation of the cash flow problem that
WILLIAMS Limited had been facing. The company is also
dependent on the parent based in South Africa for and when
required.
In the past month there has been a number of meetings in
London and South Africa where it has been agreed that
WILLIAMS Limited should do their best to expand the business
and raise the required capital in England, or perhaps in Europe,
so as not to depend so much on cash coming from the parent
company all the time. Consequently, the management of
WILLIAMS is considering the followings:
New Software
The current product that Williams Limited has to offer mostly
to specialist developers and investment funds companies is
outdated. The company is looking to invest in a new product
and there are two proposals on offer. The details of these two
proposals are outlined below.
Advanced Suite
Advanced Suite
Draft figures
£'000
Year
0
1
2
3

14. 4
5
New Software cost
9,000
Working Capital
850
610
790
310
730
Sales Revenue
3400
6300
7500
8900
9500
Less:
Module A
(420.00)
(600.00)
(800.00)
(900.00)

15. (1,110.00)
Module B
(1,010.00)
(1,400.00)
(1,600.00)
(2,100.00)
(1,900.00)
Overheads
(230.00)
(240.00)
(330.00)
(300.00)
(300.00)
All of the above estimates have been prepared in terms of
present day cost and prices. Assume that cash flows arise at the
end of each period. In addition
· Revenues are expected to rise by 4% in price terms per year
from year 1 (start of year 2) the budget estimated selling price
at start was £120.
· Overheads and working capital are expected to rise by 4% per
year from year 1(start of year 1)
· The cost of Module A and Module B are expected to rise in
line with inflation of 4% per year from the beginning of year 1.
· The cost of Technicians, who have come from the South
Africa have not been taken into consideration in the forecast
and are as follows:
Technician (T1): Will be paid £120 per hour and expected
number of hours for T1 are 1,400hrs. The rate paid is expected
to rise in line with inflation at 4% per year from year 2 and the
number of hours is expected to reduce by 3% per year, every
year from year 2 onwards.
Technician 2 (T2): Will be paid £110 per hour and expected
number of hours for T2 are 1,400hrs. The rate paid is expected

16. to go up in line with inflation at 4% per year from year 2 and
the number of hours is expected to reduce by 3% per year, every
year from year 2 onwards.
If WILLIAMS Limited invests in Advanced Suite, then the
discount rate that would be required to assess the NPV would be
12%. The table above shows the estimated outgoings and
inflows for the project.
Standard Suite
Standard Suite is the second of two proposals, the expected life
of this software will also be 5 years and its working capital
requirements, the cost of the new software, expected revenue,
Module costs and overheads are as follows:
Draft figures
Standard Suite
£'000
Year
0
1
2
3
4
5
New Software cost
8,500
Working Capital
600

17. 620
820
950
1100
Sales Revenue
5500
6800
9100
10850
11250
Less:
Module 1
(330)
(520)
(800)
(1060)
(1,450)
Module 2
(1,350)
(1,860)
(2,300)
(2,700)
(2,900)
Overheads
(190)

18. (240)
(280)
(320)
(370)
All of the above estimates have been prepared in terms of
present day costs and prices. Assume that cash flows arise at the
end of each period. In addition, you need to take into account
the costs of Technicians, inflation and the rise in the revenue,
overheads and working capital consideration, which are the
same for the Advanced Suite. The selling price per package of
the Standard Suite is £550. The discount will also be the same
as with Advanced Suite.
If WILLIAMS invests in Standard Suite, then the discount rate
that would be required to assess the NPV would be 12%.
New Drop-in Centre
The manager in charge of sales has just informed your company
that they plan to open a Drop-in Centre in London and it is
hoped that this Centre will be opened for business on 1April
2020. You have also been informed that to start with, the
company will only sell 2 types of service as packages: Entry
Level package (ELP) and Advanced Level package (ALP). This
will be done to test the market and see if the business will
break-even in the same period. These two are the most popular
asked for packages and will be offered at £300 for ELP and
£400 for ALP.
The company has provided you with the following information
regarding the costs and estimated sales for the period mentioned
above.
WILLIAMS plan to put in £6,000 as start-up capital and plan to
sell a total of 1320 (combined) of ELP and ALP for the same
period. They are not sure which of the two services will produce
the most profits for WILLIAMS.
Total budgeted sales for each month are as follows: April 440,
May 440 and June 440, of which 30% of each month will be for
ALP. You will be required to assess the best product

19. combination of sales for the period.
To help with the setup of the Centre, the company has just
concluded a deal with one of the high street banks to get a loan
of £21,000 on the 1st of May 2020. The interest on this loan
will be 3.5% to be paid every month. The company will be
required to make 12 equal payments to repay the loan starting
end of June 2020.
Financial information
As mentioned above the company plans to sell a total of 1260
product packages between 1st April and June 2020. The fixed
costs for the period are as below:
Rent
£ 15,500
Telephone
£ 1,900
Loan Interest
£ 1,470
Insurance
£ 6,200
Electricity and Gas
£ 3,000
Business Rates
£ 4,500
Fixed cost specific to products
ELP
ALP
Marketing
21,000
£ 25,000
Administration

20. £ 7,500
£ 11,500
Staff Salary
£ 19,500
£ 23,000
From their costs estimates, the variable cost of the services are
£180 for the ELP and £210 for the ALP. The fixed costs are for
the whole period, so they are not affected by the level of
service. However, the variable costs will increase with services
output (ie sales output multiplied with variable cost per
product).
Revenue from the sale of ELP and ALP will be on the basis of
30% cash in the same month, and the remaining 70% credit to
be paid the following month.
Requirement:
You will be required to write a management report to the
management of Williams limited directors in which the
following points should be discussed.
· Provide an explanation on the different sources of funding the
company can have and their advantages and disadvantages. You
should make recommendations as to how the company can
manage the same to help in the planned expansion program.
· Analyse the Investment proposals by using NPV and provide
recommendations. You should also briefly comment on other
investment proposal techniques that Williams Limited may use,
and the limitations of using those techniques
· The use of management tools such as Breakeven analysis and
Budgets.
· A computation of your breakeven analysis and the cash budget
for the first 3 months.
· An evaluation of the estimated company performance or
position during the same period

21. · A detailed Literature Review of the tools you have used such
as breakeven analysis and budgets and their importance to
business.
· Other issues for management to consider that you think are
vital for them to survive and make a profit
Assignment Guidelines
Structure
You have been asked to produce a report. It should contain the
following:
· Appropriate coversheet (as attached in this document)
· Title Page, including the given title in full.
· Executive Summary
· Contents Page
·
· Introduction
· Literature review to support your accounting models used.
· Sources of Funding
· Investment appraisal
· Cash budgeting
· Breakeven analysis
· Evaluation
· Any other issues to be considered.
· Conclusions and Recommendations
· Appendices which should be numbered.
· Make sure you refer your reader to them as required.
Layout
Your work should be word processed in accordance with the
following:
· Font style, Arial, font size 12
· 1.5 line spacing.
· The page orientation should be ‘portrait’
· Margins on both sides of the page should be no less than 2.5
cm
· Pages should be numbered
· Your name should not appear on the script.