MGT450.W5A1.06.2014 Description: Total Possible Score: 19.00 Selects an Organization and Describes Its History, Products, and Major Competitors Total: 2.50 Distinguished - Selects an organization and thoroughly describes its history, products, and major competitors. Proficient - Selects an organization and describes its history, products, and major competitors. Minor details are missing. Basic - Selects an organization and partially describes its history, products, and major competitors. Relevant details are missing. Below Expectations - Selects an organization and attempts to describe its history, products, and major competitors; however, significant details are missing. Non-Performance - The description of the selected organization’s history, products, and major competitors is either nonexistent or lacks the components described in the assignment instructions. Explains the Current Situation of the Organization in the Market Total: 2.00 Distinguished - Thoroughly explains the current situation of the organization in the market. Proficient - Explains the current situation of the organization in the market. Minor details are missing. Basic - Partially explains the current situation of the organization in the market. Relevant details are missing. Below Expectations - Attempts to explain the current situation of the organization in the market; however, significant details are missing. Non-Performance - The explanation of the current situation of the organization in the market is either nonexistent or lacks the components described in the assignment instructions. Develops a SWOT Analysis to Determine Areas That Offer Opportunities for Change Total: 4.00 Distinguished - Develops a comprehensive SWOT analysis to determine areas that offer opportunities for change. The analysis is thoroughly supported with scholarly sources. Proficient - Develops a SWOT analysis to determine areas that offer opportunities for change. The analysis is supported with scholarly sources but is slightly underdeveloped. Basic - Develops a limited SWOT analysis to determine areas that offer opportunities for change. The analysis is minimally supported with scholarly sources and/or is underdeveloped. Below Expectations - Attempts to develop a SWOT analysis to determine areas that offer opportunities for change; however, the analysis is not supported with scholarly sources and/or is significantly underdeveloped. Non-Performance - The development of SWOT analysis to determine areas that offer opportunities for change is either nonexistent or lacks the components described in the assignment instructions. Chooses at Least Three Areas From the SWOT Analysis and Explains Why the Chosen Areas are Essential to the Strategic Plan Total: 4.00 Distinguished - Chooses at least three areas from th ...

1. MGT450.W5A1.06.2014
Description:
Total Possible Score: 19.00
Selects an Organization and Describes Its History, Products,
and Major

2. Competitors
Total: 2.50
Distinguished - Selects an organization and thoroughly
describes its history,
products, and major competitors.
Proficient - Selects an organization and describes its history,
products, and
major competitors. Minor details are missing.
Basic - Selects an organization and partially describes its
history, products,
and major competitors. Relevant details are missing.

3. Below Expectations - Selects an organization and attempts to
describe its
history, products, and major competitors; however, significant
details are
missing.
Non-Performance - The description of the selected
organization’s history,
products, and major competitors is either nonexistent or lacks
the components
described in the assignment instructions.
Explains the Current Situation of the Organization in the Market
Total: 2.00

4. Distinguished - Thoroughly explains the current situation of the
organization in
the market.
Proficient - Explains the current situation of the organization in
the market.
Minor details are missing.
Basic - Partially explains the current situation of the
organization in the
market. Relevant details are missing.
Below Expectations - Attempts to explain the current situation
of the
organization in the market; however, significant details are
missing.

5. Non-Performance - The explanation of the current situation of
the organization
in the market is either nonexistent or lacks the components
described in the
assignment instructions.
Develops a SWOT Analysis to Determine Areas That Offer
Opportunities for Change
Total: 4.00
Distinguished - Develops a comprehensive SWOT analysis to
determine areas that
offer opportunities for change. The analysis is thoroughly

6. supported with
scholarly sources.
Proficient - Develops a SWOT analysis to determine areas that
offer
opportunities for change. The analysis is supported with
scholarly sources but
is slightly underdeveloped.
Basic - Develops a limited SWOT analysis to determine areas
that offer
opportunities for change. The analysis is minimally supported
with scholarly
sources and/or is underdeveloped.
Below Expectations - Attempts to develop a SWOT analysis to
determine areas that
offer opportunities for change; however, the analysis is not

7. supported with
scholarly sources and/or is significantly underdeveloped.
Non-Performance - The development of SWOT analysis to
determine areas that offer
opportunities for change is either nonexistent or lacks the
components described
in the assignment instructions.
Chooses at Least Three Areas From the SWOT Analysis and
Explains Why the Chosen
Areas are Essential to the Strategic Plan
Total: 4.00

8. Distinguished - Chooses at least three areas from the SWOT
analysis and
thoroughly explains why the chosen areas are essential to the
strategic plan.
The explanation is fully supported by relevant scholarly
sources.
Proficient - Chooses at least three areas from the SWOT
analysis and explains
why the chosen areas are essential to the strategic plan. The
explanation is
supported with scholarly sources but is slightly underdeveloped.
Basic - Chooses at least three areas from the SWOT analysis
and partially
explains why the chosen areas are essential to the strategic plan.
The
explanation is minimally supported with scholarly sources
and/or is
underdeveloped.

9. Below Expectations - Chooses at least three areas from the
SWOT analysis and
attempts to explain why the chosen areas are essential to the
strategic plan;
however, the explanation is not supported with scholarly
sources and/or is
significantly underdeveloped.
Non-Performance - The explanation of the chosen areas of the
SWOT analysis is
either nonexistent or lacks the components described in the
assignment
instructions.

10. Explains a Method to Measure the Success of the Proposed
Strategic Plan
Total: 3.00
Distinguished - Thoroughly explains a method to measure the
success of the
proposed strategic plan. The explanation is fully supported by
relevant
scholarly sources.
Proficient - Explains a method to measure the success of the
proposed strategic
plan. The explanation is supported with scholarly sources, but is
slightly
underdeveloped.
Basic - Partially explains a method to measure the success of

11. the proposed
strategic plan. The explanation is minimally supported with
scholarly sources
and/or is underdeveloped.
Below Expectations - Attempts to explain a method to measure
the success of the
proposed strategic plan; however, the explanation is not
supported with
scholarly sources and/or is significantly underdeveloped.
Non-Performance - The explanation of a method to measure the
success of the
proposed strategic plan is either nonexistent or lacks the
components described
in the assignment instructions.

12. Critical Thinking: Explanation of Issues
Total: 0.75
Distinguished - Clearly and comprehensively explains the issue
to be considered,
delivering all relevant information necessary for a full
understanding.
Proficient - Clearly explains the issue to be considered,
delivering enough
relevant information for an adequate understanding.
Basic - Briefly explains the issue to be considered, delivering
minimal
information for a basic understanding.

13. Below Expectations - Briefly explains the issue to be
considered, but may not
deliver additional information necessary for a basic
understanding.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.
Critical Thinking: Evidence
Total: 0.75

14. Distinguished - Employs persuasive and applicable information
from credible
sources to develop an ample analysis or synthesis of the topic.
Viewpoints of
experts are scrutinized thoroughly.
Proficient - Employs applicable information from credible
sources to develop an
analysis of the topic.
Basic - Identifies applicable information from credible sources,
but may neglect
the application of such information toward the analysis of the
topic.
Below Expectations - Presents information from external
sources, but such

15. information may lack credibility and/or relevance. Neglects to
apply such
information toward the analysis of the topic.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.50
Distinguished - Displays meticulous comprehension and
organization of syntax and
mechanics, such as spelling and grammar. Written work

16. contains no errors and is
very easy to understand.
Proficient - Displays comprehension and organization of syntax
and mechanics,
such as spelling and grammar. Written work contains only a few
minor errors and
is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling
and grammar. Written work contains a few errors which may
slightly distract the
reader.
Below Expectations - Fails to display basic comprehension of
syntax or
mechanics, such as spelling and grammar. Written work

17. contains major errors
which distract the reader.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.
Written Communication: APA Formatting
Total: 0.50
Distinguished - Accurately uses APA formatting consistently
throughout the
paper, title page, and reference page.

18. Proficient - Exhibits APA formatting throughout the paper.
However, layout
contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting
throughout the paper.
However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There
are frequent errors, making the layout difficult to distinguish as
APA.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.

19. Written Communication: Page Requirement
Total: 0.50
Distinguished - The length of the paper is equivalent to the
required number of
correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number
of correctly formatted pages.

20. Basic - The length of the paper is equivalent to at least three
quarters of the
required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half
of the required number of correctly formatted pages.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.
Written Communication: Resource Requirement

21. Total: 0.50
Distinguished - Uses more than the required number of
scholarly sources,
providing compelling evidence to support ideas. All sources on
the reference
page are used and cited correctly within the body of the
assignment.
Proficient - Uses the required number of scholarly sources to
support ideas. All
sources on the reference page are used and cited correctly
within the body of
the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some
sources may not be scholarly. Most sources on the reference
page are used within

22. the body of the assignment. Citations may not be formatted
correctly.
Below Expectations - Uses an inadequate number of sources
that provide little or
no support for ideas. Sources used may not be scholarly. Most
sources on the
reference page are not used within the body of the assignment.
Citations are not
formatted correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components
described in the instructions.

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