BUS220 – Workplace Learning 2 Assessment item 10: Assignment 1: Career Research Report STREAM 3 ALLOCATION OF MARKS: Task requirements Allocation of marks EXECUTIVE SUMMARY 5 INTRODUCTION 10 BODY 55 CONCLUSION 10 REFERENCING 10 PRESENTATION 10 TOTAL 100 % of your final grade 30% BUS220 – Workplace Learning 2 Assessment item 10: Assignment 1: Career Research Report STREAM 3 MARKING CRITERIA High Distinction 85-100 Distinction 75 – 84.5 Credit 65 – 74.5 Pass 50 - 64.5 Fail 0 – 49.5 EXECUTIVE SUMMARY: Mark / 5 Indicates aim of the assignment Outline of report structure Main points previewed Comprehensive, succinct purpose and significance of the main points are clearly explained and signposted through the report structure. Provides a clear and concise summary of the report and a clear, concise identification of the main points. Provides a summary of the report that identifies the significant aspects and how they inter- relate. Attempts to identify the requirements, but does not draw out their significance in relation to the assignment. Does not identify or provides only a limited identification of the requirements for the introduction. INTRODUCTION: Mark / 10 Introduction identifies and describes the nature and purpose of the assignment Comprehensively and succinctly identifies the nature and purpose of the assignment Clearly and concisely identifies the nature and purpose of the assignment Identifies the nature and purpose of the assignment Attempts to identify the nature and purpose of the assignment Does not identify or provides only a limited identification of the nature or purpose of the assignment BODY: Mark / 55 Clear and comprehensive answers to the questions provided using references and personal insight. Outstanding and insightful answers to the questions demonstrating extensive research and in-depth personal insight. Clearly and concisely developed answers to the questions, evidence of broad research and developed personal insight Answers provided are clear showing evidence of research and personal insight. Answers provided are limited in their exploration and show limited research and personal insight. Fails to provide clear and comprehensive answers to the questions and provides no references or personal insight. Demonstrates soundness and thoroughness of your research Information gathered is particularly relevant enabling depth and knowledge that are particularly pertinent demonstrating depth of research. Information obtained demonstrates sound comprehension research. Information provided has a reasonable depth of understanding and demonstrates soundness and thoroughness of research Some information irrelevant; inadequate range/depth of research. Information selected is not relevant ...

1. BUS220 – Workplace Learning 2
Assessment item 10: Assignment 1: Career Research Report
STREAM 3
ALLOCATION OF MARKS:
Task requirements
Allocation
of marks
EXECUTIVE SUMMARY 5
INTRODUCTION 10
BODY
55

2. CONCLUSION
10
REFERENCING
10
PRESENTATION
10
TOTAL 100
% of your final grade 30%
BUS220 – Workplace Learning 2
Assessment item 10: Assignment 1: Career Research Report
STREAM 3

3. MARKING CRITERIA High Distinction
85-100
Distinction
75 – 84.5
Credit
65 – 74.5
Pass
50 - 64.5
Fail
0 – 49.5
EXECUTIVE SUMMARY: Mark / 5
Indicates aim of the
assignment
Outline of report
structure
Main points
previewed
Comprehensive,
succinct purpose and
significance of the
main points are
clearly explained and
signposted through
the report structure.
Provides a clear and
concise summary of
the report and a
clear, concise

4. identification of the
main points.
Provides a summary of
the report that identifies
the significant aspects
and how they inter-
relate.
Attempts to identify
the requirements,
but does not draw
out their significance
in relation to the
assignment.
Does not identify or
provides only a
limited identification
of the requirements
for the introduction.
INTRODUCTION: Mark / 10
Introduction
identifies and
describes the nature
and purpose of the
assignment
Comprehensively
and succinctly
identifies the nature
and purpose of the
assignment

5. Clearly and concisely
identifies the nature
and purpose of the
assignment
Identifies the nature and
purpose of the
assignment
Attempts to identify
the nature and
purpose of the
assignment
Does not identify or
provides only a
limited identification
of the nature or
purpose of the
assignment
BODY: Mark / 55
Clear and
comprehensive
answers to the
questions provided
using references and
personal insight.
Outstanding and
insightful answers to
the questions
demonstrating
extensive research

6. and in-depth
personal insight.
Clearly and
concisely developed
answers to the
questions, evidence
of broad research
and developed
personal insight
Answers provided are
clear showing evidence
of research and personal
insight.
Answers provided
are limited in their
exploration and
show limited
research and
personal insight.
Fails to provide clear
and comprehensive
answers to the
questions and
provides no
references or
personal insight.
Demonstrates
soundness and
thoroughness of
your research

7. Information
gathered is
particularly relevant
enabling depth and
knowledge that are
particularly pertinent
demonstrating depth
of research.
Information obtained
demonstrates sound
comprehension
research.
Information provided has
a reasonable depth of
understanding and
demonstrates soundness
and thoroughness of
research
Some information
irrelevant;
inadequate
range/depth of
research.
Information selected
is not relevant or of
poor quality and
insufficient.
Research is not
logical, relevant or
suitable.
CONCLUSION: Mark / 10

8. Main points
summarised and
linked to discussion.
Comprehensive,
clear and concise
summary provided.
Comprehensive
summary provided.
Good, reasonably
thorough summary
provided.
Adequate but basic
summary provided.
Little or no summary
provided.
REFERENCING: Mark /10
APA 6 referencing of
at least six different
resources.
Both the in text and
end reference list are
consistent in terms
of style and
application of APA 6.
Six or more

9. references used.
The style is consistent
throughout the text
and end reference
list. Application is still
inconsistent with
some points
remaining
unreferenced.
5 references
There is consistent style,
but application is not
consistent with some
errors.
3 – 4 references used
There is an attempt
to apply referencing,
but style and
application are
inconsistent.
1 – 2 references
used
There is limited or
no attempt at in text
or end of text
referencing.
PRESENTATION: Mark / 10

10. Clear and
appropriate
structure
All paragraphs are
appropriately
structured so each
contains a single
Paragraphs are
mostly appropriately
structured with
logical use of
Paragraphs contain a
single topic. Some are
less well developed
(fragments) or have
Paragraphs show
some arrangement
into related ideas
but the topic is
Paragraph topics are
unclear and there is
little structure for
ideas.
BUS220 – Workplace Learning 2
Assessment item 10: Assignment 1: Career Research Report
STREAM 3

11. MARKING GUIDE EXPLANATIONS
• EXECUTIVE SUMMARY
A summary highlighting the aim of the report by outlining the
report structure and previewing the main
points
• INTRODUCTION
Introduction identifies and describes the nature and purpose of
the assignment
• BODY
RESEARCH: Genuine research of three specific fields of
employment in your discipline as outlined in
section 1
Section 1:
• You are required to research three specific fields of
employment in your discipline that you
are interested in pursuing a career in.
• Your research should be undertaken with respects to discuss
all aspects of the ‘field’ including the
following: the nature of the work, the environment, the
education, skills, training and personality
traits required to be successful, average salaries, the labour

12. market outlook, related position,
typical employers, etc. Sources to use include: books,
periodicals, newspapers, professional
journals, and websites.
SOUNDNESS AND THOROUGHNESS: Soundness and
thoroughness of your research of specific
employer in each field.
Section 2:
• This section of the assignment required you to research a
specific employer in each ‘field’ you
have researched in section 1.
• You are required to include the following in your report the
nature of the employer including
the size of the organisation, its history, the organisational
structure, its culture and/or mission,
branches or subsidiaries, clients or customers, products or
services, opportunities for
topic. Demonstrates
a clear and logical
progression of
points, with clearly
linked paragraphs
evidence and
argument.
Demonstrates a clear
progression of points,
and paragraphs
mostly clearly linked.

13. more than one topic
(overly long). Whilst a
relationship between the
points are clear, the
essay has some missing
links and/or structural
errors
implicit or unclear.
Paragraphs tend to
be fragmented or
overly long. Has a
discernible
structure, but lacks
coherence
Paragraphs
are fragmented or
overly long. No
discernible structure
or progression of
points.
Depth of reflection Writing
demonstrates an in-
depth reflection on
personal career,
including substantial
supporting details
and examples
Writing demonstrates
a thorough reflection
on personal career,
including some
supporting details

14. and examples
Writing demonstrates a
limited reflection on
personal career,
including minimal
supporting details and
examples
Writing
demonstrates a
minimal reflection
on personal career,
including a few
supporting details
and examples
Writing
demonstrates lack of
reflection on
personal career,
with no details.
Mark / 100
Worth 30% of your final grade
BUS220 – Workplace Learning 2
Assessment item 10: Assignment 1: Career Research Report
STREAM 3

15. promotion, etc. Most medium to large size organisations has
this information on their web site.
However, you are encouraged to research information from
other resources other than the
organization itself.
CAREER PATH: Ability to discuss career path options for each
field
Section 3:
• A description of the typical career path one follows as he/she
advances in this career. What
is an entry---level position? What are other names of entry---
level positions? Is there more
than one path one could take? What is the middle to upper level
positions? What degree is
required?
INTEGRATION: A degree of integration in discussion in
moving from analysis of the ‘fields’ to self---
reflection
Section 4:
• Your reflection to the above three sections. For instance,
reflect on how well you think you
would fit in with this employer. Describe your satisfaction in
working in the career field you've
investigated.
• How has this research confirmed or changed your plans and
why? Are there any areas in which
you need to continue to develop skills? Which aspects of the

16. field/position do you like/dislike
and why?
• Which aspects/characteristics do/do not fit? Refer to the
exercises completed on interests,
skills, and values. Specifically state how there is, or is not a
match. Thorough and thoughtful
analysis is critical to this section. Give specifics!
• CONCLUSION
Main points summarised and linked to discussion
• PRESENTATION
Clear expression and appropriate structure
Your expression should be easy to follow and you have
proofread and eliminated typographical,
spelling, punctuation and grammar errors, which conveys depth
of reflection.
• REFERENCING AND CITATIONS: APA referencing of at
least six different resources
The report must include references from at least six different
resources consisting of the print
resources, web or other sources.
Ensure you follow the APA guidelines found at
http://www.csu.edu.au/division/studserv/my-•-
studies/learning/tutorial/following

17. http://www.csu.edu.au/division/studserv/my-
[Title page]
Executive Summary
BUS220 – STREAM 3: Career Research Report Table of
Content
Contents
Executive Summary
...............................................................................................
........... 2
Introduction
...............................................................................................
...................... 7
1.[ specific field]
...............................................................................................
................ 8
1.1 [area / field]
...............................................................................................
............. 8

18. 1.1.1 The nature of the work
........................................................................................ 8
1.1.2 The
environment............................................................................
...................... 8
1.1.3 The education
...............................................................................................
....... 8
1.1.4 Skills
...............................................................................................
....................... 8
1.1.5 Training personality traits required to be successful
.......................................... 8
1.1.6 Average Salaries
...............................................................................................
.... 8
1.1.7 The labour market outlook
.................................................................................. 8
1.1.8 Related positions
...............................................................................................
.. 8
1.1.9 Typical employer
...............................................................................................
... 8
1.2 [employer]
...............................................................................................

19. ............... 8
1.2.1 The nature of the employer including the size of the
organization .................... 8
1.2.2 Organisation history
.............................................................................................
8
1.2.3 Organisational structure
...................................................................................... 8
1.2.4 Culture and/or mission
........................................................................................ 8
1.2.5 Branches or subsidiaries
...................................................................................... 8
1.2.6 Clients or customers
............................................................................................ 8
1.2.7 Products or services
.............................................................................................
8
1.2.8 opportunities for
promotion...............................................................................
. 8
1.3: Career path
...............................................................................................
............. 8
1.3.1 Entry level position
..............................................................................................
8

20. 1.3.2 Other names of entry level positions
.................................................................. 8
1.3.3 More than one career path one could take
......................................................... 8
1.3.4 Middle to upper level positions
........................................................................... 8
1.3.5 Qualifications required
........................................................................................ 8
1.4:
Reflection...............................................................................
............................... 8
1.4.1 How well would I fit in?
....................................................................................... 8
1.4.2 Satisfaction with the career
................................................................................. 8
1.4.3 Research confirmed or changed plans
................................................................ 8
1.4.4 Areas to develop skills
......................................................................................... 8
2.[ specific field]
...............................................................................................
................ 8

21. 2.1 [area / field]
...............................................................................................
............. 9
2.1.1 The nature of the work
........................................................................................ 9
2.1.2 The
environment............................................................................
...................... 9
2.1.3 The education
...............................................................................................
....... 9
2.1.4 Skills
...............................................................................................
....................... 9
2.1.5 Training personality traits required to be successful
.......................................... 9
2.1.6 Average Salaries
...............................................................................................
.... 9
2.1.7 The labour market outlook
.................................................................................. 9
2.1.8 Related positions
...............................................................................................
.. 9
2.1.9 Typical employer
.............................................................................................. .
... 9

22. 2.2 [employer]
...............................................................................................
............... 9
2.2.1 The nature of the employer including the size of the
organisation .................... 9
2.2.2 Organisation history
.............................................................................................
9
2.2.3 Organisational structure
...................................................................................... 9
2.2.4 Culture and/or mission
........................................................................................ 9
2.2.5 Branches or subsidiaries
...................................................................................... 9
2.2.6 Clients or customers
............................................................................................ 9
2.2.7 Products or services
.............................................................................................
9
2.2.8 opportunities for
promotion...............................................................................
. 9
2.3: Career path
...............................................................................................
............. 9

23. 2.3.1 Entry level position
..............................................................................................
9
2.3.2 Other names of entry level positions
.................................................................. 9
2.3.3 More than one career path one could take
......................................................... 9
2.3.4 Middle to upper level positions
........................................................................... 9
2.3.5 Qualifications required
........................................................................................ 9
2.4:
Reflection...............................................................................
............................... 9
2.4.1 How well would I fit in?
....................................................................................... 9
2.4.2 Satisfaction with the career
................................................................................. 9
2.4.3 Research confirmed or changed plans
................................................................ 9
2.4.4 Areas to develop skills
......................................................................................... 9
3.[ specific field]
...............................................................................................
................ 9

24. 3.1 [area / field]
...............................................................................................
........... 10
3.1.1 The nature of the work
...................................................................................... 10
3.1.2 The
environment............................................................................
.................... 10
3.1.3 The education
...............................................................................................
..... 10
3.1.4 Skills
...............................................................................................
..................... 10
3.1.5 Training personality traits required to be successful
........................................ 10
3.1.6 Average Salaries
...............................................................................................
.. 10
3.1.7 The labour market outlook
................................................................................ 10
3.1.8 Related positions
...............................................................................................
10
3.1.9 Typical employer

25. ...............................................................................................
. 10
3.2 [employer]
...............................................................................................
............. 10
3.2.1 The nature of the employer including the size of the
organisation .................. 10
3.2.2 Organisation history
...........................................................................................
10
3.2.3 Organisational structure
.................................................................................... 10
3.2.4 Culture and/or mission
...................................................................................... 10
3.2.5 Branches or subsidiaries
.................................................................................... 10
3.2.6 Clients or customers
.......................................................................................... 10
3.2.7 Products or services
...........................................................................................
10
3.2.8 opportunities for
promotion.......................................................................... ....
10
3.3: Career path
...............................................................................................

26. ........... 10
3.3.1 Entry level position
.......................................................................................... ..
10
3.3.2 Other names of entry level positions
................................................................ 10
3.3.3 More than one career path one could take
....................................................... 10
3.3.4 Middle to upper level positions
......................................................................... 10
3.3.5 Qualifications required
...................................................................................... 10
3.4:
Reflection...............................................................................
............................. 10
3.4.1 How well would I fit in?
..................................................................................... 10
3.4.2 Satisfaction with the career
............................................................................... 10
3.4.3 Research confirmed or changed plans
.............................................................. 10
3.4.4 Areas to develop skills
....................................................................................... 10
Reflection

27. ...............................................................................................
........................ 10
Conclusion
...............................................................................................
....................... 10
References
...............................................................................................
...................... 10
Introduction
1. [state specific field]
1.1 [area / field]
1.1.1 The nature of the work
1.1.2 The environment
1.1.3 The education
1.1.4 Skills

28. 1.1.5 Training personality traits required to be successful
1.1.6 Average Salaries
1.1.7 The labour market outlook
1.1.8 Related positions
1.1.9 Typical employer
1.2 [state employer]
1.2.1 The nature of the employer including the size of the
organization
1.2.2 Organisation history
1.2.3 Organisational structure
1.2.4 Culture and/or mission
1.2.5 Branches or subsidiaries
1.2.6 Clients or customers
1.2.7 Products or services
1.2.8 opportunities for promotion
1.3: Career path
1.3.1 Entry level position

29. 1.3.2 Other names of entry level positions
1.3.3 More than one career path one could take
1.3.4 Middle to upper level positions
1.3.5 Qualifications required
1.4: Reflection
1.4.1 How well would I fit in?
1.4.2 Satisfaction with the career
1.4.3 Research confirmed or changed plans
1.4.4 Areas to develop skills
2. [state specific field]
2.1 [area / field]
2.1.1 The nature of the work
2.1.2 The environment
2.1.3 The education
2.1.4 Skills
2.1.5 Training personality traits required to be successful

30. 2.1.6 Average Salaries
2.1.7 The labour market outlook
2.1.8 Related positions
2.1.9 Typical employer
2.2 [state employer]
2.2.1 The nature of the employer including the size of the
organisation
2.2.2 Organisation history
2.2.3 Organisational structure
2.2.4 Culture and/or mission
2.2.5 Branches or subsidiaries
2.2.6 Clients or customers
2.2.7 Products or services
2.2.8 opportunities for promotion
2.3: Career path
2.3.1 Entry level position
2.3.2 Other names of entry level positions

31. 2.3.3 More than one career path one could take
2.3.4 Middle to upper level positions
2.3.5 Qualifications required
2.4: Reflection
2.4.1 How well would I fit in?
2.4.2 Satisfaction with the career
2.4.3 Research confirmed or changed plans
2.4.4 Areas to develop skills
3. [state specific field]
3.1 [area / field]
3.1.1 The nature of the work
3.1.2 The environment
3.1.3 The education
3.1.4 Skills
3.1.5 Training personality traits required to be successful
3.1.6 Average Salaries

32. 3.1.7 The labour market outlook
3.1.8 Related positions
3.1.9 Typical employer
3.2 [state employer]
3.2.1 The nature of the employer including the size of the
organisation
3.2.2 Organisation history
3.2.3 Organisational structure
3.2.4 Culture and/or mission
3.2.5 Branches or subsidiaries
3.2.6 Clients or customers
3.2.7 Products or services
3.2.8 opportunities for promotion
3.3: Career path
3.3.1 Entry level position
3.3.2 Other names of entry level positions
3.3.3 More than one career path one could take

33. 3.3.4 Middle to upper level positions
3.3.5 Qualifications required
3.4: Reflection
3.4.1 How well would I fit in?
3.4.2 Satisfaction with the career
3.4.3 Research confirmed or changed plans
3.4.4 Areas to develop skills
Reflection
Conclusion
References
SCHOOL OF MANAGEMENT AND MARKETING
Assignment 1:
Career Research Report

34. SCHOOL OF MANAGEMENT AND MARKETING
Assignment 1 Details:Value of 30%; contributes to your overall
subject markDue 11:59pm – Thursday, 5 April 2018Submission
via TurnitinLength: 5,000 words approx.Late submissions
allowed via Turnitin (penalties will apply)Research Report
format APA referencing
SCHOOL OF MANAGEMENT AND MARKETING
Research Report Template & Marking Criteria
Please download the Table of Contents template to use as a
guide:
Go to Interact 2 Navigation Pane
> Learning Content and Activities
> Assessment Items
> Assessment Items Folder
> Stream 3 Folder
> Assessment item 2: Assignment 1 – Career
Research Report
> Table of contents template: S3_career report
TofC.pdf
> Marking criteria:
10_1_S3_Research_criteria.pdf

35. *
SCHOOL OF MANAGEMENT AND MARKETING
Assignment ObjectiveThe purpose of this task is to research
three industries of which you are interested in. This will enable
a better understanding of what is required of you for each
industry and give you direction of your career.You must submit
a career research report which requires you to research and
report on three (3) industries you are interested in and discuss
the following sections for each industry.Compulsory to cover
the following 4 sections:
SCHOOL OF MANAGEMENT AND MARKETING
Section 1:You are required to research three specific fields of
employment within your discipline that you are interested in
pursuing a career in.Within your discipline means it is within
the specialisation of your Business degree (see next slide)Your
research should include the following: the nature of the work,
the environment, the education, skills, training and personality
traits required to be successful, average salaries, the labour
market outlook, related positions and typical employers.
SCHOOL OF MANAGEMENT AND MARKETING
Section 1: ‘Fields’ of employment within your discipline
You will choose three ‘fields’/area if you are specialising in
Marketing
Examples: Public RelationsAdvertisingMedia &

36. CommunicationsSales & Direct marketing Market
researchJournalism
If you are specialising in Marketing, your fields of employment
will be in the areas of Public Relations, Advertising, Media,
Sales, Market research, etc.
There are many more examples to choose from, so that is up to
you to do your research on those areas.
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 1: ‘Fields’ of employment within your discipline
You will choose three ‘fields’/area if you are specialising in
Management
This discipline is broader, so you can use specific job roles
Examples: Operations managerProject managerOffice or
Property manager Director, CEO, etc.You can also be general
and use different business areas:
logistics, procurement, international business, corporate
If you are specialising in Management, your fields of
employment will be in the general business areas or use specific
job roles (see above)

37. There are many more examples to choose from, so that is up to
you to do your research on those areas.
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 1: ‘Fields’ of employment within your discipline
You will choose three ‘fields’/area if you are specialising in
Human Resource Management
Examples: Workforce/succession planningRecruitment &
Staffing Compensation, benefits, payroll, etc.Compliance &
SafetyEmployee & Industrial relationsLearning & Development
If you are specialising in Human Resource Management, your
fields of employment will be in the areas of Workforce
planning, Recruitment, Employee/Industrial relations, etc.
There are many more examples to choose from, so that is up to
you to do your research on those areas.
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 2: Specific employers within each field
You will choose three employers from each field

38. You are required to include the following in your report:the
nature of the employer including the size of the organisation
and its historythe organisational structureits culture and/or
mission, valuesbranches or subsidiariesclients or customers
products or servicesopportunities for promotion, etc.
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 2: Choose specific employer in each 3 fields
Example Structure:
Public Relations
1 employer that specialises or mainly focuses on public
relations
Advertising
1 employer that specialises or mainly focuses on advertising
Media & Communications
1 employer that specialises or mainly focuses on media or
communications

39. *
SCHOOL OF MANAGEMENT AND MARKETING
Section 3: Discuss your Career Path for each field
A description of the typical career path one follows as he/she
advances in this career
What is an entry level position? What are other names of entry
level positions? Is there more than one path one could take?
What are the middle to upper level positions? What
qualifications are required?
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 4: Reflections on your findings & researchReflect on
how well you think you’d fit in with each employerDescribe
your satisfaction in working in each career field Has this
research confirmed or changed your plans and why?Are there
any areas you need to continue to develop skills?Which aspects
of the field/position do you like/dislike & why?Which
aspects/characteristics do/do not fit? Refer to the exercises
completed on interests, skills, and values, personality, and self-
reflectionInclude a summarising or concluding reflection piece

40. at the end of the report (see next slide for structure)
*
SCHOOL OF MANAGEMENT AND MARKETING
Section 4: Reflections on your findings & research
Reflection on 1st career field & employer
How well did you fit in, satisfaction with this area,
research confirmed or changed plans, etc.
Reflection on 2nd career field & employer
How well did you fit in, satisfaction with this area,
research confirmed or changed plans, etc.
Reflection on 3rd career field & employer
How well did you fit in, satisfaction with this area,
research confirmed or changed plans, etc.
Reflection (overall reflection from all three fields)
Integrate your research to your career and provide an
overall perspective and reflection of your discipline
*

41. SCHOOL OF MANAGEMENT AND MARKETING
References & Citations
The report must include references from at least six different
resources consisting of the print resources, web or other
sourcesSources to use include: books, periodicals, newspapers,
professional journals, trade journals and websitesEnsure that
sources used are accurate, unbiased and reliableUse APA style
of referencing – include reference list & in-text citations (see
Study Support Team for assistance)
http://scci.csu.edu.au/salusjournal/wp-
content/uploads/sites/29/2013/05/APA-Referencing-
Summary.pdf
http://scci.csu.edu.au/salusjournal/wp-
content/uploads/sites/29/2013/05/APA-Referencing-
Summary.pdf
*
SCHOOL OF MANAGEMENT AND MARKETING
Allocation of Marks
Executive Summary 5
Introduction 10

42. Body (4 Sections) 55
Conclusion 10
Referencing 10
Presentation 10
TOTAL 100%
% of your final grade 30%
Please refer to your Subject Outline for the Marketing Criteria
Rubric
*
SCHOOL OF MANAGEMENT AND MARKETING
Questions & Concerns
Please contact your Lecturer:
Arthur De Jesus
[email protected]
In class, Wednesdays from 5:30-8:30pm

43. *
Assessment item 2
Assignment 1: Career Research Report
Value: 30%
Due date: 05-Apr-2018
Return date: 27-Apr-2018
Length: Approx. 5,000 words
Submission method options
Alternative submission method
Task
The purpose of this task is to research three industries of which
you are interested in. This will enable a better understanding of
what is required of you for each industry and give you direction
of your career.
You must submit a career research report (via TURNITIN)
which requires you to research and report on three (3) industries
you are interested in and discuss the following sections for each
industry.
The following sections must be covered:
Section 1:
You are required to research three specific fields of employment
in your discipline that you are interested in pursuing a career
in.
Your research should be undertaken with respect to discussion
of all aspects of the ‘field’ including the following: the nature
of the work, the environment, the education, skills, training and
personality traits required to be successful, average salaries, the
labour market outlook, related positions and typical employers.
Sources to use include: books, periodicals, newspapers,
professional journals, trade journals and websites.

44. Section 2:
This section of the assignment requires you to research
a specific employer in each ‘field’ you have researched in
section 1.
You are required to include the following in your report: the
nature of the employer including the size of the organisation, its
history, the organisational structure, its culture and/or mission,
branches or subsidiaries, clients or customers, products or
services, opportunities for promotion, etc. Most medium to
large size organisations have this information on their web site.
However, you are encouraged to research information from
other resources other than the organization itself.
Section 3:
A description of the typical career path one follows as he/she
advances in this career. What is an entry level position? What
are other names of entry level positions? Is there more than one
path one could take? What are the middle to upper level
positions? What qualifications are required?
Section 4:
Your reflection on the above three sections. For instance, reflect
on how well you think you would fit in with this employer.
Describe your satisfaction in working in the career field you
have investigated. How has this research confirmed or changed
your plans and why? Are there any areas in which you need to
continue to develop skills? Which aspects of the field/position
do you like/dislike and why? Which aspects/characteristics
do/do not fit? Refer to the exercises completed on interests,
skills, and values. Specifically state how there is, or is not a
match among these. Thorough and thoughtful analysis is critical
to this section. Give specifics!
References & Citations:
The report must include references from at least six different
resources consisting of the print resources, web or other
sources.
Rationale
This task is designed to help you achieve the following learning

45. outcomes:
· be able to define, evaluate, and reflect on employability skills
and graduate attributes to plan appropriate professional
development activities
· be able to explore, develop and evaluate a personal career plan
· be able to learn and assess through reflection
· be able to explore and enhance personal brand development
through academic application and self-development
Marking criteria
MARKING CRITERIA
High Distinction
85-100
Distinction
75 – 84.5
Credit
65 – 74.5
Pass
50 - 64.5
Fail
0 – 49.5
EXECUTIVE SUMMARY: Mark / 5
Indicates aim of the assignment
Outline of report structure
Main points previewed
Comprehensive, succinct purpose and significance of the main
points are clearly explained and signposted through the report
structure.
Provides a clear and concise summary of the report and a clear,
concise identification of the main points.
Provides a summary of the report that identifies the significant
aspects and how they inter-relate.
Attempts to identify the requirements, but does not draw out
their significance in relation to the assignment.
Does not identify or provides only a limited identification of the
requirements for the introduction.
INTRODUCTION: Mark / 10

46. Introduction identifies and describes the nature and purpose of
the assignment
Comprehensively and succinctly identifies the nature and
purpose of the assignment
Clearly and concisely identifies the nature and purpose of the
assignment
Identifies the nature and purpose of the assignment
Attempts to identify the nature and purpose of the assignment
Does not identify or provides only a limited identification of the
nature or purpose of the assignment
BODY: Mark / 55
Clear and comprehensive answers to the questions provided
using references and personal insight.
Outstanding and insightful answers to the questions
demonstrating extensive research and in-depth personal insight.
Clearly and concisely developed answers to the questions,
evidence of broad research and developed personal insight
Answers provided are clear showing evidence of research and
personal insight.
Answers provided are limited in their exploration and show
limited research and personal insight.
Fails to provide clear and comprehensive answers to the
questions and provides no references or personal insight.
Demonstrates soundness and thoroughness of your research
Information gathered is particularly relevant enabling depth and
knowledge that are particularly pertinent demonstrating depth of
research.
Information obtained demonstrates sound comprehension
research.
Information provided has a reasonable depth of understanding
and demonstrates soundness and thoroughness of research
Some information irrelevant; inadequate range/depth of
research.
Information selected is not relevant or of poor quality and
insufficient.

47. Research is not logical, relevant or suitable.
CONCLUSION: Mark / 10
Main points summarised and linked to discussion.
Comprehensive, clear and concise summary provided.
Comprehensive summary provided.
Good, reasonably thorough summary provided.
Adequate but basic summary provided.
Little or no summary provided.
REFERENCING: Mark /10
APA 6 referencing of at least six different resources.
Both the in text and end reference list are consistent in terms of
style and application of APA 6.
Six or more references used.
The style is consistent throughout the text and end reference
list. Application is still inconsistent with some points remaining
unreferenced.
5 references
There is consistent style, but application is not consistent with
some errors.
3 – 4 references used
There is an attempt to apply referencing, but style and
application are inconsistent.
1 – 2 references used
There is limited or no attempt at in text or end of text
referencing.
PRESENTATION: Mark / 10
Clear and appropriate structure
All paragraphs are appropriately structured so each contains a
single topic. Demonstrates a clear and logical progression of
points, with clearly linked paragraphs
Paragraphs are mostly appropriately structured with logical use

48. of evidence and argument. Demonstrates a clear progression of
points, and paragraphs mostly clearly linked.
Paragraphs contain a single topic. Some are less well developed
(fragments) or have more than one topic (overly long). Whilst a
relationship between the points are clear, the essay has some
missing links and/or structural errors
Paragraphs show some arrangement into related ideas but the
topic is implicit or unclear. Paragraphs tend to be fragmented or
overly long. Has a discernible structure, but lacks coherence
Paragraph topics are unclear and there is little structure for
ideas.
Paragraphs are fragmented or overly long. No discernible
structure or progression of points.
Depth of reflection
Writing demonstrates an in-depth reflection on personal career,
including substantial supporting details and examples
Writing demonstrates a thorough reflection on personal career,
including some supporting details and examples
Writing demonstrates a limited reflection on personal career,
including minimal supporting details and examples
Writing demonstrates a minimal reflection on personal career,
including a few supporting details and examples
Writing demonstrates lack of reflection on personal career, with
no details.
Mark / 100
Worth 30% of your final grade

49. Presentation
Your report should consist of:
· Title Page
· Table of contents;
· Executive Summary;

50. · Introduction;
· Body of the report addressing the sections listed above;
· Conclusion; and
· References