Introduction
Artefacts
Laksala
Artefacts of Laksala
Artefacts are the overt and obvious elements of an organization. They’re typically the things even an outsider can see, such as furniture and office layout, dress norms etc.”
4. Artefacts
“Artefacts are the overt and obvious elements of
an organization. They’re typically the things even
an outsider can see, such as furniture and office
layout, dress norms etc.”
- Harvard Business Review -
9. Products
• In Laksala outlets, different
types of traditional items like
hand loom cloths, tea &
spices, art and craft are
available.
• People can buy many
traditional items under one
roof.
10. Technology
Laksala as an organization which
gives priority to Sri Lankan
tradition, is trying to protect and
promote traditional way of
producing items.
11. Language and Jargon
• Laksala employees use
Sinhala as well as English
to communicate with
their customers.
• But as a habit they greet
their customers, saying “
Aubovan” when they
entering into the shop.
12. Published Values and
Mission Statement
“Be a commercially viable, socially responsible marketing organization
which creates opportunities for rural products to enter mega – markets,
thereby enhancing the growth potential of the gift and souvenir category and
adding value to the tourism sector.”
Mission
13. Core Values
Delighting the customer
Value creation and shared values among the
rural community
Multi – faceted opportunities for the best
customer choices
Quality, reliability and value for money
Published Values and
Mission Statement (cont.)