Work Culture at McDonalds


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Work Culture at McDonalds

  1. 1. WORK CULTURE AT MCDONALD’S Gaurav Taranekar 09PR001012B067
  2. 2. AGENDA <ul><li>About McDonald's </li></ul><ul><li>Facts and Figures </li></ul><ul><li>Job types </li></ul><ul><li>Work culture </li></ul><ul><li>Social responsibilities </li></ul><ul><li>Cultural diversity </li></ul><ul><ul><ul><li>India </li></ul></ul></ul><ul><ul><ul><li>China </li></ul></ul></ul>Group 9 Schumpeter Hall Organizational Behavior
  3. 3. ABOUT MCDONALD'S <ul><li>McDonald's Corporation  is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily </li></ul><ul><li>It was started in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California </li></ul><ul><li>A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself </li></ul><ul><li>They follow a standardized process to ensure same quality and it also reduces lead time </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  4. 4. SOME FACTS AND FIGURES ABOUT MCDONALD’S <ul><li>Today, the company operates more than 30,000 restaurants in approximately 120 countries in five continents </li></ul><ul><li>Since its founding in 1955, McDonald’s has sold well over 100 billion hamburgers </li></ul><ul><li>McDonald’s prepares more than 6.8 million pounds of French fries every day </li></ul><ul><li>Advertising Age named McDonald’s marketer of the year for 2004 </li></ul><ul><li>Ranked 5 th for Social Responsibility by Fortune magazine </li></ul><ul><li>All franchisees are independent, full-time operators </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  5. 5. JOB TYPES <ul><li>Administrative </li></ul><ul><li>Accounting </li></ul><ul><li>Restaurant Operations </li></ul><ul><li>Quality assurance </li></ul><ul><li>Product development </li></ul><ul><li>Franchising </li></ul><ul><li>Distribution </li></ul><ul><li>Marketing </li></ul><ul><li>Media relations </li></ul><ul><li>Government relations </li></ul><ul><li>Information services </li></ul><ul><li>Environmental affairs </li></ul><ul><li>Facilities System </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  6. 6. HUMAN RESOURCE REQUIREMENTS <ul><li>McDonalds has Hamburger university(training center) </li></ul><ul><li>Must be a 16 years old work out of school hours </li></ul><ul><li>Different jobs require different levels of education </li></ul><ul><li>Some job require only high school education </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  7. 7. CULTURAL DIVERSITY <ul><li>They came up with different line of products for different countries </li></ul><ul><ul><li>India: Sandwich sauces, shakes and soft-serve products do not contain eggs in order to offer more variety to vegetarian customers. </li></ul></ul><ul><ul><li>Uruguay: McHuevo (hamburger with a poached egg on top) </li></ul></ul><ul><ul><li>Norway: McLaks (grilled salmon sandwich) </li></ul></ul><ul><ul><li>Germany: Beer </li></ul></ul><ul><ul><li>Thailand: Samurai Pork Burger </li></ul></ul><ul><ul><li>Taiwan: Rice Burger </li></ul></ul>Organizational Behavior Group 9 Schumpeter Hall
  8. 8. MCDONALD’S IN INDIA <ul><li>Limited menu, fresh food, fast service and affordable prices have been the pillars behind McDonald’s success in India. </li></ul><ul><li>there are some 150-200 million middle-class people in India that can afford McDonald’s product there is also a vast majority of the Indian population that is still too poor to afford it </li></ul><ul><li>McDonald’s in India offers home delivery. Also if you go to a McDonald’s restaurant and order food, you take a seat and they bring it to your table. </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  9. 9. INDIAN MENU <ul><li>Vegetarian Menu </li></ul><ul><li>Veg McCurry </li></ul><ul><li>McAloo Tikki </li></ul><ul><li>McVeggie </li></ul><ul><li>Pizza McPuff </li></ul><ul><li>Crispy Chinese </li></ul><ul><li>Paneer Salsa Wrap </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  10. 10. INDIAN MENU <ul><li>Non-Vegetarian Menu </li></ul><ul><li>Chicken Maharaja Mac </li></ul><ul><li>McChicken </li></ul><ul><li>Filet-O-Fish </li></ul><ul><li>Chicken Mexican Wrap </li></ul><ul><li>Chicken McGrill </li></ul><ul><li>Chicken McCurry Pan </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  11. 11. INDIAN INFRASTRUCTURE <ul><li>New menu items specifically for vegetarians are introduced. </li></ul><ul><li>It is made aware that the food is produced locally to show investment in Indian Infrastructure. </li></ul><ul><li>McDonald’s developed and maintains community parks to prevent public resentment. </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  12. 12. MCDONALD’S IN CHINA <ul><li>McDonald's has most certainly had a profound effect on China. </li></ul><ul><li>When the first McDonald's opened in Beijing more than a dozen years ago, 40,000 people lined up to observe a Big Mac and get their picture taken with the famous Ronald McDonald. </li></ul><ul><li>McDonald's is growing faster in China than in the United States. </li></ul><ul><li>McDonald’s owns & operates more than 600 stores across 105 cities in China. </li></ul><ul><li>More than 100 more McDonald's stores will be added annually to Chinese cities within the coming years. </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  13. 13. CHINESE MENU <ul><li>While offering the basic burger and fries, McDonald’s in China also offers: </li></ul><ul><li>Szechuan-style spicy chicken wings </li></ul><ul><li>Seafood Soup </li></ul><ul><li>Rice </li></ul><ul><li>Oriental Sauces </li></ul><ul><li>Taro and Red Bean Dessert </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  14. 14. CHINESE INFRASTRUCTURE <ul><li>In 1997 China passes first franchise law. Prior to this, all McDonald’s restaurants were corporately owned and operated. </li></ul><ul><li>Demand for western style conveniences is increasing as China’s middle class grows. </li></ul><ul><li>Drive-through fast food windows </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  15. 15. SOCIAL RESPONSIBILITY <ul><li>McHappy Day </li></ul><ul><ul><li>They do charity under umbrella of Ronald </li></ul></ul><ul><ul><li>McDonald House Charities (RMHC)  </li></ul></ul><ul><li>Think about health </li></ul><ul><li>Care about the balance of work </li></ul><ul><li>Follow the rules </li></ul><ul><li>Value honesty </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  16. 16. BUILDING IT GREEN CAMPAIGN <ul><li>Brazil, Chile and Argentina’s relationship with local organizations to transform used cooking oil into biodiesel </li></ul><ul><li>Australia’s implementation of a variety of water conservation technologies in the restaurants </li></ul><ul><ul><li>In US they are reusing there cooking oil by converting it to Bio-Diesel to run there own vehicles </li></ul></ul>Organizational Behavior Group 9 Schumpeter Hall
  17. 17. CRITICISM <ul><li>Often blamed for Obesity </li></ul><ul><li>Blamed for excessive packaging waste </li></ul><ul><li>Anti-Globalization protests </li></ul><ul><li>Seen as American symbol of economical resource dominance </li></ul><ul><li>Exploitative advertising </li></ul><ul><li>Suffering and exploitation of livestock </li></ul><ul><li>High calorie foods </li></ul>Organizational Behavior Group 9 Schumpeter Hall
  18. 18. THANK YOU Group 9 Schumpeter Hall