This rubric evaluates student presentations on content accuracy, how well they match the assignment requirements, demonstration of an understanding of critical concepts, creativity, and professionalism. Students can earn scores between 90-100 points for exemplary work, 80-89 points for proficient work, 70-79 points for developing work, or up to 69 points for emerging work based on how well their presentation meets the criteria in each category.
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COMU 410 Sales Presentation Rubric 1 Student Name .docx
1. COMU 410 Sales Presentation Rubric
1
Student Name:
Total Score:
Additional Comments:
Presentation
Rubric
Exemplary
(90-100)
Proficient
(80-89)
Developing
(70-79)
Emerging
(up to 69)
Score
Content
Accuracy
2. All content throughout the
presentation is accurate. There are
no factual errors. Applies
terminology and concepts
appropriately.
Most of the content is accurate
but there is one piece of
information that seems confusing.
Applies most terminology and
concepts appropriately.
The content is generally accurate, but
one piece of information is clearly
inaccurate. Applies some terminology
and concepts appropriately.
The content is confusing or contains
more than one factual error. Does
not apply terminology and concepts
appropriately.
Match with
Assignment
The presentation fulfills all
instructions and its content is an
obvious response to the
requirements.
The presentation fulfills most
instructions and its content is an
3. obvious response to the
requirements.
The presentation fulfills some
instructions and most of its content is a
response to the requirements.
The presentation does not meet
many instructions, and/or its content
has little relation to the
requirements.
Understanding
of Critical
Concepts
Communicates an excellent
understanding of theory or concepts
by explaining in own words and
always using the theory or concepts
appropriately in the presentation.
Communicates a good
understanding of theory or
concepts by explaining in own
words and usually using the theory
or concepts appropriately in the
presentation.
Communicates some understanding of
theory or concepts but relies on more
paraphrasing and quoting than own
words and sometimes uses the theory or
concepts appropriately in the
presentation.
4. Does not communicate
understanding of theory. Relies on
paraphrasing and quoting and does
not uses theory or concepts
appropriately in the presentation.
Creativity Idea, written product or project is
innovative and thoroughly
developed. It demonstrates unique
individual perspectives that require
the application of techniques that
enhance creativity. The work stands
out as an exceptional example of
creativity.
Idea, written product or project is
innovative and thoroughly
developed. It demonstrates
unique individual perspectives that
consider the application of
techniques that enhance
creativity.
Idea, written product or project is
somewhat innovative and thoroughly
developed. It demonstrates some
unique individual perspectives that
consider the application of techniques
that enhance creativity.
Idea, written product or project is
not innovative and thoroughly
developed. It demonstrates some
unique individual perspectives that
5. consider the application of
techniques that enhance creativity.
Professionalism The presenter was clear in speech. The
presenter was generally clear
in speech but made a few errors.
The presenter mumbled at times. The presenter mumbled and
shifted
throughout the presentation.