The document proposes making their best-selling burger healthier by finding alternatives to the existing bun and cheese that have fewer calories, less fat, and fewer carbohydrates. Nutrition information is provided showing that switching to an alternative bun that has 140 calories instead of 260, 2g of fat instead of 5g, and 27g of carbohydrates instead of 45g. An alternative cheese with 70 calories instead of 125, 4g of fat instead of 9g, and 1g of carbohydrates instead of 1g. The new healthier burger would have 410 total calories instead of 585, 19g of fat instead of 27g, and 28g of carbohydrates instead of 46g.

1. BUILDING A BETTER
BURGER
Making our best-
selling burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
4/28/2015 SANGWOO KIM 2

3. BUN NUTRITION
4/28/2015 SANGWOO KIM 3
Our Bun
•260Cal
•5g Fat
•45g
Carbohydrates
Alternative Bun
•140Cal
•2g Fat
•27g
Carbohydrates

4. CHEESE NUTRITION
4/28/2015 SANGWOO KIM 4
Our Cheese
125Cal
9g Fat
1g Carbohydrates
Alternative Cheese
70Cal
4g Fat
1g Carbohydrates

5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/28/2015 SANGWOO KIM 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)