2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
4/30/2015 JOHN GARCIA 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
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4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
4/30/2015 JOHN GARCIA 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/30/2015 JOHN GARCIA 5
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat from than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seed
Alternative buns have 10% less
Both process cheese products are orange
Alternative Cheese has a longer shelf life
Alternative Cheese was preferred in taste test
Better Burger has 30%A less calories, 30% less fat, and 40% less carbohydrates than our best seller
