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Better burger
- 1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice
- 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 4/28/2015 CHRISTIAN 2
- 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun oCalories: 140 oFat: 2 g oCarbohydrates: 27 g 4/28/2015 CHRISTIAN 3
- 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 4/28/2015 CHRISTIAN 4
- 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 4/28/2015 CHRISTIAN 5 0 10 20 30 Best Seller Better Burger 27 19 Fat (g)
Editor's Notes
- Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
- Currently our burger has %20 more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- Both buns have sesame seeds. Alternative bun costs %10 less!
- Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
- Better Burger