2. PROBLEM AND SOLUTION
Problem: health-
conscious
customers avoid our
burger because of
the calories, fat,
and carbohydrates
it contains
Solution: Find
alternative
components for the
burger that have
less calories, fat,
and carbohydrates
4/28/2015 FELICIA 2
3. BUN NUTRITION
•Calories: 260
•Fat: 5 g
•Carbohydrates: 45 g
Our Bun
•Calories: 140
•Fat: 2 g
•Carbohydrates: 27 g
Alternative
Bun
4/28/2015 FELICIA 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
4/28/2015 FELICIA 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/28/2015 FELICIA 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seems.
Alternative buns coast less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best sellers.