Relay For Life in Second Life

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This is a presentation I often give about the American Cancer Society\'s Involvement in Second Life.

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  • Relay For Life in Second Life

    1. 1. American Cancer Society Relay For Life of Second Life Jerry Markham
    2. 2. Second Life <ul><li>About Second Life </li></ul><ul><li>The Society in Second Life </li></ul><ul><li>Relay For Life of Second Life </li></ul>
    3. 3. <ul><li>Second Life is a 3-D virtual community imagined and created by it’s residents. It has a real economy, property ownership, and avatars (powered by people) that engage in many real-life as well as virtual-life interactions and activities. </li></ul><ul><li>As of Jan 2009 the site has grown to more than 15 million accounts: individuals, corporations, government agencies and non-profit organizations. </li></ul>About Second Life
    4. 4. ACS Island in Second Life <ul><li>ACS Second Life HQ Office </li></ul><ul><ul><ul><ul><li>Never closes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cancer Information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Virtual Meetings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Memorial Messages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fundraising Events </li></ul></ul></ul></ul>
    5. 5. Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000
    6. 6. <ul><li>Virtual-world fund raising events </li></ul><ul><ul><ul><ul><ul><li>Auction Virtual Items </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Virtual Garage Sale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Musical Performance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Clothing Fair </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Jail & Bail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Movie Night </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Theme Party </li></ul></ul></ul></ul></ul>Relay For Life of Second Life
    7. 7. events.cancer.org/SecondLife Real world fund raising on Convio
    8. 8. <ul><li>Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track. </li></ul><ul><li>Avatars donate Linden dollars. </li></ul><ul><li>Funds are raised at the event by: </li></ul><ul><ul><li>Relay virtual items </li></ul></ul><ul><ul><li>Official donation kiosks </li></ul></ul><ul><ul><li>Luminarias </li></ul></ul>2009 RFLofSL : July 18-19
    9. 9. <ul><li>Any fundraiser that can happen in the real world can be created in Second Life. </li></ul><ul><li>Users can create events that are physically impossible in the real world. </li></ul><ul><li>Users with molbility challenges can attend from home. </li></ul><ul><li>Second Life has no borders, currently ACS has established several SL connections in other countries. Teams can be comprised of members from around the country and around the world. </li></ul><ul><li>The community is already in place. We are simply adapting our communication method to the needs of our constituents and reaching a new demographic with the same message and life saving mission. </li></ul><ul><li>Second Life has the challenge of overcoming the perception that it is a game. This IS the next evolution of the Interactive Web and Social Networking. Get in or get left behind! </li></ul>Why Second Life?
    10. 10. A new beginning…

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