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TechSoup Community  &  The Nonprofit Commons  in  Second Life
TechSoup.org- The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destin...
TechSoup.org/community
The TechSoup Community Network <ul><li>17 Forums </li></ul><ul><li>Events Calendar </li></ul><ul><li>Member Spotlight </li...
Play Pause Stop
Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits i...
Nonprofit Commons in Second Life <ul><li>Through this community, we provide free office space to qualifying groups, hold m...
REACH Key Performance Metrics <ul><li>300+  Total Members </li></ul><ul><li>Over 60  Countries represented among NPC parti...
22% of Nonprofits in NPC are non-US <ul><li>Organization Country </li></ul><ul><li>RoSa Library Belgium </li></ul><ul><li>...
Leadership and assistance through virtual community organizing <ul><li>In-world Meetings </li></ul><ul><li>Wiki </li></ul>...
Community Blog: NPSL
Community Wiki
Best Practices: What we have learned <ul><li>Holding events   is a great way to bring avatars to our offices, and builds f...
Raising public awareness of Nonprofits in Second Life through the media . . . <ul><li>New York Times  </li></ul><ul><li>Co...
. . . and at Conferences across  the country <ul><li>SuperNova, San Francisco 2007 </li></ul><ul><li>Games4Change, New Yor...
Real wealth, virtual philanthropy, and the birth of the Nonprofit Commons  <ul><li>The Commons was generously donated by A...
NPC provides virtual offices to 32 organizations in a community setting
A Valuable tool for  Nonprofits <ul><li>It costs virtually nothing to build a location in Second Life.  </li></ul><ul><li>...
NPC tenants in Action: Information, Communication, and Inspiration <ul><li>Support Groups (for ex.AA,NA,Transgender Resour...
Opportunities for Partnership <ul><li>Increase NPC capacity </li></ul><ul><li>Build  Branded Reusable Tools  </li></ul><ul...
Goal 1: Increase NPC Capacity <ul><li>Develop additional sims </li></ul><ul><li>Build office space for 100-300 organizatio...
Goal 2: Build Repeatable tools <ul><li>Virtual Volunteer Tour HUD and Kiosks </li></ul><ul><li>Further Develop Nonprofit S...
<ul><li>Organize at least 2 Campaigns with Nonprofit Commons Participants  </li></ul><ul><li>Campaigns should raise awaren...
<ul><li>Hold Virtual Events in-world </li></ul><ul><li>Help Nonprofits produce events </li></ul><ul><li>Hold Mixed Reality...
<ul><li>Spur innovation by providing honorariums to volunteer SL Developers </li></ul><ul><li>Support special scripting an...
Goal 6: Evaluate Impact of virtual community in NPC <ul><li>Mine existing data such as extensive meeting transcripts, usag...
Contact Susan Tenby Senior   Manager -Online Community Development, TechSoup Network susan@techsoup.org (415) 633-9333 SL ...
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T S Community And S L Nr Oct24

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T S Community And S L Nr Oct24

  1. 1. TechSoup Community & The Nonprofit Commons in Second Life
  2. 2. TechSoup.org- The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
  3. 3. TechSoup.org/community
  4. 4. The TechSoup Community Network <ul><li>17 Forums </li></ul><ul><li>Events Calendar </li></ul><ul><li>Member Spotlight </li></ul><ul><li>Community Blog </li></ul><ul><li>Second Life </li></ul><ul><li>Surveys </li></ul><ul><li>Soup Recipes </li></ul><ul><li>Managed by Me, Community Manager and volunteer hosts and stars </li></ul><ul><li>Profiles and Groups on Facebook (250 members in -2 wks), Meetup,Myspace, Tribe.net, Upcoming, Yelp etc. </li></ul>
  5. 5. Play Pause Stop
  6. 6. Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
  7. 7. Nonprofit Commons in Second Life <ul><li>Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space. </li></ul><ul><li>Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment. </li></ul>
  8. 8. REACH Key Performance Metrics <ul><li>300+ Total Members </li></ul><ul><li>Over 60 Countries represented among NPC participants </li></ul><ul><li>1300 people attended 40 meetings in world </li></ul><ul><li>144 unique avatars attended since Mar 2006 </li></ul><ul><li>32 NPC Tenant Organizations </li></ul><ul><li>2208 unique visitors to the NPC Blog </li></ul><ul><li>100 avatars in world and 70 people in the RL room at the Mixed Reality Event </li></ul><ul><li>Volunteers have donated an estimated 470 hours to this project in the last year. </li></ul>
  9. 9. 22% of Nonprofits in NPC are non-US <ul><li>Organization Country </li></ul><ul><li>RoSa Library Belgium </li></ul><ul><li>Humanbe France </li></ul><ul><li>White Ribbon Campign, Yorkshire UK </li></ul><ul><li>Disability Info Resource Center Australia </li></ul><ul><li>Toronto Philharmonica Canada </li></ul><ul><li>Bridges for Others Canada </li></ul><ul><li>Sri Lanka Foundation Sri Lanka </li></ul><ul><li>Alzheimer’s Society if Ontario Canada </li></ul><ul><li>PC Donation Project Japan </li></ul>
  10. 10. Leadership and assistance through virtual community organizing <ul><li>In-world Meetings </li></ul><ul><li>Wiki </li></ul><ul><li>Website/community blog </li></ul><ul><li>NPSL tag </li></ul><ul><li>Management steering committee group </li></ul><ul><li>Directory of Nonprofits in SL </li></ul><ul><li>Branding as NPO experts and advisors to all new orgs in-world </li></ul>
  11. 11. Community Blog: NPSL
  12. 12. Community Wiki
  13. 13. Best Practices: What we have learned <ul><li>Holding events is a great way to bring avatars to our offices, and builds friendships and connections among our members. </li></ul><ul><li>In-world fundraising was our initial goal, but it hasn't worked out for most. </li></ul><ul><li>It’s important to maintain a presence on the mainland, for foot-traffic, versus being on our own private island </li></ul><ul><li>Freebies/branded tools are a great way to draw traffic, and can spread your message far and wide. </li></ul>
  14. 14. Raising public awareness of Nonprofits in Second Life through the media . . . <ul><li>New York Times </li></ul><ul><li>Contribute Magazine – Sept/Oct Issue </li></ul><ul><li>New Scientist – September Issue </li></ul><ul><li>Launch Squad </li></ul><ul><li>KQED Radio - California Report </li></ul><ul><li>Nonprofit Times- 2 September Issues </li></ul>
  15. 15. . . . and at Conferences across the country <ul><li>SuperNova, San Francisco 2007 </li></ul><ul><li>Games4Change, New York 2007 </li></ul><ul><li>SLCC, San Francisco 2006 & Chicago 2007 </li></ul><ul><li>BlogHerSL Conference, 2007 </li></ul><ul><li>Online Community UnConference, Silicon Valley 2007 </li></ul><ul><li>Northern California Grantmakers Briefing, San Francisco, 2006 </li></ul><ul><li>California Association of Nonprofits Conference, Upcoming Fall 2007 </li></ul><ul><li>Council on Social Work Education's annual convention, Fall 2007 </li></ul>
  16. 16. Real wealth, virtual philanthropy, and the birth of the Nonprofit Commons <ul><li>The Commons was generously donated by Anshe Chung, the first person to become a millionaire in RL, by selling virtual goods and services.  </li></ul><ul><li>Guntram Graef, Anshe's partner, attended the SLCC last year and saw my talk on NPOs and SL. </li></ul><ul><li>Following the talk, he offered me the management and ownership of the Nonprofit Commons, provided we select the groups and keep the space active.  </li></ul><ul><li>Launched in August 2007, </li></ul><ul><li>32 organizations currently building out their free office spaces. </li></ul><ul><li>$40,000 in-kind Donation of sim and designers </li></ul><ul><li>We have a plan to grow and expand! </li></ul>
  17. 17. NPC provides virtual offices to 32 organizations in a community setting
  18. 18. A Valuable tool for Nonprofits <ul><li>It costs virtually nothing to build a location in Second Life. </li></ul><ul><li>Nonprofits can use the tool to raise funds (for example, the American Cancer Society's virtual Relay 4 Life just raised $115,000 </li></ul><ul><li>Second Life offers a safe and anonymous means of self-expression. </li></ul><ul><li>Second Life provides a space for the impossible to happen (for example, Simon Stevens, Community liaison and SL group Wheelies (disability nightclub) [June issue of newsweek] a group of adults with disabilities use SL interact in an environment without the physical constraints they experience in the real world). </li></ul><ul><li>By meeting people in world you are reducing emissions and your carbon footprint </li></ul>
  19. 19. NPC tenants in Action: Information, Communication, and Inspiration <ul><li>Support Groups (for ex.AA,NA,Transgender Resource ctr.) </li></ul><ul><li>Awareness-building </li></ul><ul><li>Fundraising </li></ul><ul><li>Teaching/Learning new graphics/building skills </li></ul><ul><li>Demonstrating the impossible (A human heart sim built as a proof of concept experiment by Jeremy Kemp the host of SimTeach, a comm. for educators using virtual environments ) </li></ul><ul><li>Creating Community far and wide w/International orgs </li></ul>
  20. 20. Opportunities for Partnership <ul><li>Increase NPC capacity </li></ul><ul><li>Build Branded Reusable Tools </li></ul><ul><li>Conduct 2 Awareness and Action Campaigns </li></ul><ul><li>Organize Events both Virtual and Mixed Reality </li></ul><ul><li>Foster a SL Developer Network for Nonprofits </li></ul><ul><li>Evaluate Impact of Virtual Community in NPC </li></ul>
  21. 21. Goal 1: Increase NPC Capacity <ul><li>Develop additional sims </li></ul><ul><li>Build office space for 100-300 organizations. </li></ul><ul><li>Recruit new members </li></ul><ul><li>Already got second sim </li></ul><ul><li>Continue to refine weekly meetings and how-to workshops (as currently) </li></ul>
  22. 22. Goal 2: Build Repeatable tools <ul><li>Virtual Volunteer Tour HUD and Kiosks </li></ul><ul><li>Further Develop Nonprofit Starter-Kit “Office in a Box” </li></ul><ul><li>Provide Resource Lists, How-tos, and Best practice Guides </li></ul>
  23. 23. <ul><li>Organize at least 2 Campaigns with Nonprofit Commons Participants </li></ul><ul><li>Campaigns should raise awareness of important issues </li></ul><ul><li>Campaigns should provide means for immediate action </li></ul><ul><ul><li>Example: Virtual Gitmo, </li></ul></ul><ul><ul><li>Bali conference, on climate change in December, working with OneWorld.net and One Climate island </li></ul></ul>Goal 3: Organize Action & Awareness Campaigns
  24. 24. <ul><li>Hold Virtual Events in-world </li></ul><ul><li>Help Nonprofits produce events </li></ul><ul><li>Hold Mixed Reality Events at RL conferences such as Netsquared or Council on Foundations </li></ul>Goal 4: Host Virtual and Mixed Reality Events
  25. 25. <ul><li>Spur innovation by providing honorariums to volunteer SL Developers </li></ul><ul><li>Support special scripting and SL development </li></ul>Goal 5: Foster a SL Developer Network for Nonprofits
  26. 26. Goal 6: Evaluate Impact of virtual community in NPC <ul><li>Mine existing data such as extensive meeting transcripts, usage data, interviews. </li></ul><ul><li>Conduct discourse analysis to determine how people are communicating, what strategies work well in which situations </li></ul><ul><li>Conduct Open ended interviews </li></ul><ul><li>Conduct Random surveys </li></ul><ul><li>Sandy Anderson of ASU conduct discourse analysis to document impact of virtual community in NPC </li></ul>
  27. 27. Contact Susan Tenby Senior Manager -Online Community Development, TechSoup Network susan@techsoup.org (415) 633-9333 SL avatar: Glitteractica Cookie http:// www.nonprofitcommons.org http://npsl.wikispaces.com/ http://www.techsoup.org/community

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