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HOW IS A MOVIE POSTER MADE?
Thefirstthingyou mustrememberwhencreatinga movieposteris whatgenreyourfilmis.It isimportantthat you followthecode&
conventionsof a movie poster andremembertherulesyou mustadhereto,whicharemostly based aroundconnotations and
denotationswhicharebasicallyas followed:
Connotation is...
an ideaorfeelingwhicha wordinvokes fora personinadditionto its literalorprimarymeaning.
Denotation is...
theliteralorprimarymeaningof a word,incontrastto thefeelingsorideasthat thewordsuggests.(e.g.a symbolwhichrepresents
theconnotation.
Thecinematographerwillbeginshootingfora poster,whilelettingthephotographerstandtheactorupreadyto takea photo shoot,
whichwillendupbeingthemainimageon theposter.Theactorwillthenbeaskedto makeposethat representsthegenreof
themoviee.g.comedy- smiling,winking,happiness,dependingonwhatstyleof comedyit is.As theeditingprocessbeginsthe
editormay decideto useCGIto createa historicalbackgrounddependingon thegenree.g.Sci-Fi.However,ifyourchosen
genreis horroryou maywantto leave thebackgroundemptyto upholdthepotential spookinessof yourfilm.Muchcheaper
productionsmay choosetouseAdobePhotoshop becauseof theirlimitedbudget.Othersmay even decideto drawtheir
posters,suchasNapoleon Dynamite,whichyou cantell by thehumourof thedrawingsandsceneryon, isa comedy.
Thefinalpartsof themovie postercreationis to makesureallmainactors,directorsandotherpeoplewhohelpedalongwiththefilm
areon theposter.Thiswillallowus to recognisethepeoplewhohaveworkedhardon boththeposterandthemovieitself. Of
course,afterthemovieposteris completedinits editingpoints,itis thendistributedto billboards,cinemasandwallposters
all overtheworldwhichwillbeseen byall movie-lovers whoattendthecinemaon a regularbasis. Italsosharedwithfood
companiessuchasMcDonaldsandmaybeeven sportsbrandsorevents suchastheSuperBowlwhichisalsobeingconnected
withproductplacement.
Theflamboyantbackgroundof
what seeminglyarebusinessmen
jumping aroundshowthegenre
of the film perhapsbeingin a
comedyfilm.
It alsohighlightstheprofound
humourof mocking thesetypes
of jobsbecausetheyare taken
seriouslythosein todayssociety
by showinghookers,monkeys,
confettyandsmallmen dressedin
pilotgear.
Throughhisfacialexpressionit is
easyto seeheis laidbackandhappy
with hisrole in thefilm perhaps
beingseenashim becoming an
intriguing character.
Mainactor (LeonardoDiCaprio)shown
oncovertohighlightonceagaina top
actorbeinginthefilm.FansonLeowill
beinspiredtowatchbecauseheisinthe
film,despitewhatgenreorstylethe
movieis.Italso highlightswhoand
whattypeofpersonthemaincharacter
is.Youcantellthroughhis body
languageandclothingthatheiscocky,
brashandstylish.
Thevarietyof coloursarefantastic
to lookat which is importantforany
movie posterthatcomes inthe
happiergenressuchasComedy,
Romanceoreven the pairjoined
(Romcom)
Theuseof ‘ComingSoon’insteadof announcingthe dateof the film releasewill allowtheaudienceto realisethatthe film isn't out foranotherwhile.
However,it letsthem feeltheexcitement forthefilm andgive them somethingto lookforwardto.
CODES & CONVENTIONS
Usually the name ofthe
actors areat the top.
The reason this is so
important because there
aremany actors out
there whoarehigh
profileand there are
those who wouldwatch
literally any film if their
favourite actor was
involved.
Maincharacter(s)
image. Showing off/
posing, which does
tend totell a lot
about the role they
have in the film.
Release date, orif the
movie is tobe released
at a much later date, it
will show ‘Coming
Soon’
Objects/characters that also
have roles, but much smaller
ones can be shown in the
background.
Maintitle, larger font,
different colour.
Shouldusually stick
out the most when
looked at.
MOVIE POSTER CLICHÉS
Amovieposterclichéisbasicallythe general typeor styleof poster thataspecific genre will
follow inorder to get acrosstotheir target audience. Examples are thelikes of comedy,were
thelighting ismostlybright andthecharacters seem tobe alwayssmiling ontheir covers.In
comparisontohorror, theirposters will followa muchstricter rule, with thea stranger
outlookor asad one.
MOVIE POSTER CLICHÉS: EXAMPLES
Roman
ce
Horror
Over 18’s Action
MOVIE POSTER MONTAGE

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Movie Poster Codes & Conventions

  • 1.
  • 2. HOW IS A MOVIE POSTER MADE? Thefirstthingyou mustrememberwhencreatinga movieposteris whatgenreyourfilmis.It isimportantthat you followthecode& conventionsof a movie poster andremembertherulesyou mustadhereto,whicharemostly based aroundconnotations and denotationswhicharebasicallyas followed: Connotation is... an ideaorfeelingwhicha wordinvokes fora personinadditionto its literalorprimarymeaning. Denotation is... theliteralorprimarymeaningof a word,incontrastto thefeelingsorideasthat thewordsuggests.(e.g.a symbolwhichrepresents theconnotation. Thecinematographerwillbeginshootingfora poster,whilelettingthephotographerstandtheactorupreadyto takea photo shoot, whichwillendupbeingthemainimageon theposter.Theactorwillthenbeaskedto makeposethat representsthegenreof themoviee.g.comedy- smiling,winking,happiness,dependingonwhatstyleof comedyit is.As theeditingprocessbeginsthe editormay decideto useCGIto createa historicalbackgrounddependingon thegenree.g.Sci-Fi.However,ifyourchosen genreis horroryou maywantto leave thebackgroundemptyto upholdthepotential spookinessof yourfilm.Muchcheaper productionsmay choosetouseAdobePhotoshop becauseof theirlimitedbudget.Othersmay even decideto drawtheir posters,suchasNapoleon Dynamite,whichyou cantell by thehumourof thedrawingsandsceneryon, isa comedy. Thefinalpartsof themovie postercreationis to makesureallmainactors,directorsandotherpeoplewhohelpedalongwiththefilm areon theposter.Thiswillallowus to recognisethepeoplewhohaveworkedhardon boththeposterandthemovieitself. Of course,afterthemovieposteris completedinits editingpoints,itis thendistributedto billboards,cinemasandwallposters all overtheworldwhichwillbeseen byall movie-lovers whoattendthecinemaon a regularbasis. Italsosharedwithfood companiessuchasMcDonaldsandmaybeeven sportsbrandsorevents suchastheSuperBowlwhichisalsobeingconnected withproductplacement.
  • 3. Theflamboyantbackgroundof what seeminglyarebusinessmen jumping aroundshowthegenre of the film perhapsbeingin a comedyfilm. It alsohighlightstheprofound humourof mocking thesetypes of jobsbecausetheyare taken seriouslythosein todayssociety by showinghookers,monkeys, confettyandsmallmen dressedin pilotgear. Throughhisfacialexpressionit is easyto seeheis laidbackandhappy with hisrole in thefilm perhaps beingseenashim becoming an intriguing character. Mainactor (LeonardoDiCaprio)shown oncovertohighlightonceagaina top actorbeinginthefilm.FansonLeowill beinspiredtowatchbecauseheisinthe film,despitewhatgenreorstylethe movieis.Italso highlightswhoand whattypeofpersonthemaincharacter is.Youcantellthroughhis body languageandclothingthatheiscocky, brashandstylish. Thevarietyof coloursarefantastic to lookat which is importantforany movie posterthatcomes inthe happiergenressuchasComedy, Romanceoreven the pairjoined (Romcom) Theuseof ‘ComingSoon’insteadof announcingthe dateof the film releasewill allowtheaudienceto realisethatthe film isn't out foranotherwhile. However,it letsthem feeltheexcitement forthefilm andgive them somethingto lookforwardto.
  • 4. CODES & CONVENTIONS Usually the name ofthe actors areat the top. The reason this is so important because there aremany actors out there whoarehigh profileand there are those who wouldwatch literally any film if their favourite actor was involved. Maincharacter(s) image. Showing off/ posing, which does tend totell a lot about the role they have in the film. Release date, orif the movie is tobe released at a much later date, it will show ‘Coming Soon’ Objects/characters that also have roles, but much smaller ones can be shown in the background. Maintitle, larger font, different colour. Shouldusually stick out the most when looked at.
  • 5. MOVIE POSTER CLICHÉS Amovieposterclichéisbasicallythe general typeor styleof poster thataspecific genre will follow inorder to get acrosstotheir target audience. Examples are thelikes of comedy,were thelighting ismostlybright andthecharacters seem tobe alwayssmiling ontheir covers.In comparisontohorror, theirposters will followa muchstricter rule, with thea stranger outlookor asad one.
  • 6. MOVIE POSTER CLICHÉS: EXAMPLES Roman ce Horror