Creating Social Webinars By Randy Ksar @djksar March 11, 2010 Questions/feedback tweet with  # socinar
What is a webinar? <ul><li>Had to ask…. </li></ul>“ A  webinar  is a  neologism  to describe a specific type of web confer...
What can a webinar be? <ul><li>Your chance to interact with your potential and current customers </li></ul><ul><li>Turn yo...
Social Opportunities <ul><li>Webinar communication: </li></ul><ul><ul><li>Without Social: viewer and host (one-way) </li><...
What can viewers  do on their social graph? <ul><li>Pre-Webinar: </li></ul><ul><ul><li>Share questions </li></ul></ul><ul>...
Integrating Social Into Your Webinar <ul><li>Use a hashtag to organize all social content being created whether on Twitter...
Twitter Sharing Links <ul><li>Twitter share link:  </li></ul><ul><ul><li>“ I’m attending the ABC webinar about product X o...
Facebook Sharing Links <ul><li>Go to the share button creator on Facebook:  http://www.facebook.com/facebook-widgets/share...
LinkedIn Sharing Links <ul><li>LinkedIn allows you to share web pages with your LinkedIn Groups </li></ul><ul><li>This out...
Examples
Hubspot: Registration Page The above links promote sharing on Twitter, LinkedIn, and Facebook. Questions/feedback tweet wi...
Examples of Sharing: Facebook Questions/feedback tweet with  # socinar
Examples of Sharing on Twitter Questions/feedback tweet with  # socinar
Hubspot: Thank You Page <ul><li>On the Thank You page: </li></ul><ul><li>Incorporate social sharing links </li></ul><ul><l...
Questions/feedback tweet with  # socinar OR Tweet @ djksar
Thank You
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Incorporating Social Into Your Webinars #socinar

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Learn how to incorporate social into your webinars.

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Incorporating Social Into Your Webinars #socinar

  1. 1. Creating Social Webinars By Randy Ksar @djksar March 11, 2010 Questions/feedback tweet with # socinar
  2. 2. What is a webinar? <ul><li>Had to ask…. </li></ul>“ A webinar is a neologism to describe a specific type of web conference. It is typically one-way, [1] from the speaker to the audience with limited audience interaction, such as in a webcast .” -wikipedia March 2010 Questions/feedback tweet with # socinar
  3. 3. What can a webinar be? <ul><li>Your chance to interact with your potential and current customers </li></ul><ul><li>Turn your webinar viewers into evangelists of your product/service </li></ul><ul><li>Increase brand awareness & allegiance </li></ul>Questions/feedback tweet with # socinar
  4. 4. Social Opportunities <ul><li>Webinar communication: </li></ul><ul><ul><li>Without Social: viewer and host (one-way) </li></ul></ul><ul><ul><li>With Social: viewer, host, and viewer’s social network (one to many and eventually many to many) </li></ul></ul><ul><li>Opportunity = viewers as evangelists and evangelists creating a community of viewers </li></ul>Questions/feedback tweet with # socinar
  5. 5. What can viewers do on their social graph? <ul><li>Pre-Webinar: </li></ul><ul><ul><li>Share questions </li></ul></ul><ul><ul><li>share webinar registration links </li></ul></ul><ul><li>During Webinar: </li></ul><ul><ul><li>Positive/negative feedback on speaker/topic/webinar video/audio </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Webinar link </li></ul></ul><ul><li>Post Webinar: </li></ul><ul><ul><li>Positive/negative feedback on speaker/topic/webinar video/audio </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Slides and/or video from presentation </li></ul></ul>Questions/feedback tweet with # socinar
  6. 6. Integrating Social Into Your Webinar <ul><li>Use a hashtag to organize all social content being created whether on Twitter, Flickr, or YouTube </li></ul><ul><li>Incorporate messaging on your website and in the presentation that you are showing during the webinar </li></ul><ul><li>If time in marketing calendar and budget, educate users on the use & benefit of social media </li></ul><ul><ul><ul><ul><li>More informed the more they will spread the word via social networks </li></ul></ul></ul></ul>Questions/feedback tweet with # socinar
  7. 7. Twitter Sharing Links <ul><li>Twitter share link: </li></ul><ul><ul><li>“ I’m attending the ABC webinar about product X on 3/16 at 10am PT http:// bit.ly/abcwebinar ” </li></ul></ul><ul><ul><ul><li>With the link you’ll be able to send ppl back to your website and track registrations from social networks </li></ul></ul></ul><ul><ul><ul><li>Twitter code: href link should be like this or fully encoded (depending if you have special chars.): http://twitter.com/home?status=I'm attending the ABC company webinar on 3/16 http:// bit.ly/abcwebinar </li></ul></ul></ul>Questions/feedback tweet with # socinar
  8. 8. Facebook Sharing Links <ul><li>Go to the share button creator on Facebook: http://www.facebook.com/facebook-widgets/share.php </li></ul><ul><li>Includes all the documentation and easy instructions for embedding on your site </li></ul>
  9. 9. LinkedIn Sharing Links <ul><li>LinkedIn allows you to share web pages with your LinkedIn Groups </li></ul><ul><li>This outreach is key for reaching business contacts and accessing Groups that you and/or your company isn’t a member of </li></ul><ul><li>More info at http://developer.linkedin.com/docs/DOC-1075 </li></ul>Questions/feedback tweet with # socinar
  10. 10. Examples
  11. 11. Hubspot: Registration Page The above links promote sharing on Twitter, LinkedIn, and Facebook. Questions/feedback tweet with # socinar
  12. 12. Examples of Sharing: Facebook Questions/feedback tweet with # socinar
  13. 13. Examples of Sharing on Twitter Questions/feedback tweet with # socinar
  14. 14. Hubspot: Thank You Page <ul><li>On the Thank You page: </li></ul><ul><li>Incorporate social sharing links </li></ul><ul><li>Remind the viewers on how to interact with you during your webinar </li></ul><ul><li>Tell them to search on your hashtag to see who else is attending the webinar and/or talking about it </li></ul>Questions/feedback tweet with # socinar
  15. 15. Questions/feedback tweet with # socinar OR Tweet @ djksar
  16. 16. Thank You

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